Gong vs Salesforce Sales Cloud comparison

Gong and Salesforce are both solutions in the Conversation Intelligence Software category. Gong is ranked #1 with an average rating of 8.9, while Salesforce is ranked #2 with an average rating of 8.1. Gong holds a 15.4% mindshare in CIS, compared to Salesforce’s 4.4% mindshare. Additionally, 100% of Gong users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Gong

Read 12 Gong reviews

1,385 Views
817 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

9,860 Views
296 Comparison Views

94% willing to recommend

Gong

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gong and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out in this report how the two Conversation Intelligence Software solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gong vs. Salesforce Sales Cloud Report (Updated: April 2026).

Buyer's Guide

Gong vs. Salesforce Sales Cloud

April 2026

Download the complete report

Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gong

Ranking in Conversation Intelligence Software

1st

Average Rating

9.0

Number of Reviews

Ranking in other categories

AI Customer Experience Personalization (2nd), AI Sales & Marketing (1st)

Salesforce Sales Cloud

Ranking in Conversation Intelligence Software

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd)

Mindshare comparison

As of May 2026, in the Conversation Intelligence Software category, the mindshare of Gong is 15.4%, down from 18.4% compared to the previous year. The mindshare of Salesforce Sales Cloud is 4.4%, up from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Conversation Intelligence Software Mindshare Distribution
Product	Mindshare (%)
Gong	15.4%
Salesforce Sales Cloud	4.4%
Other	80.2%

Conversation Intelligence Software

Featured Reviews

Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."

"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."

"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."

"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."

"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

More Gong pros

"Salesforce Sales Cloud is very user-friendly, and simple to create dashboards and extract the reports. Additionally, it integrates well with other applications."

"Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year."

"Salesforce is good for all sizes of customers because you can adapt Salesforce for all customer needs."

"Salesforce Sales Cloud has helped our organization by giving it the flexibility to customize our products to fit tiers of products, and there are many timing and automation features that have given us control over some of the very unique business processes."

"I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise."

"The development cost, maintenance cost, everything will be drastically reduced - unlike traditional infrastructure where we maintain everything on our own."

"The most valuable features are custom objects, custom workflows, triggering, and integration with other SaaS solutions."

"It is a one-stop shop for running anything related to sales. You can do a lot of things."

More Salesforce Sales Cloud pros

Cons

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"I would improve the interface for searching themes or words in the history of calls and emails."

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"Gong can be improved with the follow-up email feature."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"These features might actually exist, but I never really use them since when I did, they weren't great."

More Gong cons

"The problem is the solution has gotten so big, it's very complex now. It's a bit difficult to figure out how to do certain actions."

"CI/CD is the biggest room for improvement. Deployment between environments and configuration."

"Salesforce Sales Cloud could improve by allowing some customization of the processes with coding to avoid the problem of memory. When we use only flows in the process, which can become large flows, they are more complicated to debug and also for maintenance. It's better to invoke some Apex classes to make the process better."

"Improving reports/dashboards is needed."

"The performance is sometimes slow. There is too much information and this makes it difficult to find the answers we are looking for."

"Even though they've launched Lightning, it's clunky at times with page load speeds."

"An area for improvement would be the ease of configuration."

"The technical support is the one area that Salesforce needs the most improvement. They are slow to respond, and in many cases you don’t get the help you need."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

Information not available

"Implementation and add-ons may be additional costs."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"Pricing is reasonable."

"The price is fair."

"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Construction Company

Computer Software Company

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

10%

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	40

Questions from the Community

What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

See all answers

What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

See all answers

What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

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What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

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Product Reports

Buyer's Guide

Gong

May 2026

Download Gong product report

Buyer's Guide

Salesforce Sales Cloud

April 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

Gong vs. Salesforce Sales Cloud

April 2026

Free Report: Gong vs. Salesforce Sales Cloud

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