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Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
13th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
29th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, down from 3.5% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.5%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Hitachi Virtual Storage Platform3.2%
NetApp EF-Series All Flash Arrays1.5%
Other88.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has made working with storage as easy and simple as it should be."
"It's just very easy for general block storage."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"Pure Storage FlashArray has helped decrease the total cost of ownership because we know what the cost is going to be every year; we don't get any hidden fees or upgrade fees, everything is included in the price."
"The most valuable features are the replication of data and the continuous snapshot that we can take from the disc."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
"The most valuable feature is its upgradeability."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"Any organization deciding to put in place a Hitachi storage solution is doing the right thing."
"The high performance of flash storage is especially valuable to us."
"The product offers high stability."
"The solution is stable and highly available."
"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."
"The performance is very good."
"I am happy about the storage system and availability."
"The active-active option seemed to be working well and overall, it was a solid product."
"We have high use cases for SQL databases, most of our business critical applications use SQL to allow us to complete the DoD mission needs, so we have been using the EF-series for about two years now and everything has been going smoother and faster."
"The benefits are better up-time, better response time."
"NetApp maintains the very high performance that we want to have."
"If we compare this storage solution with Concurrent, the price is the same, but the performance is much better."
"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."
"The main advantage of this solution is performance."
"Compared to Dell Unity XT, what I see as an advantage in NetApp EF-Series All Flash Arrays is the fact that it is more scalable...The performance of the product is good."
"I would have to say performance at this point, because the application it is based on is so diverse."
 

Cons

"The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
"Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI."
"The scalability of the solution is extremely costly."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"The initial setup was a little complex. We had some initial issues with the design and had to help correct some of the white papers for it, but it wasn't your standard use case."
"Enhanced documentation and beginner-friendly guidelines would benefit users with less configuration experience."
"From a scalability perspective, it is a very small storage solution, so it's not very expandable."
"I would like to see them develop the ability to integrate with more AWS services."
"The Management Interface needs to be improved."
"The solution is priced higher than its competitors."
"They should look at the cost because there are other vendors who offer the same cost with more features."
"In the next version, I would like to see more intelligence."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."
"The user interface should be made simpler because it is difficult to manage."
"Obviously to a small, medium size business, you're probably not going to recommend it because it's probably overkill."
"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."
"Here in Egypt, we do not have an official office or central point of support."
"The dashboard could be simplified."
"Better support technicians for CAPP."
"This solution has limited storage."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
"It's very difficult to manage the CLI."
 

Pricing and Cost Advice

"There is an annual or perpetual license required for this solution."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"There is always room for negotiation."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"FlashArray is expensive, but the quality justifies the price."
"Our costs are around $100,000."
"It is an expensive product. I rate its pricing a three out of ten."
"It is a little expensive."
"The cost price of this product is better than its competitors."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"It is expensive. Everything is included in the license. There is no additional cost."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"We pay for a support contract agreement."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
"The pricing of this solution is competitive with other vendors here in Egypt."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"NetApp EF-Series All Flash Arrays is an expensive product."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
Construction Company
16%
Comms Service Provider
12%
Outsourcing Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
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Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.