Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

Hitachi Vantara and NetApp are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #8 with an average rating of 8.1, while NetApp is ranked #24 with an average rating of 9.0. Hitachi Vantara holds a 3.7% mindshare in AFS, compared to NetApp’s 0.9% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and NetApp EF-Series All Flash Arrays are both high-performing storage solutions. NetApp EF-Series All Flash Arrays seem to have the upper hand due to their advanced features, despite having higher costs.

Features: Hitachi Virtual Storage Platform is renowned for its enterprise-level performance, high scalability, and robust support. NetApp EF-Series All Flash Arrays have impressive throughput, low latency, and an advanced feature set, ideal for data-intensive applications.

Room for Improvement: Hitachi Virtual Storage Platform users note complexity in management, a steep learning curve, and a need for improved ease of use. NetApp EF-Series All Flash Arrays face criticisms for higher costs, limited integration capabilities, and a need for better cost-efficiency.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform tends to have a longer deployment cycle but is supported by highly responsive customer service. NetApp EF-Series All Flash Arrays offer straightforward deployment processes and robust customer support, making them easier to deploy but with commendation for Hitachi's exceptional service.

Pricing and ROI: Hitachi Virtual Storage Platform is affordable with versatile pricing options, providing good ROI over time. NetApp EF-Series All Flash Arrays come with a higher setup cost but deliver excellent performance, making the higher initial investment worthwhile for users seeking feature richness and speed.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays Report (Updated: December 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.9%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.4%
NetApp EF-Series All Flash Arrays	0.9%
Other	94.0%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The most valuable feature of this solution is reliability."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The initial setup was extremely simple and straightforward."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Technical support has been helpful and responsive."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

More Pure FlashArray X NVMe pros

"Data optimization, compression, and deduplication are the most important features for us."

"It's best features are its reliability and stability."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"Hitachi Virtual Storage Platform is scalable, reliable, and secure, impacting our infrastructure positively in terms of scalability."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."

"The product offers high stability."

"This is a good product with high capabilities and high reliability."

More Hitachi Virtual Storage Platform pros

"The most valuable feature of this solution is its speed."

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"Compared to Dell Unity XT, what I see as an advantage in NetApp EF-Series All Flash Arrays is the fact that it is more scalable...The performance of the product is good."

"The replication and mirroring features are very good."

"The speed is the most valuable feature."

"Rapid deployment, easy integration management and cloning of areas."

"The most valuable feature is the ability to set a specific margin of performance to a specific workload."

"This storage solution is both stable and scalable, and it works for our needs."

More NetApp EF-Series All Flash Arrays pros

Cons

"They could add more support for file storage and different types of storage."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"There is room for improvement in the pricing of the product."

"Maybe the price can be reduced since the solution is very expensive."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"It is on the expensive side."

More Pure FlashArray X NVMe cons

"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

More Hitachi Virtual Storage Platform cons

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"The management interface, while very reliable, it seems a little old now and could maybe use a little modernization."

"The price of the All Flash solution is very high."

"This solution has limited storage."

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."

"Better integration with other brands is important so we would like to see it easier to integrate."

"Better support technicians for CAPP."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The price per gigabyte is good and it is low when it comes to terabytes."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"The solution is expensive."

"Hitachi Virtual Storage Platform is a very expensive product."

"Pricing could be better, because the cost is very high."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is expensive. Everything is included in the license. There is no additional cost."

More Hitachi Virtual Storage Platform pricing and cost advice

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"This solution is not available to many users because the cost is very expensive."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"The price point for EF is considerably lower than the alternatives."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

Computer Software Company

14%

Performing Arts

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 16% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

December 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

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