Celonis vs ZoomInfo comparison

Celonis and ZoomInfo are both solutions in the AI Data Analysis category. Celonis is ranked #6 with an average rating of 8.1, while ZoomInfo is ranked #7 with an average rating of 8.1. Celonis holds a 0.5% mindshare in ADA, compared to ZoomInfo’s 0.5% mindshare. Additionally, 100% of Celonis users are willing to recommend the solution, compared to 88% of ZoomInfo users who would recommend it.

Celonis

Read 60 Celonis reviews

7,007 Views
350 Comparison Views

100% willing to recommend

ZoomInfo

Read 15 ZoomInfo reviews

1,061 Views
371 Comparison Views

88% willing to recommend

Celonis

ZoomInfo

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Executive Summary

We performed a comparison between Celonis and ZoomInfo based on real PeerSpot user reviews.

Find out in this report how the two AI Data Analysis solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Celonis vs. ZoomInfo Report (Updated: February 2026).

Buyer's Guide

Celonis vs. ZoomInfo

February 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Celonis

Ranking in AI Data Analysis

6th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Process Mining (2nd)

ZoomInfo

Ranking in AI Data Analysis

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)

Mindshare comparison

As of March 2026, in the AI Data Analysis category, the mindshare of Celonis is 0.5%. The mindshare of ZoomInfo is 0.5%. It is calculated based on PeerSpot user engagement data.

AI Data Analysis Mindshare Distribution
Product	Mindshare (%)
Celonis	0.5%
ZoomInfo	0.5%
Other	99.0%

AI Data Analysis

Featured Reviews

Ebin_Abraham

Data Engineer at Baker Hughes

Process mining has delivered major savings and now needs better automation and task mining

Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as strong as SaaS support. The most important area for improvement is the automation part. End-to-end automation capabilities are desired. Currently, workflows are being used, but actions should be able to go via email, task, APIs, and ultimately write back to the source. Adding RPA capability that can interact with required systems and write back to the source would greatly enhance Celonis. Task mining capabilities also require improvement. UiPath Process Mining and Microsoft Process Mining have better task mining capabilities compared to Celonis. Usability and support from Celonis need improvement. They should help clients find more value in the product. Cost is another significant concern, as Celonis is very expensive compared to other process mining tools. The license cost should be reduced. Celonis should establish partnerships with clients to find more use cases and maximize the value gained from Celonis.

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Votoc Maisha

Digital Marketing Manager at Swissport Brasil Ltda.

Targeted prospecting has increased campaign success and accelerates pipeline growth

The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"After implementing this Action Flow, our normal ServiceNow ticketing has been reduced by 70 percent, and vendors are utilizing the Action Flow extensively."

"The support we receive from Celonis is good."

"The process chart is valuable in identifying the bottlenecks."

"Automated root cause analysis and process explorer features are very good. It provides a lot of selections, such as process flow selection, attribute selection, etc."

"If you're looking for a process mining tool that comes with a lot of out-of-the-box process connectors and out-of-the-box analysis, then Celonis is definitely a good option."

"Celonis' best feature is a new one called Action Flow, an enhanced version of earlier automation features with lots of integration options with other systems so you can access third-party systems and automate some actions there too."

"Celonis provides valuable features with in-depth analysis models and UI, and you can make adjustments to the model for production management."

"It provides a visualization of the process itself, giving a very good synthesis of performance and helping me find improvements."

More Celonis pros

"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."

"ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time."

"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."

"The technical support team has been very responsive and helpful."

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."

"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."

"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."

More ZoomInfo pros

Cons

"The solution can be a bit expensive."

"Celonis is a little more expensive than UiPath. Maybe they can work on making it less expensive."

"The pricing policy is not affordable in Ukraine."

"Celonis is expensive, but it is functional."

"The support costs are very high."

"The price is high for us."

"Essentially, the solution should allow for more plug and play instead of requiring a person to be adept at a certain level in coding and developing."

"I have noticed Celonis and Azure, as Infrastructure-as-a-service do not communicate well with each other."

