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Dell PowerMax vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
7th
Ranking in NVMe All-Flash Storage Arrays
3rd
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
84
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 3.9%, down from 4.2% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Moin-Shah - PeerSpot reviewer
Seamless management and exceptional performance facilitate efficient data handling
I have not faced significant problems or challenges with Dell PowerMax NVMe during this time, although one area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging, yet it's not a big deal for me. With user experience in mind, an improvement for Dell PowerMax NVMe could be clearer total capacity measurements from snapshots and clones, which should be more visible for better planning. Additionally, a template script from PowerMax could assist customers in easily integrating their API-interconnected systems without needing extensive knowledge. To improve regarding scripts, I recommend that if a customer wants to automate snapshots from other systems, Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The most valuable feature of this solution is reliability."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The solution uses newer technology for deduplication and compression."
"Everything, especially the VMs inside, is pretty fast."
"The initial setup was extremely simple and straightforward."
"It is easy to manage and upgrade."
"My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself."
"The stability is amazing. Zero downtime reported over the last years."
"PowerMax, with version 9.02, which we installed recently, has some very good features, such as CloudIQ."
"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."
"Based on our experience with VMAX, there isn't any hardware failure or something like that in PowerMax. Performance-wise also, everything is fine. We haven't faced any performance issues or any hardware failure. Its performance is great as compared to VMAX. Its I/O per second rate is higher than the old model."
"It was easy for teams to pick up the technology with very limited exposure and training, then implement and support it."
"Uptime by far is the most important thing, and also the replication ability (SRDF). Most of the customers who need this type of availability also want the protection of multiple data centers, and it is able to easily switchover workloads to their other data centers."
"The speed is great. That's probably number one in terms of features we appreciate."
"Storage is very reliable. You don't have to do much maintenance."
"Over the past 18 years, it has been extremely easy to upgrade to newer products and technology. We can upgrade as we move along. So, we have been able to keep up with the newest technology with zero downtime."
"Using System Manager for green management or command line interface, we have a single point for managing the cluster. It is much easier to manage. It is very seamless. The product is robust and solid."
"I like some basic features like Snapshot, FlexClone, and advanced features such as SnapMirror, and SnapVault. They also recently enhanced the market with Cloud Volumes ONTAP. I think that NetApp is a very good product."
"Speed. it's very performance designed. It's designed to have a lot of high speed."
"If you need a replacement part, they will provide it."
"NetApp solutions are easy to maintain and upgrade."
 

Cons

"It is on the expensive side."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"They could add more support for file storage and different types of storage."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"There are some challenges with data encryption and reduction."
"There is room for improvement in adjusting into the existing infrastructure easily without much of the technical contribution."
"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."
"My understanding is that Dell PowerMax is very expensive."
"Remove the need for physical or hardwired virtual servers to run consistency groups, instead make the expensive array controllers handle that."
"The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration."
"I would like to see continued visibility and analytics in the platform."
"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."
"There are so many configurations in the tool that cannot be done by anyone who is not a Dell personnel."
"There are no pNFS with VMware VVOLs."
"We have had issues with CIFS presentations and outages, so if that was removed, we could do seamless upgrades without affecting CIFS presentations. That would be an advantage. That's about the only improvement I can think of."
"I would like there to be a way to break out the 40 gig ports on them. We have a lot of 10 gigs in our environment. It is a big challenge breaking out the 40 gig coming out of the filer. It would be nice to have good old 10 gig ports again, or a card that has just 10 gig ports on it."
"I would like to see an improvement in the high availability of the NFS and CIFS sharing during upgrade and patching; this would help to avoid downtime."
"I would like for them to develop the ability to detach the fabric pool. Once you've added it to an aggregate it's there for life and it would be nice to disconnect it if we ever had to."
"I really don't have anything to ask for in this regard, because we're not really pushing the envelope on any of our use cases. NetApp is really staying out ahead of all of our needs. I believe that there were firmware issues. I think it was just a mismatch of things that were going on. It could have possibly been something in the deployment process that wasn't done exactly right."
"Offering the ability to actively write data on a single volume spanning multiple clusters is significant."
"On the roadmap, NetApp is improving the solution's storage efficiency, compression algorithms to achieve more space savings, and the management interfaces. We are looking forward to these feature additions in the next release."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"As far as the licensing costs, everything is included in the license."
"We pay approximately $50,000 USD per year in licensing fees."
"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"The cost has room for improvement."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"The tool is very expensive."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion."
"One of the reasons we like this solution is that all of the features are included with the one license."
"NetApp AFF is an expensive solution."
"NetApps offers a lot of different options. Just take your time and work with the consulting teams. Lay out what your needs are to ensure you are purchasing what will help you be successful."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"I am able to store two times more data than what I'm purchasing, which affects the way funds are being utilized."
"The pricing is competitive when we compare it to other products."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Educational Organization
63%
Computer Software Company
7%
Manufacturing Company
6%
Financial Services Firm
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerMax vs. NetApp AFF and other solutions. Updated: May 2025.
853,118 professionals have used our research since 2012.