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Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
30th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.5%, up from 3.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
Hitachi Virtual Storage Platform3.5%
NetApp EF-Series All Flash Arrays1.4%
Other88.2%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is easy to deploy and it's all-flash, so it's very fast."
"The money I saved by not renewing maintenance on the Dell EMC devices paid for the Pure Storage devices."
"The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance."
"Running SAP on Pure Storage helps a lot without doing any further tuning to improve application performance. Our internal clients are happy."
"It saved a lot of space, as far as physical space in our data center."
"At this point, I don't know anything that they could provide in a better way."
"The stability is very good. I've done destructive testing on it and never had any type of storage outages from it."
"The code upgrades are very smooth."
"Overall, we are very satisfied with Hitachi's product."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"This is a product that I don't think needs any improvement because I don't see any challenges."
"The product has great data storage performance with a 100% data security and availability guarantee."
"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."
"Its scalability and performance are the most valuable, as it is quite scalable and has a huge capacity."
"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."
"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."
"You can't beat it for the price."
"When you are dealing with a virtual machine or on-premise, one of the in-demand storage is NetApp."
"The database queries on our old system (HP EVA) took nearly 32 hours, but on the new one in under 10."
"If we compare this storage solution with Concurrent, the price is the same, but the performance is much better."
"The most valuable feature for us is the ability to move the workload between peers, and it also has a huge advantage of helping us cut down on power consumption."
"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."
"The main advantage of this solution is performance."
"The replication and mirroring features are very good."
 

Cons

"Price is about the only thing that's wrong with it."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"There are many features which need to be added, particularly on the replication side."
"It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."
"I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten. They do what they do well. It's not cheap but we it's for uses that we needed."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."
"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP."
"The controllers in the product do not provide options for scalability."
"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"They should look at the cost because there are other vendors who offer the same cost with more features."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"I would like to shrink it more, if we can. The smaller, the better."
"Better support technicians for CAPP."
"It says NetApp on the badge, but it’s not a NetApp product."
"Monitoring and management handling in enterprise environments could be improved."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
"Nonetheless, there are a couple of other things that NetApp hasn't done right."
"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"
"The price of the All Flash solution is very high."
 

Pricing and Cost Advice

"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"The pricing is very attractive and it delivers performance for the money."
"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"The best features come included without any additional cost."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"There are no licensing fees or other costs."
"The solution is expensive."
"We have seen a reduction in total cost of ownership."
"I would like to see better pricing and more discounts."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The cost price of this product is better than its competitors."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
18%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
Construction Company
17%
Comms Service Provider
8%
Performing Arts
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
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Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.