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Celonis vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Celonis
Ranking in AI Data Analysis
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
59
Ranking in other categories
Process Mining (2nd)
ZoomInfo
Ranking in AI Data Analysis
15th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Celonis is 0.4%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Celonis0.4%
ZoomInfo0.4%
Other99.2%
AI Data Analysis
 

Featured Reviews

Ebin_Abraham - PeerSpot reviewer
Data Engineer at Baker Hughes
Process mining has delivered major savings and now needs better automation and task mining
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as strong as SaaS support. The most important area for improvement is the automation part. End-to-end automation capabilities are desired. Currently, workflows are being used, but actions should be able to go via email, task, APIs, and ultimately write back to the source. Adding RPA capability that can interact with required systems and write back to the source would greatly enhance Celonis. Task mining capabilities also require improvement. UiPath Process Mining and Microsoft Process Mining have better task mining capabilities compared to Celonis. Usability and support from Celonis need improvement. They should help clients find more value in the product. Cost is another significant concern, as Celonis is very expensive compared to other process mining tools. The license cost should be reduced. Celonis should establish partnerships with clients to find more use cases and maximize the value gained from Celonis.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The process chart is valuable in identifying the bottlenecks."
"It is a very strong and very powerful solution. You can seamlessly process a large amount of data. It doesn't take a long time to do the analysis. It provides the analysis matrix, which basically includes all the analytics that need to be performed for the transactions. You can drill down really fast within graphics. You can double click and drill down to specific areas for more details. It is very intuitive and easy to use."
"We can observe the flow and invoices."
"The solution offers a very good user interface."
"For the amount of information that it processes, it works relatively fast. I like the visual presentation and the interface is intuitive. I also like that Celonis has a learning academy."
"I would rate the stability a ten out of ten. It's very good. It offers good data consistently."
"One of the vital features is the solution's easy integration with varying sources"
"They have a very unique product because it gives the user a dashboard, and end-users can easily evaluate the differences and get the required output."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The overall product is fantastic and it serves its purpose."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."
 

Cons

"They could provide artificial intelligence where, based on data they collect from reference cases, they could give us suggestions."
"The tool must have better process graphs."
"Celonis is expensive, but it is functional."
"The way they manage the data should also be improved. There is a lot of room for improvement there because a lot of duplicated data gets created, which should be improved. There should be ease of data management and code management."
"I have experienced lags in response times from customer service. We are not always receiving responses on time."
"Celonis should have the ability to automate in the next release, in my opinion."
"Celonis' data engineering processes should be transformed into a low-code structure"
"They need to improve the root cause analysis because they label symptoms as root causes."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"A data cleanup feature within the admin tool would be helpful."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"The team should look into enriching their database, especially for the European and Middle East region."
"Most of the time the information is old."
"ZoomInfo could improve data accuracy."
"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."
"I think ZoomInfo can be improved because their number accuracy is still an issue."
 

Pricing and Cost Advice

"The solution’s pricing is high when compared to other process mining tools."
"Celonis is expensive. It's not for mid or low-sized enterprises because the license price is high. Overall, it's quite pricey compared to anything else that I have heard about. But the good thing is that they don't charge per user. They charge for the data model."
"The cost would be a concern for a certain category of customers. Flexible cost models would help smaller players be able to adapt Celonis into their business operations."
"The price could be better. If you ask a customer, they will always say it's highly-priced. In my personal opinion, the cost can be at the lower end. I think it's suitable for large organizations at this point in time."
"Though Celonis is a bit pricey, it is worth it."
"Celonis is cost-effective."
"Evaluating the price of the solution can be a difficult question. It is all about the business case and the return of the investments. That is typically how we also see this type of solution. It depends very much on the return. The entry-level is focused on enterprise size companies, for the SMB segment is it is out of their range. It is definitely expensive."
"It is only affordable for large or public companies."
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
17%
Financial Services Firm
8%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
11%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise46
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

Which is better - Signavio Process Manager or Celonis?
SAP Signavio Process Manager is a very robust industrial-grade business process modeling tool. It is easy to use and does not require too much technological involvement. This solution has a collabo...
What is your experience regarding pricing and costs for Celonis?
I am not heavily involved in that particular aspect, but I have heard that Celonis is somewhat expensive.
What needs improvement with Celonis?
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as stron...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Anheuser-Busch InBev, AXA, Bayer, Cisco, Deloitte, Deutsche Telekom, Hitachi, Kellogg's, Lufthansa, and Whirlpool
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Celonis vs. ZoomInfo and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.