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AWS WAF vs Cloudflare vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
6.3
AWS WAF offers cost-effective security by preventing cyber-attacks, reducing personnel needs, and ensuring customer satisfaction with AWS integration.
Sentiment score
6.2
Cloudflare's services enhanced security and efficiency, resulting in significant ROI, cost savings, and improved WordPress performance for businesses.
Sentiment score
5.8
Imperva boosts security, reduces manual interventions, yielding quick ROI, especially in banking, though initial costs can be high.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
Security Specialist at a tech services company with 1,001-5,000 employees
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Owner at Hga consulting
The return on investment for me is significant as time is the critical aspect.
Senior Network and Security Expert at a financial services firm with 201-500 employees
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
Head of Sales Services Department at a comms service provider with 51-200 employees
I was able to save over seven million dollars last year as return on investment in the company.
Senior Cybersecurity Consultant at Cyberoutcome Limited
I have seen a return on investment with Imperva Application Security Platform, as it is generally associated with time savings, because the review of alerts and the visibility it gives saves us significant operational time.
Ingeniero Preventa at Imperia
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.8
AWS WAF support is generally praised for knowledge and responsiveness, but slow responses affect non-enterprise user satisfaction.
Sentiment score
6.9
Cloudflare's support is responsive and knowledgeable, with varying experiences depending on the plan and need for faster escalation.
Sentiment score
7.0
The Imperva Application Security Platform's support is praised for responsiveness but criticized for inconsistencies, especially between cloud and on-premises environments.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
Security Engineer at a computer software company with 1,001-5,000 employees
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
Senior Consultant CDN at a comms service provider with 10,001+ employees
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Owner at Hga consulting
We use other solutions where support is available through Slack channels and is more interactive, with someone responding within a couple of minutes or seconds.
General Manager at bKash Limited
I would rate the technical support of Imperva DDoS as ten.
Head of Sales Services Department at a comms service provider with 51-200 employees
They need to work faster on the response time because of issues of urgent replies.
Senior Cybersecurity Consultant at Cyberoutcome Limited
Responsive support addressing urgent needs.
Cybersecurity Consultant at Accenture Singapore Services Pte Ltd
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.6
AWS WAF is praised for its scalable performance, adapting seamlessly to varying user loads and project needs without complexity.
Sentiment score
7.9
Cloudflare excels in scalability, supporting seamless transitions and performance during high-traffic periods, highly rated by users.
Sentiment score
7.4
Imperva Application Security Platform offers scalable solutions for various organizations, with cloud deployment preferred despite some pricing and performance challenges.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
The tool offers very good performance, even during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's scalability is quite good; it is very easy to scale whenever we want to include multiple domains.
Senior Network and Security Expert at a financial services firm with 201-500 employees
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
Head of Sales Services Department at a comms service provider with 51-200 employees
I have not even needed support after deployment, since it has remained stable.
CTO at Malam Engineering PLC
It is easy to always scale to add more users.
Senior Cybersecurity Consultant at Cyberoutcome Limited
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.3
AWS WAF is highly rated for stability, reliability, and security, providing a dependable environment for users with minimal issues.
Sentiment score
7.5
Cloudflare is reliable with high stability ratings, minimal issues, improved network connectivity, and praised fast DNS services.
Sentiment score
7.9
Imperva Application Security Platform is praised for stability and reliability, with minor issues occurring mainly during high traffic.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
Security Engineer at a computer software company with 1,001-5,000 employees
We faced issues with AWS WAF when writing the custom rules.
Infrastructure Lead at Danat Fz LLC
The service is very stable with no impacts during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's reliability and uptime has met my expectations; it has been quite good in general.
Senior Network and Security Expert at a financial services firm with 201-500 employees
It is also a stable product without much glitch or downtime.
Senior Presales Consultant at Techlab security
One notable drawback is that, unlike Fortinet, which offers fast track labs and continuous enablement, Imperva Application Security Platform lacks lab access and fast track labs for enablement and product advertising.
CTO at Malam Engineering PLC
We experienced downtime or crashes with Imperva Application Security Platform when traffic went really strong or fast because people tried to get tickets.
Soc Analyst at Cineplex Inc
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
AWS WAF requires enhanced features, automation, cost-effectiveness, user support, security options, and integration for improved threat management.
Users suggest improvements in Cloudflare's features, pricing, support, analytics, documentation, and partner relations for better service experience.
Imperva Application Security Platform needs better integration, simpler dashboards, improved AI, and enhanced user interface for higher satisfaction.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
