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Dell Unity XT vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
3.1
Dell Unity XT delivers ROI with cost-effectiveness, scalability, improved performance, reduced costs, and seamless management for virtual transformation.
Sentiment score
6.6
Pure Storage FlashBlade reduces total cost of ownership by enhancing efficiency, enabling fast restorations, and supporting diverse use cases.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.
Senior Network Engineer at Holy Redeemer Health System, Inc.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.2
Dell Unity XT's support is praised for professionalism, but users note responsiveness issues post-merger; proactive monitoring is appreciated.
Sentiment score
7.6
Pure Storage FlashBlade's support is generally praised for responsiveness, despite occasional delays and communication issues, maintaining a favorable reputation.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
The support team is familiar with the product and is available on-site during support times, which improves our experience.
Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd
Dell solutions are backed by excellent service and support.
Sales Account Manager - BFSI Sector at Frontier Business systems
The technical support sometimes takes three to four days to get hardware to facilities.
Systems Engineer at Thakral One (Pvt) Ltd
I would rate them an eight out of ten.
IT Field Support Engineer at a tech vendor with 10,001+ employees
The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Their technical support has been perfect lately, so I would give it a 10.
IT Manager at Regin Dalarna
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.0
User feedback highlights Dell Unity XT as highly scalable, meeting diverse organizational needs, especially for mid-sized and enterprise demands.
Sentiment score
8.6
Pure Storage FlashBlade excels in scalability, with seamless expansion, downtime-free growth, and praised support across various sectors.
It is highly scalable.
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
Dell Unity XT is quite scalable and can be scaled up to the petabyte level.
Systems Engineer at Thakral One (Pvt) Ltd
For NetApp, we can recommend the FAS 8000 series.
TSG Manager at Navigator Systems
Pure Storage FlashBlade is scalable.
Senior Network Engineer at Holy Redeemer Health System, Inc.
There are between 5 and 10,000 people using it in our organization.
IT Manager at Regin Dalarna
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.4
Dell Unity XT is praised for reliability and stability, swiftly resolving initial issues with firmware updates and improvements.
Sentiment score
8.1
Pure Storage FlashBlade offers exceptional reliability and impressive stability, featuring 99.999% uptime, seamless upgrades, and high performance.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
I would rate the overall stability of Dell Unity XT an eight out of ten.
Systems Engineer at Thakral One (Pvt) Ltd
In case there is any issue with any blade, the data is moved to another.
IT Field Support Engineer at a tech vendor with 10,001+ employees
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell Unity XT requires improvements in deduplication, management interface, VMware integration, pricing, and enhanced cloud functionalities.
Users recommend better pricing, cloud integration, support, documentation, and analytics for Pure Storage FlashBlade, improving efficiency and compatibility.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
Sales Director at systemzwo group
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
In the future, if Dell storages include this option, especially for Unity, it would help us target SME or medium enterprises for quicker closures and support the sales team.
Sales Account Manager - BFSI Sector at Frontier Business systems
I believe if Dell can integrate AI to predict potential failures, especially in hardware like hard disks, that would be very useful for proper maintenance.
Systems Engineer at Thakral One (Pvt) Ltd
The pricing is a bit higher than expected.
System Engineer at a tech services company with 1-10 employees
Technical support definitely needs significant improvement.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Its configuration should be easier.
IT Field Support Engineer at a tech vendor with 10,001+ employees
One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.
IT Manager at Regin Dalarna
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell Unity XT provides affordable enterprise storage with bundled software, straightforward licensing, and competitive pricing starting at $25K.
Pure Storage FlashBlade is costly but valued for performance, reliability, and reduced administrative overhead, justifying its premium price.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
I would rate the solution as an eight out of ten in terms of costliness.
Sales Director at systemzwo group
It is priced at around or under $50,000.
System Engineer at a tech services company with 1-10 employees
The cost is not cheap nor expensive.
Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd
Commercially, Dell Unity XT is viable and competitively priced.
Sales Account Manager - BFSI Sector at Frontier Business systems
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.
IT Manager at Regin Dalarna
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell Unity XT excels in performance, ease of use, and scalability, featuring intuitive management and seamless integration for diverse environments.
Pure Storage FlashBlade excels with ease of use, fast performance, scalability, seamless integration, and efficient storage features.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Sales Director at systemzwo group
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
Dell Unity XT integration with VMware helps scalability and availability through seamless operations and enhanced performance.
Assistant Manager, Technology Support & Services at a comms service provider with 51-200 employees
It helps with data cost management and is seen as a mid-range product with good performance.
System Engineer at a tech services company with 1-10 employees
We installed the Flash, which makes our IO operations fast and efficient.
Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd
We can plug in many blades, and we can have data up to one terabyte.
IT Field Support Engineer at a tech vendor with 10,001+ employees
The best features of Pure Storage FlashBlade include better throughput and better performance.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.
IT Manager at Regin Dalarna
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell Unity XT
Ranking in All-Flash Storage
5th
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
198
Ranking in other categories
No ranking in other categories
Pure Storage FlashBlade
Ranking in All-Flash Storage
15th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
Software Defined Storage (SDS) (8th), File and Object Storage (8th)
 

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of Dell Unity XT is 5.9%, down from 9.1% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.1%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Dell Unity XT5.9%
Pure FlashArray X NVMe1.2%
Pure Storage FlashBlade2.1%
Other90.8%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
DK
Sales Account Manager - BFSI Sector at Frontier Business systems
Customer needs are addressed effectively with collaborative sales and service support
Recently, customers have been asking for a cloud tiering option in storages. Some Dell storages do not have cloud tiering, which is an optional commercial feature. NetApp's FSA model 2750 comes with an inbuilt cloud tiering option. In the future, if Dell storages include this option, especially for Unity, it would help us target SME or medium enterprises for quicker closures and support the sales team.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
7%
Government
6%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business62
Midsize Enterprise49
Large Enterprise94
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise21
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
EMC Unity, Dell EMC Unity
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about Dell Unity XT vs. Pure Storage FlashBlade and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.