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BloomReach vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BloomReach
Ranking in Digital Experience Platforms (DXP)
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Automation (22nd), Personalization Engines (11th)
Optimizely
Ranking in Digital Experience Platforms (DXP)
13th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (12th), Feature Management (4th)
 

Mindshare comparison

As of April 2026, in the Digital Experience Platforms (DXP) category, the mindshare of BloomReach is 3.2%, up from 3.2% compared to the previous year. The mindshare of Optimizely is 3.8%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
BloomReach3.2%
Optimizely3.8%
Other93.0%
Digital Experience Platforms (DXP)
 

Featured Reviews

Use BloomReach?
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it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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885,444 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
12%
Financial Services Firm
12%
Manufacturing Company
9%
Legal Firm
7%
Computer Software Company
11%
Outsourcing Company
10%
Comms Service Provider
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Comparisons

 

Also Known As

Exponea
No data available
 

Overview

 

Sample Customers

Neiman Marcus, Nordstrom, Staples, Wayfair, Toys R Us
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Adobe, Liferay, Sprinklr and others in Digital Experience Platforms (DXP). Updated: March 2026.
885,444 professionals have used our research since 2012.