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Celonis vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Celonis
Ranking in AI Data Analysis
7th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
60
Ranking in other categories
Process Mining (2nd)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of May 2026, in the AI Data Analysis category, the mindshare of Celonis is 0.5%. The mindshare of ZoomInfo is 0.5%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Celonis0.5%
ZoomInfo0.5%
Other99.0%
AI Data Analysis
 

Featured Reviews

EA
Data Engineer at Baker Hughes
Process mining has delivered major savings and now needs better automation and task mining
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as strong as SaaS support. The most important area for improvement is the automation part. End-to-end automation capabilities are desired. Currently, workflows are being used, but actions should be able to go via email, task, APIs, and ultimately write back to the source. Adding RPA capability that can interact with required systems and write back to the source would greatly enhance Celonis. Task mining capabilities also require improvement. UiPath Process Mining and Microsoft Process Mining have better task mining capabilities compared to Celonis. Usability and support from Celonis need improvement. They should help clients find more value in the product. Cost is another significant concern, as Celonis is very expensive compared to other process mining tools. The license cost should be reduced. Celonis should establish partnerships with clients to find more use cases and maximize the value gained from Celonis.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We used to draw errors to be processed manually, and now you can actually get the digital information directly with the help of Celonis."
"The most valuable features are process mining, task mining, business analytics, and machine learning."
"The training material is good. The information is very systematic, detailed, and comprehensive. They have a training video for almost every single thing, which makes it easier to know how to use the tool."
"Celonis assists me in optimizing processes, reducing throughput times, and identifying automation opportunities."
"find Action Engine for notifying the user, and also Studio Spark, and knowledge models; all these features are useful."
"We are trying to optimize all of our organizational processes with this solution, and it gives full visibility of how a process is run end to end."
"In my Celonis experience, it is easy to use and has higher AI capabilities."
"Celonis is a great tool and is clearly the leader in process mining."
"The tool is easily accessible."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"The overall product is fantastic and it serves its purpose."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly."
"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."
 

Cons

"The UI could be improved."
"The technical support is very bad."
"I have noticed Celonis and Azure, as Infrastructure-as-a-service do not communicate well with each other."
"We want to see its linkage to Robotic Process Automation. We would also like to see how can it lead to the implementation side and whether the transition is smooth."
"There are a few things about Celonis that need improvement."
"Licenses are costly and calculated based on APC and the number of users."
"I have chosen a rating of eight out of ten for Celonis because of the pricing factor, and I believe much can be improved in the visualization."
"The one thing that could be improved is the guides are not getting updated to cover new features and upgrades, which means we can't use them at their full potential."
"Most of the time the information is old."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information."
"ZoomInfo could improve data accuracy."
"A data cleanup feature within the admin tool would be helpful."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"The implementation process must be improved."
"I think ZoomInfo can be improved because their number accuracy is still an issue."
 

Pricing and Cost Advice

"Celonis is cost-effective."
"The cost would be a concern for a certain category of customers. Flexible cost models would help smaller players be able to adapt Celonis into their business operations."
"The pricing is reasonable."
"I was not involved in that, but I am sure it was cost-effective for them. That's why they made the decision to take it."
"Pricing-wise, Celonis is a five out of ten right now because my clients just started with the solution. When my clients start looking at scaling Celonis, the cost will grow. Every user has an additional charge, and every gig of data you bring in costs extra."
"Celonis is expensive, but it is functional."
"Once we try to scale it up, the product becomes expensive."
"Though Celonis is a bit pricey, it is worth it."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Manufacturing Company
16%
Computer Software Company
10%
Financial Services Firm
9%
Energy/Utilities Company
6%
Construction Company
17%
Financial Services Firm
17%
Outsourcing Company
9%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise45
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

Which is better - Signavio Process Manager or Celonis?
SAP Signavio Process Manager is a very robust industrial-grade business process modeling tool. It is easy to use and does not require too much technological involvement. This solution has a collabo...
What is your experience regarding pricing and costs for Celonis?
I am not heavily involved in that particular aspect, but I have heard that Celonis is somewhat expensive.
What needs improvement with Celonis?
Collaboration with ERPs should be improved. Compared to SAP Signavio, Celonis is less competitive for BPMN modeling. Deployment flexibility needs enhancement, as on-premises support is not as stron...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...
 

Comparisons

 

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Overview

 

Sample Customers

Anheuser-Busch InBev, AXA, Bayer, Cisco, Deloitte, Deutsche Telekom, Hitachi, Kellogg's, Lufthansa, and Whirlpool
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Celonis vs. ZoomInfo and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.