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Auth0 vs SAP Customer Data Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (3rd), Customer Identity and Access Management (CIAM) (1st)
SAP Customer Data Cloud
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Social Login (2nd)
 

Mindshare comparison

Auth0 and SAP Customer Data Cloud aren’t in the same category and serve different purposes. Auth0 is designed for Single Sign-On (SSO) and holds a mindshare of 7.8%, down 9.1% compared to last year.
SAP Customer Data Cloud, on the other hand, focuses on Social Login, holds 21.4% mindshare, down 50.0% since last year.
Single Sign-On (SSO) Market Share Distribution
ProductMarket Share (%)
Auth07.8%
Microsoft Entra ID19.9%
Okta Workforce Identity8.2%
Other64.1%
Single Sign-On (SSO)
Social Login Market Share Distribution
ProductMarket Share (%)
SAP Customer Data Cloud21.4%
LoginRadius50.0%
Akamai Identity Cloud28.6%
Social Login
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
reviewer1549194 - PeerSpot reviewer
Customizable, enhances security, and the Consent Management functionality is helpful
Gigya is a CIAM that provides registration as a service. It can be used for setting up SSO or federated SSO between different sites. It also provides the solution for consent and preference management. Screens and automated emails to customers can be highly customized, and it also provides drag…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions)."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The most valuable feature of the product is scalability."
"It offers stronger security and flexibility with API keys, which are generated on runtime."
"It has a lot of customization and out-of-the-box features."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"SAP CDC is very easy to use and the best part about this tool is its documentation."
 

Cons

"If you’re not a developer, you need to spend time exploring more."
"The product could use a more flexible administration structure"
"The product support for multi-tenancy could be improved."
"The Management API could be improved so it's easier to get user information."
"Better documentation for Salesforce integration is suggested."
"The pricing should be lower. A reduction of 20-25% would be great."
"The price modelling is a bit confusing on the site and can be costly."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"I have struggled to give different access to different users in the same application."
 

Pricing and Cost Advice

"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"It is a relatively inexpensive product in the industry."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
7%
Manufacturing Company
22%
Computer Software Company
10%
Energy/Utilities Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise6
No data available
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
The pricing should be lower. A reduction of 20-25% would be great.
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Also Known As

No data available
Gigya Customer Identity Management
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Nutricia-Danone, ESI, Frontier Communications, Medialaan, Verizon Wireless, Talpa Media
Find out what your peers are saying about Microsoft, Okta, Ping Identity and others in Single Sign-On (SSO). Updated: September 2025.
867,445 professionals have used our research since 2012.