Board vs ThoughtSpot comparison

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Executive SummaryUpdated on Jan 1, 2025

Board and ThoughtSpot compete in the business intelligence and analytics market. ThoughtSpot is favored for its innovative features and ease of use, while Board has an edge in strategic planning functionalities.

Features: Board is valued for its comprehensive planning, budgeting, and forecasting capabilities, integrating smoothly into business processes. It excels in performance management and simulative scenarios. ThoughtSpot is known for advanced analytics, offering search-driven insights and rapid data exploration and visualization.

Room for Improvement: Board could enhance its interface to improve user experience and make data analysis more intuitive. Increased customization might provide more flexible report generation. Additionally, simpler integration with non-standard systems could be beneficial. ThoughtSpot might improve its cost-effectiveness for smaller companies and expand its offering to include more robust strategic planning features. Enhancement of its data modeling capabilities could increase efficiency and user control.

Ease of Deployment and Customer Service: ThoughtSpot offers a cloud-based deployment model that streamlines implementation, enabling quick scaling and updates with a robust onboarding process. Board provides flexible deployment options, supporting both on-premise and cloud setups, and is recognized for strong customer service designed to assist with complex integrations.

Pricing and ROI: Board offers a predictable pricing model, aligning well with long-term strategic planning, potentially contributing to steady ROI. ThoughtSpot is perceived as a premium solution, and while the cost is higher, it justifies it through advanced analytics and rapid insights, supporting business agility. The investment in ThoughtSpot can result in notable operational improvements, seen as valuable despite the initial expense.

To learn more, read our detailed Board vs. ThoughtSpot Report (Updated: July 2025).

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Board vs. ThoughtSpot

July 2025

Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.8

Organizations save time and reduce costs with Board's efficiency, enhancing ERP integration and streamlining municipal processes.

Sentiment score

6.6

Users find ThoughtSpot beneficial for efficiency and decision-making despite challenges in financial tracking and initial investment costs.

It's hard for me to gauge the monetary benefits, but the time saved in budgeting and forecasting processes indicates a definite bonus.

For more quotes and insights, download the Board report

Manager, Software Delivery at a financial services firm with 10,001+ employees

Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

Based on our implementation in one project, we are trying to raise more funding to expand its use.

Sreetej Reddy

Senior Business Intelligence Architect at Mphasis

ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.

Subhan Bhanu

Data Analyst at Wipro Limited

Customer Service

Sentiment score

7.4

Board's customer service is praised for responsiveness and reliability, despite occasional communication issues, contributing to positive user experiences.

Sentiment score

6.1

ThoughtSpot support is responsive with mixed feedback; praised for quick responses but criticized for insufficient resources and lengthy processes.

As long as I go through my account manager, I receive very good support.

For more quotes and insights, download the Board report

Manager, Software Delivery at a financial services firm with 10,001+ employees

I stopped opening tickets due to insufficient and untimely responses.

Software Engineer (Data specialist) at Salesforce

ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

The knowledge base for ThoughtSpot is less robust compared to others.

For more quotes and insights, download the ThoughtSpot report

Sr Data Analytics Consultant at Capgemini

Scalability Issues

Sentiment score

7.4

Board efficiently manages scaling, offering flexibility and robust data processing, though some face scalability issues with larger Windows client data.

Sentiment score

6.0

ThoughtSpot excels in scalability for large datasets, despite user management challenges, with strong Snowflake integration enhancing automatic scaling.

No quotes available

For more quotes and insights, download the Board report

Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.

Sr Data Analytics Consultant at Capgemini

The platform does not have technical problems with scaling data or connections.

For more quotes and insights, download the ThoughtSpot report

Software Engineer (Data specialist) at Salesforce

As our data has grown, I have validated huge datasets and complex models without significant issues.

Subhan Bhanu

Data Analyst at Wipro Limited

Stability Issues

Sentiment score

7.1

Users generally find the platform stable, with occasional issues mostly due to user error or integration challenges.

Sentiment score

6.0

ThoughtSpot is reliable with high stability, though some users report performance challenges and increased costs from integration limitations.

Board's stability is excellent, with uptime around ninety-nine point nine percent, and I have not experienced any issues.

For more quotes and insights, download the Board report

Manager, Software Delivery at a financial services firm with 10,001+ employees

I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.

Sr Data Analytics Consultant at Capgemini

The upgrades are smooth with no downtime, which is super important.

Software Engineer (Data specialist) at Salesforce

The responsiveness of accessing live data is exceptional and faster than most other BI tools.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

Room For Improvement

Board needs improvements in integration, user experience, data handling, and performance to optimize functionality and accessibility.

