Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.
Product | Market Share (%) |
---|---|
Certona Experience Manager | 5.4% |
SAS Customer Intelligence 360 | 18.5% |
Adobe Target | 10.7% |
Other | 65.4% |
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