BrandWizard vs HCL Campaign comparison

BrandWizard is cloud-based Intelligent Brand Management System that provides the following Products:

• BrandPortal creates and share guidelines internally and externally using visual, audio and video content in multiple languages, it uses smart edit to update and publish guidelines and it can find the information you need, bookmark guidelines, and save search parameters.
• BrandLibrary users across distributed teams can see the latest versions of assets and are notified when new versions are uploaded, it can upload large numbers of assets and update metadata and it has custom built search, dynamic filters.
• BrandCollaborate chooses from single tier, two tier, or variable workflows to engage the appropriate approval hierarchies, it provides feedback using a browser-based annotation tool, it can add your agency partners or vendors, and it can publish approved guidelines or assets directly to BrandPortal or BrandLibrary.
• BrandFidelity (Beta) continuously monitor across all digital channels, it leverages Image Recognition and Computer Vision to scan visual and verbal customer experiences, it has a Machine Learning algorithms that identify brand anomalies,

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.