More Celonis cons

"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."

"The team should look into enriching their database, especially for the European and Middle East region."

"We face difficulty while collecting data from small companies."

"The product's setup process could be easy to understand for new users."

"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."

"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."

"The implementation process must be improved."

"I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information."

More ZoomInfo cons

Pricing and Cost Advice

"Evaluating the price of the solution can be a difficult question. It is all about the business case and the return of the investments. That is typically how we also see this type of solution. It depends very much on the return. The entry-level is focused on enterprise size companies, for the SMB segment is it is out of their range. It is definitely expensive."

"The product is pretty expensive but reasonable."

"The cost of the software for us or the client is on the higher end."

"I rate Celonis' pricing a ten out of ten because it is expensive."

"The solution’s pricing is high when compared to other process mining tools."

"The solution’s pricing is based on APC. It charges you based on the amount of GV that you use."

"Though Celonis is a bit pricey, it is worth it."

"The solution is quite expensive."

More Celonis pricing and cost advice

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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Top Industries

By visitors reading reviews

Manufacturing Company

16%

Computer Software Company

11%

Financial Services Firm

Energy/Utilities Company

Financial Services Firm

16%

Construction Company

13%

Outsourcing Company

11%

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	44

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	13

Questions from the Community

Which is better - Signavio Process Manager or Celonis?

SAP Signavio Process Manager is a very robust industrial-grade business process modeling tool. It is easy to use and does not require too much technological involvement. This solution has a collabo...

See all answers

What do you like most about Celonis?

Celonis, especially for high-risk finance-related processes, helped us make precise decisions and uncover hidden values within our architecture. It was one of the most significant values our busine...

See all answers

What is your experience regarding pricing and costs for Celonis?

I am not heavily involved in that particular aspect, but I have heard that Celonis is somewhat expensive.

See all answers

What is your experience regarding pricing and costs for ZoomInfo?

My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.

See all answers

What needs improvement with ZoomInfo?

I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...

See all answers

What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...

See all answers

Comparisons

SAP Signavio Process Manager vs Celonis

Compared 49% of the time

SAP Signavio Process Intelligence vs Celonis

Compared 11% of the time

UiPath Process Mining vs Celonis

Compared 6% of the time

Microsoft Power Automate vs Celonis

Compared 6% of the time

Software AG ARIS Process Mining vs Celonis

Compared 4% of the time

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Compared 14% of the time

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Compared 11% of the time

Rox vs ZoomInfo

Compared 10% of the time

Thinknum Alternative Data vs ZoomInfo

Compared 8% of the time

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Product Reports

Buyer's Guide

Celonis

March 2026

Download Celonis product report

Buyer's Guide

ZoomInfo

March 2026

Download ZoomInfo product report

Also Known As

No data available

RingLead

Overview

Celonis is the global leader in execution management. Powered by its process mining core, Celonis has evolved from its beginnings as a Process Mining company into an execution management pioneer, enabling companies to unlock execution capacity and perform at full potential. Celonis offers advanced technology in data execution, combining real-time process data, the intelligence to make sense of that data, and the execution capacity to take immediate, decisive action. Celonis’ Execution Management System makes data work for its customers by identifying inefficiencies and weaving interconnected processes together – thereby eliminating billions in corporate inefficiencies, empowering better business decisions and triggering the right actions automatically. Celonis is headquartered in Munich, Germany and New York City, USA and has 15 offices worldwide.

Celonis

ZoomInfo is a platform designed to get you in touch with the right people and companies.

ZoomInfo

Sample Customers

Anheuser-Busch InBev, AXA, Bayer, Cisco, Deloitte, Deutsche Telekom, Hitachi, Kellogg's, Lufthansa, and Whirlpool

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

Buyer's Guide

Celonis vs. ZoomInfo

February 2026

Free Report: Celonis vs. ZoomInfo

Find out what your peers are saying about Celonis vs. ZoomInfo and other solutions. Updated: February 2026.

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