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Celonis vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Celonis
Ranking in AI Data Analysis
9th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
60
Ranking in other categories
Process Mining (2nd)
ZoomInfo
Ranking in AI Data Analysis
16th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of July 2026, in the AI Data Analysis category, the mindshare of Celonis is 0.4%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Celonis0.4%
ZoomInfo0.4%
Other99.2%
AI Data Analysis
 

Featured Reviews

Ebin_Abraham - PeerSpot reviewer
Data Engineer at Baker Hughes
Process mining has delivered major savings and now needs better automation and task mining
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as strong as SaaS support. The most important area for improvement is the automation part. End-to-end automation capabilities are desired. Currently, workflows are being used, but actions should be able to go via email, task, APIs, and ultimately write back to the source. Adding RPA capability that can interact with required systems and write back to the source would greatly enhance Celonis. Task mining capabilities also require improvement. UiPath Process Mining and Microsoft Process Mining have better task mining capabilities compared to Celonis. Usability and support from Celonis need improvement. They should help clients find more value in the product. Cost is another significant concern, as Celonis is very expensive compared to other process mining tools. The license cost should be reduced. Celonis should establish partnerships with clients to find more use cases and maximize the value gained from Celonis.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have found the automatic mapping of the processes themselves to be a valuable feature."
"Celonis' best feature is a new one called Action Flow, an enhanced version of earlier automation features with lots of integration options with other systems so you can access third-party systems and automate some actions there too."
"Celonis’ Process Cockpit is valuable."
"If you're looking for a process mining tool that comes with a lot of out-of-the-box process connectors and out-of-the-box analysis, then Celonis is definitely a good option."
"We are trying to optimize all of our organizational processes with this solution, and it gives full visibility of how a process is run end to end."
"In my opinion, it's quite an advanced tool."
"It performs well for connecting multiple processes."
"I have seen a positive impact of Celonis in my organization, as I receive many testimonials from clients mentioning that process mining has genuinely helped, especially through Celonis."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The tool is easily accessible."
"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."
"It is a stable product."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
 

Cons

"The process analytics could be a bit easier."
"There are a few things about Celonis that need improvement."
"Another area of improvement is implementation. So, in future releases, I would like to see a more streamlined implementation process would be appreciated, making it less time-consuming and more efficient."
"Similar to what SAP is doing with S/4HANA, Celonis should allow business users to create their own analytics tab. In my previous organization, business analysts were the only ones who were actively building these reports with Celonis, whereas SAP platforms are now allowing the business users to create their own reports with graphics and all other things based on the data that is presented. This is one thing that Celonis needs. Currently, just the technical teams are doing that. Sometimes, when we were looking at five years of data, it used to take up to 3 seconds. It wasn't bad, but we had to wait a little bit. It probably also had to do with the server. I don't know if it can be used on mobile devices. If not, that will be the way to go. They should mobilize it to allow people to see these reports on their mobile devices."
"I have noticed Celonis and Azure, as Infrastructure-as-a-service do not communicate well with each other. Since Celonis has recently acquired PAF they would try to synergize their operations with Microsoft tools. In the next couple of years, they should be more connected to the Microsoft ecosystems. In the long term, they should integrate more with SAP which is a partner of Microsoft. This would result in cost efficiencies."
"Celonis' data engineering processes should be transformed into a low-code structure"
"We want to see its linkage to Robotic Process Automation. We would also like to see how can it lead to the implementation side and whether the transition is smooth."
"Celonis needs to improve the feature channel."
"The product's setup process could be easy to understand for new users."
"The team should look into enriching their database, especially for the European and Middle East region."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"We face difficulty while collecting data from small companies."
"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."
"The pricing is way too high."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"ZoomInfo could improve data accuracy."
 

Pricing and Cost Advice

"The cost would be a concern for a certain category of customers. Flexible cost models would help smaller players be able to adapt Celonis into their business operations."
"The price could be better. If you ask a customer, they will always say it's highly-priced. In my personal opinion, the cost can be at the lower end. I think it's suitable for large organizations at this point in time."
"The solution is quite expensive."
"The solution’s pricing is based on APC. It charges you based on the amount of GV that you use."
"The pricing is reasonable."
"The solution’s pricing is high when compared to other process mining tools."
"The product is pretty expensive but reasonable."
"It is an expensive solution."
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
report
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Top Industries

By visitors reading reviews
Manufacturing Company
17%
Financial Services Firm
9%
Computer Software Company
8%
Outsourcing Company
6%
Financial Services Firm
18%
Construction Company
18%
Outsourcing Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise46
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise15
 

Questions from the Community

Which is better - Signavio Process Manager or Celonis?
SAP Signavio Process Manager is a very robust industrial-grade business process modeling tool. It is easy to use and does not require too much technological involvement. This solution has a collabo...
What is your experience regarding pricing and costs for Celonis?
I am not heavily involved in that particular aspect, but I have heard that Celonis is somewhat expensive.
What needs improvement with Celonis?
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as stron...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Anheuser-Busch InBev, AXA, Bayer, Cisco, Deloitte, Deutsche Telekom, Hitachi, Kellogg's, Lufthansa, and Whirlpool
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Celonis vs. ZoomInfo and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.