| Product | Market Share (%) |
|---|---|
| Certona Experience Manager | 5.4% |
| RichRelevance | 1.2% |
| Other | 93.4% |
Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.
RichRelevance is the world’s leading personalization provider. Our cloud-based solution empowers the world’s best companies to personalize their customers’ experiences resulting in over $35B in attributable sales.
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