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Asana vs Gong comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
5th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
Project Management Software (4th)
Gong
Ranking in AI Sales & Marketing
2nd
Average Rating
8.8
Number of Reviews
11
Ranking in other categories
Conversation Intelligence Software (1st), AI Customer Experience Personalization (3rd)
 

Mindshare comparison

As of March 2026, in the AI Sales & Marketing category, the mindshare of Asana is 2.0%, down from 20.0% compared to the previous year. The mindshare of Gong is 1.6%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Gong1.6%
Asana2.0%
Other96.4%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has helped our departments maintain visibility."
"It is stable and easy to set up."
"The tool has a lot of integrations."
"The ability to build subtasks and break things down off of our major tasks has been very valuable."
"All the features have the potential capabilities to perform their unique tasks, and we have been happy since we secured this software."
"While it was difficult to use in the beginning, it is now working great and giving wonderful results."
"I would recommend Asana to others."
"Asana has significantly reduced the number of emails we exchange because we can access the project directly. It organizes all the tasks related to each project, assigns them to staff with due dates, and tracks progress."
"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."
"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."
"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."
"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."
"Having call recordings and summaries helps our team have complete visibility into calls."
 

Cons

"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee. As it is, the template gets created with the just task dates driven by the project start and end dates inputted by the user. In my current situation, I'm assigning myself to many tasks, so I have to do that manually every time. Even if I eventually start adding other people to assign tasks, there won't be more than a handful to do. However, those few people will have multiple tasks. It would be nice to be able to select those individuals during the setup rather than having to do so manually once the project has been created."
"The inbox feature can be a little overwhelming if you are working with Asana just from its project boards and only checking it periodically."
"The messaging feature could be better."
"There just needs to be a bit more direction on how to use it at the outset."
"When evaluating project management software, the fundamental requirement I consider remains its ability to provide me a high level of view of all areas of the project so I can drill down to what is immediately relevant. Asana does an OK job of this, but not as good as some of the alternatives out there."
"If you have been using a tool like Jira for many years, it make time some time to get used to the minimalist layout in Asana."
"Auto-shift is an essential feature for planning, but it's currently not there. It should have this feature so that when you move a task that depends on another task, the dates should be auto-shifted. For example, you have two tasks dependent on each other. When the parent task is moved or delayed, the child task should also be delayed, and the date should be shifted. When we have a very long timeline, it's very complex to go task by task and shift the dates on the task. Auto-shift is a fantastic and basic feature of project management, and having such a feature in Asana would make our lives much easier. If Asana added this feature, it would complete the suit and close the project management cycle because currently, there is a gap."
"It would be beneficial if Asana had a predecessor feature that automatically adjusts all subsequent dates when changes are made to a timeline. For example, if I assign a designer four hours for one task and two days for another, and the completion of a task takes longer than anticipated, it would be convenient if updating one date could prompt the adjustment of all other relevant dates. Essentially, this feature would streamline the process and eliminate the need for manual adjustments."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"I would improve the interface for searching themes or words in the history of calls and emails."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"Gong can be improved with the follow-up email feature."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
 

Pricing and Cost Advice

"Its price is fair. Its licensing cost is cheaper than Microsoft Project. I would rate it a two out of five in terms of pricing."
"The price of this solution makes it quite accessible, and the plans fit my budget."
"The solution's free version can be used for basic functions."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
"We paid a monthly licensing fee for the product."
"The price of the solution is reasonable."
"Price-wise, I think it's an affordable option for mid to large-sized companies."
"It has a free version."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Healthcare Company
7%
Computer Software Company
10%
Financial Services Firm
10%
Marketing Services Firm
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
The pricing of Asana is slightly high. To add one user is expensive, which makes me cautious about upgrading or adding more users.
What needs improvement with Asana?
A rating of eight is given because a downside exists in that everyone has access and notifications are often received for projects that are not involved in, leading to quite a few emails daily, som...
What is your primary use case for Asana?
Asana is used to manage all tasks, including purchase requests, facilities requests, legal matters, and accounting. Everything is funneled through Asana so that all tasks can be tracked. A recent e...
What needs improvement with Gong?
Gong can be improved in terms of external sharing and editing, as the editing and being able to share an edited version of the call might be my biggest improvement. Other than that, everything is p...
What is your primary use case for Gong?
My main use case for Gong is client call recording, transcription, analysis, and customer forecasting. A quick specific example of how I use Gong for those purposes is that all of our client calls ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to use it every day. Link it to your Outlook. Really get in there, grab the transcripts, put them in Claude. Really use it. It is quite a tool if you ...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
Information Not Available
Find out what your peers are saying about Asana vs. Gong and other solutions. Updated: February 2026.
885,311 professionals have used our research since 2012.