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BloomReach vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BloomReach
Ranking in Digital Experience Platforms (DXP)
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Automation (12th), Personalization Engines (10th)
Optimizely
Ranking in Digital Experience Platforms (DXP)
13th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (15th)
 

Mindshare comparison

As of September 2025, in the Digital Experience Platforms (DXP) category, the mindshare of BloomReach is 3.4%, down from 3.6% compared to the previous year. The mindshare of Optimizely is 3.7%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Market Share Distribution
ProductMarket Share (%)
BloomReach3.4%
Optimizely3.7%
Other92.9%
Digital Experience Platforms (DXP)
 

Featured Reviews

Use BloomReach?
Share your opinion
it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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866,778 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Performing Arts
9%
Manufacturing Company
9%
Healthcare Company
9%
Computer Software Company
14%
Financial Services Firm
9%
Retailer
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Comparisons

 

Also Known As

Exponea
No data available
 

Overview

 

Sample Customers

Neiman Marcus, Nordstrom, Staples, Wayfair, Toys R Us
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Adobe, Liferay, Sprinklr and others in Digital Experience Platforms (DXP). Updated: September 2025.
866,778 professionals have used our research since 2012.