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Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
30th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.5%, up from 3.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
Hitachi Virtual Storage Platform3.5%
NetApp EF-Series All Flash Arrays1.4%
Other88.2%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has good stability for our company."
"We've had to use tech support on a number of occasions. They did everything remotely and talked us all the way through. They fixed the issue within 30 minutes. Every single time we contact them, they're perfect. I would give their technical support a ten out of ten."
"Simplicity and reliability are the most valuable feature of Pure Storage FlashArray."
"The most valuable feature is its speed."
"If you factor in the ease in terms of operations, as well as the cost of the array compared to other solid state arrays, it becomes a clear positive for Pure Storage."
"The deduplication and compression rates are beyond impressive."
"Pure is simple to set up and manage on a day-to-day basis."
"The product has not gone down in a year, so I would say that it is stable, and we haven't seen any high spikes in read/write latency."
"We use this product for everything; it's a maximum workload, handling virtual workloads, databases, applications, centralized workflows, Hadoop, and Big Data."
"Hitachi's adaptive data reduction technology has helped reduce our storage footprint."
"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."
"The product offers high stability."
"In summary, this is a very good product but there's always room for improvement."
"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."
"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
"It's still worth purchasing as the support is good and also the performance is very good."
"The NetApp EF-Series gave our organization easy access to our data bases."
"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."
"The most valuable feature of this solution is its speed."
"If we compare this storage solution with Concurrent, the price is the same, but the performance is much better."
"The benefits are better up-time, better response time."
"For anyone who has critical workloads like Oracle databases or DB2, NetApp All-Flash Arrays will suit their needs, as long as it fits within their budget."
"The end-user experience has improved the organization as a whole; the customers that the DBAs serve."
 

Cons

"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side."
"They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."
"Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability."
"The cost of the storage needs improvement."
"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups."
"In the next release, I would like to see file-level encryption."
"The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper."
"The solution is priced higher than its competitors."
"Once the platform is up and running, it's very fast. But for integration, it's not the best option."
"The Management Interface needs to be improved."
"The installation procedure is a bit difficult, because it is a high-end solution."
"This product should be easier to install and set up."
"Hitachi Virtual Storage Platform 5000 Series is not easy to use and this needs improvement. This product also has a complex setup and is not easy to implement."
"I would like the fan noise to be automatically adjusted based on the drive's current workload."
"Scalability is a little bit of an issue. The horizontal scalability is not there—only the vertical scalability is there."
"Its pricing should be better. They have different licensing models, which they need to improve."
"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."
"This solution does not have any compression or deduplication."
"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."
"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."
"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."
"NetApp could improve the speed of the rebuilding rate."
"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."
 

Pricing and Cost Advice

"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"The price is reasonable."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"The product is reasonably priced."
"The price per gigabyte is good and it is low when it comes to terabytes."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"Hitachi VSP's pricing is good compared to other brands."
"NetApp EF-Series All Flash Arrays is an expensive product."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
18%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
Construction Company
17%
Comms Service Provider
8%
Performing Arts
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
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Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.