ThoughtSpot needs better visualization, dashboard customization, data integration, and performance features to compete effectively with Power BI.

If the design isn't right, the flexibility of Board can negatively impact performance.

For more quotes and insights, download the Board report

Manager, Software Delivery at a financial services firm with 10,001+ employees

Currently, it is not as customizable as the options available on Power BI or Tableau.

Sr Data Analytics Consultant at Capgemini

Handling governance when there are many models and dashboards is complex.

Software Engineer (Data specialist) at Salesforce

Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

Setup Cost

Board offers flexible pricing, valued for cost-benefit despite being pricier than competitors; partner support is essential during implementation.

ThoughtSpot offers competitive pricing, often cheaper than Tableau and more than Power BI, with flexible, negotiable billing options.

No quotes available

For more quotes and insights, download the Board report

HubSpot is expensive.

Software Engineer (Data specialist) at Salesforce

ThoughtSpot's pricing is reasonable and in line with other BI tools.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

Valuable Features

Board provides a comprehensive platform for customization, reporting, data analysis, security, and diverse functionalities with minimal IT involvement.

ThoughtSpot offers intuitive search, fast analytics, AI insights, and user-friendly interfaces for efficient, self-service data exploration.

Our budgeting and forecasting processes support around three hundred twenty users who would otherwise rely on Excel, making Board invaluable for saving time.

For more quotes and insights, download the Board report

Manager, Software Delivery at a financial services firm with 10,001+ employees

Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.

For more quotes and insights, download the ThoughtSpot report

Sr Data Analytics Consultant at Capgemini

This alerting feature is very beneficial for our company at the moment, and we use it extensively.

reviewer2686410

Works

When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.

Subhan Bhanu

Data Analyst at Wipro Limited

Categories and Ranking

Board

Ranking in BI (Business Intelligence) Tools

20th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Business Performance Management (8th), Reporting (16th)

ThoughtSpot

Ranking in BI (Business Intelligence) Tools

11th

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Visualization (8th), Embedded BI (5th)

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Board is 0.6%, up from 0.5% compared to the previous year. The mindshare of ThoughtSpot is 1.6%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Wiboon Thabsuwan

Senior Consultant at IMD Company Limited

Easy to use and requires less time to learn or understand its features

I think the product is good in terms of ease of use. The interface looks really nice and very easy to use. Every command appears in the icon. It looks like you don't have to understand everything about the command. You do not necessarily have to know more, or I would say that there is less time for our study about the products. Functionality-wise, it is quite easy to use and requires less time to understand or learn about the product. I am a software vendor, so I do not use the tool myself. I use it for my clients. My clients mostly use it for budgeting and timing purposes. I would say that's really less maintenance at all because they can do everything by themselves. It is good in terms of ease of use.

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Creates user-friendly analysis environments for large datasets

Sr Data Analytics Consultant at Capgemini

The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Retailer

Financial Services Firm

20%

Computer Software Company

11%

Manufacturing Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?

We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...

What do you like most about Board?

All the reports are prepared automatically.

What needs improvement with Board?

Board's integration could be a bit more robust, but what we have works. If the design isn't right, the flexibility of Board can negatively impact performance.

What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

What needs improvement with ThoughtSpot?

I do not think there is anything that needs improvement at the moment. It is being improved continuously. They are connecting to many AI-type tools. Their pricing has recently changed to be more pr...

What is your primary use case for ThoughtSpot?

Clients use ThoughtSpot because of its search facility. It is easy for searching and does not require analysts to provide reports. There is no drill-down path on the data, so users can drill data a...

Microsoft Power BI vs Board

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Jedox vs Board

Compared 7% of the time

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Compared 15% of the time

Databricks vs ThoughtSpot

Compared 14% of the time

Tableau Enterprise vs ThoughtSpot

Compared 11% of the time

Napkin AI vs ThoughtSpot

Compared 7% of the time

Looker vs ThoughtSpot

Compared 6% of the time

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Product Reports

Download Board product report

Board

August 2025

Download ThoughtSpot product report

July 2025

Overview

BOARD International - headquartered in Switzerland - is a leading global provider of software for improving business results through better decision making. By unifying Business Intelligence and Corporate Performance Management into a single product, BOARD enables companies to achieve a shared vision of their performance across the entire organization, and thus a single version of the truth.

BOARD provides seamless solutions for • Reporting & Analysis • Budgeting, Planning & Forecasting • Profitability Modelling & Optimization • Simulation & What-if-Analysis • Scorecarding & Strategy Management • Financial Consolidation. Based on visual modelling, BOARD has enabled global companies to deploy BI and CPM applications without a single line of code in a fraction of the time and cost associated with traditional solutions.

Board International

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs