Fivetran vs dbt comparison

Read 28 Fivetran reviews

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90% willing to recommend

dbt

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Executive SummaryUpdated on Dec 19, 2024

Fivetran and dbt compete in the data management category, with Fivetran focusing on data integration and dbt on data transformation. dbt has a slight advantage due to its robust feature set and in-depth data modeling capabilities.

Features: Fivetran offers seamless data integration, automated data pipelines, and reliable data movement. dbt provides advanced data transformation, complex data modeling, and powerful version control and testing capabilities.

Ease of Deployment and Customer Service: Fivetran emphasizes ease of deployment with minimal setup and extensive support during integration. dbt requires a more complex setup but offers detailed documentation and strong community support.

Pricing and ROI: Fivetran offers an attractive pricing model beneficial for simple data integration tasks, providing clear ROI through time savings. dbt, while higher in initial cost due to setup complexity, offers significant ROI in terms of data precision and transformation.

To learn more, read our detailed Fivetran vs. dbt Report (Updated: September 2025).

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Fivetran vs. dbt

September 2025

Helped 869,760 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

dbt

Ranking in Data Integration

31st

Average Rating

7.6

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

12th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (7th)

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of dbt is 2.1%, up from 0.3% compared to the previous year. The mindshare of Fivetran is 2.0%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	2.0%
dbt	2.1%
Other	95.9%

Data Integration

Featured Reviews

Ninad Magdum

Senior Machine Learning Engineer at Happiest Minds Technologies

Developer-friendly and easy to use, but doesn't have many optimization options

We also use stored procedures and Talend. They are not replaced by dbt completely. We use dbt only for the transformation process. My recommendations would depend on an organization’s requirements and problems. I will recommend the tool to others. The product is developer-friendly. However, it is still dependent on the data warehouse for big data and optimization. It's just a SQL transformation tool. It doesn't have a lot of optimization options like Spark. It's a good tool for Snowflake. If it were only for Snowflake, I would have rated it an eight out of ten. However, there are other data platforms. Overall, I rate the tool a six and a half out of ten.

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Vigneswar Jeyaraj

Manager at InfoCepts

Real-time data replication and integration streamline processes and enhance productivity

The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is developer-friendly."

"The product has some seamless connectors, which are readily available."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"The simplicity of the solution is its valuable feature."

"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."

"Overall, I would rate Fivetran nine out of ten."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."

"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."

More Fivetran pros

Cons

"The solution must add more Python-based implementations."

"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."

"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."

"The environment must be more development-friendly."

"Their pricing has increased over the years, so it's not seen as an advantage anymore."

"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."

"We experience cost issues because Fivetran is charged on a usage basis. When you reach a certain level, the tool should focus on reducing the costs. The solution is expensive when you are moving gigabytes and petabytes of data. It should also focus more on REST APIs and webhooks."

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

"More connectors are needed for exotic, popular, and rising star portals."

More Fivetran cons

Pricing and Cost Advice

"The solution’s pricing is affordable."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"I rate the pricing a six out of ten."

"The pricing model is okay and mid to large companies will not have an issue with it."

"The solution is affordable."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Insurance Company

11%

Manufacturing Company

Outsourcing Company

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	7
Large Enterprise	16

Questions from the Community

What is your experience regarding pricing and costs for dbt?

It is cheap because dbt is open source. If you compare the pay-per-service of Dbt with the open source option you can manage. We are managing the solution, when we were acquiring service from them....

What needs improvement with dbt?

SQL statements that beyond DML, are not possible. Currently, they are not possible in Dbt. Having more features in SQL statements will support us. Another issue is the terms of data ingestion becau...

What is your primary use case for dbt?

We use the solution to deal with data transformations inside different organizations.

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Compared 13% of the time

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Compared 12% of the time

Qlik Replicate vs Fivetran

Compared 8% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Fivetran

Compared 6% of the time

Confluent vs Fivetran

Compared 4% of the time

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Product Reports

Download dbt product report

Data Integration

September 2025

Download Fivetran product report

October 2025

Overview

dbt is a transformational tool that empowers data teams to quickly build trusted data models, providing a shared language for analysts and engineering teams. Its flexibility and robust feature set make it a popular choice for modern data teams seeking efficiency.

Designed to integrate seamlessly with the data warehouse, dbt enables analytics engineers to transform raw data into reliable datasets for analysis. Its SQL-centric approach reduces the learning curve for users familiar with it, allowing powerful transformations and data modeling without needing a custom backend. While widely beneficial, dbt could improve in areas like version management and support for complex transformations out of the box.

What are the most valuable features of dbt?

SQL-Based Development: Facilitates transformations using SQL, streamlining the data modeling process.
Modularity: Encourages reusable components, making projects easier to manage and scale.
Version Control: Integrates with version control systems to track changes and collaborate effectively.
Testing Framework: Ensures data quality through automated tests, increasing trust in data outputs.

What benefits should you expect from using dbt?

Efficiency: Cuts down data processing times, allowing faster access to insights.
Collaboration: Promotes teamwork through shared data models and a common working language.
Scalability: Supports growing data demands by transforming complex data more flexibly and modularly.
Transparency: Provides clear documentation and lineage tracking, aiding in troubleshooting and understanding.

In the finance industry, dbt helps in cleansing and preparing transactional data for analysis, leading to more accurate financial reporting. In e-commerce, it empowers teams to rapidly integrate and analyze customer behavior data, optimizing marketing strategies and improving user experience.

dbt Labs

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Sample Customers

Information Not Available

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure