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MailChimp vs ZeptoMail comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of ZeptoMail is 4.7%, down from 15.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
ZeptoMail4.7%
Other86.6%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
reviewer2253765 - PeerSpot reviewer
Product Manager at a computer software company with 10,001+ employees
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MailChimp has many capabilities."
"I can have a really good looking newsletter with minimum effort."
"We do more outbound marketing as this method makes it so much easier to do."
"Running email campaigns is easy and straightforward."
"MailChimp almost doubled our email marketing delivery and open rates."
"This is the cheapest, simplest and easiest white-listed provider to use."
"With RSS campaigns, nobody has to login every morning to send the daily news email to 19K readers."
"MailChimp has allowed us to easily integrate it with our CRM which has reduced the amount of effort needed to setup up and track any marketing newsletter."
"The user interface is valuable to me."
 

Cons

"It would be great to be able to create broader segments for campaigns."
"Pretty much everything, and the RSS campaign is the only reason we stick with MailChimp."
"MailChimp’s reports on audience engagement are not the most robust."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
"List management could be more scalable."
"Automated workflows do not have control for dynamic behavioral targeting in any way."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"We had some minor bugs."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
"The solution is the cheapest in the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Outsourcing Company
7%
Hospitality Company
11%
Comms Service Provider
11%
Computer Software Company
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Information Not Available
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: March 2026.
884,933 professionals have used our research since 2012.