Security Engineer at a computer software company with 1,001-5,000 employees
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Infrastructure Lead at Danat Fz LLC
The level of granularity is not great, and as you cross a certain threshold, the cost goes up by twenty or thirty percent every time.
Security Engineer Dev Sec Ops at a outsourcing company with 1,001-5,000 employees
Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements.
General Manager at bKash Limited
What Cloudflare is doing internally is that it is stepping ahead in areas like detection and protection.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Cloudflare could be improved by introducing a mid-tier pricing option.
Security Specialist at a tech services company with 1,001-5,000 employees
To convince my clients, a purely on-prem solution would be ideal since they are financial institutions.
CTO at Malam Engineering PLC
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
AWS WAF pricing is flexible and pay-as-you-go, but perceived cost varies with usage and additional expenses.
Cloudflare provides cost-effective, feature-rich plans for varying traffic needs, offering significant value compared to competitors like Akamai.
Imperva's Application Security Platform has high, complex pricing, yet some find it competitive for its security benefits and enterprise flexibility.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
Security Engineer at a computer software company with 1,001-5,000 employees
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Infrastructure Lead at Danat Fz LLC
I find it to be cheap.
Engineer at SITMEXICO
The tool is a premium product, so it is very expensive.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
However, the enterprise price for small projects is a bit high.
Security Specialist at a tech services company with 1,001-5,000 employees
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
Head of Sales Services Department at a comms service provider with 51-200 employees
the setup cost was high, with the hardware installation in the data center being particularly expensive.
Cyber Security Product Owner at a energy/utilities company with 10,001+ employees
We have noticed faster response times and fewer security alerts because after doing some custom policy tuning, everything seemed to be aligned and we have fewer attacks to monitor and fewer alerts to monitor.
Senior Cybersecurity Consultant at Cyberoutcome Limited
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
AWS WAF offers customizable security rules, easy deployment, scalability, integration, and affordability for enhanced threat protection and performance.
Cloudflare offers superior caching, DNS management, and security, enhancing performance, global reach, and domain management with innovative features.
Imperva Application Security Platform offers robust threat protection, user-friendly interface, and comprehensive reporting for enhanced web security management.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
Infrastructure Lead at Danat Fz LLC
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
Security Analyst at M2P Fintech
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Most of our DNS records that are presented to the internet are proxied whenever possible, providing another layer of defense from our perspective.
Senior Security Engineer at ManpowerGroup
Cloudflare has positively impacted our organization by giving us flexibility to manage the DNS part, being quite fast, and allowing us to manage everything from a single dashboard.
Senior Network and Security Expert at a financial services firm with 201-500 employees
The API security feature is particularly valuable because most attackers do not try to come in from where it is expected.
Senior Cybersecurity Consultant at Cyberoutcome Limited
If someone attempts to access the server, the WAF blocks that SSRF alert, or RCE, Remote Code Execution alert, blocking immediately based on the signature, not only by the payload or the IP address.
SOC Analyst L1 at CMS-IT-SERVICES-PVT-LTD
It reduces the DDoS attacks and reduces the attacks from threat actors, including SQL Injection and zero-day attacks, by using dynamic application profiling from Imperva.
IT Security Analyst & Engineer (Project, Remote) Australia-Europe at a manufacturing company with 10,001+ employees
 

Mindshare comparison

Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
AWS WAF4.8%
Imperva Application Security Platform7.7%
Fortinet FortiWeb6.0%
Other81.5%
Web Application Firewall (WAF)
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare14.0%
Imperva Application Security Platform8.5%
Arbor DDoS7.2%
Other70.3%
Distributed Denial-of-Service (DDoS) Protection
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Imperva Application Security Platform8.5%
Cloudflare14.0%
Arbor DDoS7.2%
Other70.3%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.
report
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Top Industries

By visitors reading reviews
Construction Company
16%
Comms Service Provider
9%
Financial Services Firm
9%
Manufacturing Company
7%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Comms Service Provider
6%
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
8%
Manufacturing Company
8%
Financial Services Firm
12%
Manufacturing Company
8%
Computer Software Company
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise27
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What is your experience regarding pricing and costs for AWS WAF?
AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...
Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare?
The tool's pricing is moderate. I rate the product’s pricing a five out of ten, where one is cheap, and ten is expens...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Comparisons

 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
Cloudflare DNS
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about Imperva, Fortinet, F5 and others in Web Application Firewall (WAF). Updated: May 2026.
896,202 professionals have used our research since 2012.