Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.
| Product | Mindshare (%) |
|---|---|
| Certona Experience Manager | 5.5% |
| SAS Customer Intelligence 360 | 13.5% |
| Adobe Target | 12.0% |
| Other | 69.0% |
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