| Product | Mindshare (%) |
|---|---|
| Certona Experience Manager | 5.5% |
| Strands Personal Financial Management | 2.0% |
| Other | 92.5% |
Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.
Personal Financial Management (PFM) is an award-winning personal finance application that drives engagement between account holders and financial institutions. A tool which allows a 360º vision of all bank accounts, aggregating the user’s entire financial picture on one, easy-to-use platform.
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