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Celonis vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Celonis
Ranking in AI Data Analysis
7th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
60
Ranking in other categories
Process Mining (2nd)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of May 2026, in the AI Data Analysis category, the mindshare of Celonis is 0.5%. The mindshare of ZoomInfo is 0.5%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Celonis0.5%
ZoomInfo0.5%
Other99.0%
AI Data Analysis
 

Featured Reviews

EA
Data Engineer at Baker Hughes
Process mining has delivered major savings and now needs better automation and task mining
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as strong as SaaS support. The most important area for improvement is the automation part. End-to-end automation capabilities are desired. Currently, workflows are being used, but actions should be able to go via email, task, APIs, and ultimately write back to the source. Adding RPA capability that can interact with required systems and write back to the source would greatly enhance Celonis. Task mining capabilities also require improvement. UiPath Process Mining and Microsoft Process Mining have better task mining capabilities compared to Celonis. Usability and support from Celonis need improvement. They should help clients find more value in the product. Cost is another significant concern, as Celonis is very expensive compared to other process mining tools. The license cost should be reduced. Celonis should establish partnerships with clients to find more use cases and maximize the value gained from Celonis.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It extracts the customer business process, and it identifies all the issues in the current business processes."
"Technical support is really good. For me, the sales support matters more. When I'm in a sales cycle, the Celonis sales teams are very helpful. They reach out to me from day zero."
"The training material is good, the information is very systematic, detailed, and comprehensive, and they have a training video for almost every single thing, which makes it easier to know how to use the tool."
"The most valuable features of Celonis are its graphical interpretation and pre-built connectors with industry platforms like SAP or Oracle."
"Celonis provides valuable features with in-depth analysis models and UI, and you can make adjustments to the model for production management."
"Cause analyzer is a very good feature."
"We like the process mining capabilities."
"If you're looking for a process mining tool that comes with a lot of out-of-the-box process connectors and out-of-the-box analysis, then Celonis is definitely a good option."
"The tool is easily accessible."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"The technical support team has been very responsive and helpful."
"Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly."
"The overall product is fantastic and it serves its purpose."
"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."
 

Cons

"The cost could be improved."
"Celonis is a little more expensive than UiPath. Maybe they can work on making it less expensive."
"The technical support is very bad."
"I have chosen a rating of eight out of ten for Celonis because of the pricing factor, and I believe much can be improved in the visualization."
"The data modeling features could be more intuitive."
"I have noticed Celonis and Azure, as Infrastructure-as-a-service do not communicate well with each other."
"The Process Query Language (PQL) native language used in Celonis needs improvements. It has most of the process-related functions but we have queries from clients that cannot be done in PQL."
"With every upgrade, the product is completely changed."
"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."
"A data cleanup feature within the admin tool would be helpful."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"The implementation process must be improved."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."
"I think ZoomInfo can be improved because their number accuracy is still an issue."
 

Pricing and Cost Advice

"Celonis is expensive. It's not for mid or low-sized enterprises because the license price is high. Overall, it's quite pricey compared to anything else that I have heard about. But the good thing is that they don't charge per user. They charge for the data model."
"Celonis is expensive, but it is functional."
"The solution requires an annual license. There is room for improvement because it is priced for organizations and not for individuals. For an individual, it would be too expensive for them to use it."
"The solution is quite expensive."
"Though Celonis is a bit pricey, it is worth it."
"The pricing is reasonable."
"I was not involved in that, but I am sure it was cost-effective for them. That's why they made the decision to take it."
"The price could be better. If you ask a customer, they will always say it's highly-priced. In my personal opinion, the cost can be at the lower end. I think it's suitable for large organizations at this point in time."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Manufacturing Company
16%
Computer Software Company
10%
Financial Services Firm
9%
Energy/Utilities Company
6%
Construction Company
17%
Financial Services Firm
17%
Outsourcing Company
9%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise45
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

Which is better - Signavio Process Manager or Celonis?
SAP Signavio Process Manager is a very robust industrial-grade business process modeling tool. It is easy to use and does not require too much technological involvement. This solution has a collabo...
What is your experience regarding pricing and costs for Celonis?
I am not heavily involved in that particular aspect, but I have heard that Celonis is somewhat expensive.
What needs improvement with Celonis?
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as stron...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...
 

Comparisons

 

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Overview

 

Sample Customers

Anheuser-Busch InBev, AXA, Bayer, Cisco, Deloitte, Deutsche Telekom, Hitachi, Kellogg's, Lufthansa, and Whirlpool
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Celonis vs. ZoomInfo and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.