SendGrid vs Zoho Campaigns comparison

Twilio and Zoho are both solutions in the Cloud Email category. Twilio is ranked #1 with an average rating of 8.4, while Zoho is ranked #7. Twilio holds a 11.9% mindshare in CE, compared to Zoho’s 3.8% mindshare. Additionally, 100% of Twilio users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

SendGrid

Read 18 SendGrid reviews

978 Views
978 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

479 Views
479 Comparison Views

84% willing to recommend

SendGrid

Zoho Campaigns

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SendGrid and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SendGrid vs. Zoho Campaigns Report (Updated: December 2025).

Buyer's Guide

SendGrid vs. Zoho Campaigns

December 2025

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Helped 879,477 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SendGrid

Ranking in Cloud Email

1st

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

7th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of SendGrid is 11.9%, down from 19.2% compared to the previous year. The mindshare of Zoho Campaigns is 3.8%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email Market Share Distribution
Product	Market Share (%)
SendGrid	11.9%
Zoho Campaigns	3.8%
Other	84.3%

Cloud Email

Featured Reviews

Niranjan Sharma

Software Developer at a healthcare company with 11-50 employees

Saves server load by sending bulk email notifications efficiently

The best feature SendGrid offers is the ability to send multiple emails at the same time. The ability to send multiple emails at the same time helps my workflow and organization because I do not have to run a loop every time. Once I set all the emails in a comma separator, I can send them to multiple users without creating too much load on my server. SendGrid has positively impacted my organization by solving the notification problem. By using SendGrid, I can easily send notifications to users, and it is simple to use in my Node.js project. SendGrid has helped with notifications because when I send an email, the user knows who is sending it and they can revert back to our CRM team. That is positive for our business and organization.

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Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution scales well."

"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."

"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."

"It is a stable and scalable solution."

"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."

"It is easy to set up."

"The most valuable feature is the conditions in automation."

"They have pretty good support in terms of any issues."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"It is a very reliable and stable tool."

"Zoho Campaigns is a good software for email marketing."

"The initial setup is easy."

"It's a very simple solution for email."

"The solution generates a good return on investment."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

More Zoho Campaigns pros

Cons

"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."

"The reporting part needs improvement."

"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."

"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."

"SendGrid is a great solution. I don't have any areas of improvement."

"They should make the solution more user-friendly."

"The contact limit alerts need to be improved."

"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."

"There is room for improvement with integration with other applications like MailChimp."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

"The reports are not so clear."

"Its deliverability could be improved."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"They need to improve their anti-spam capabilities."

"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

More Zoho Campaigns cons

Pricing and Cost Advice

"The solution is relatively inexpensive."

"The basic plan starts at €90 per month."

"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."

"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."

"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."

"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."

"The solution's price is reasonable."

"The tool is priced less compared to other applications."

"The solution's pricing is reasonable."

"Zoho Campaigns is cheaper compared to other products."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Government

10%

Financial Services Firm

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for SendGrid?

I have no details about pricing, setup cost, and licensing as that is managed by our Alliance and Ecosystem team.

See all answers

What needs improvement with SendGrid?

SendGrid can be improved by making it more versatile and facilitating easier connections with third parties. I believe SendGrid should connect with the IBM Watsonx platform more easily.

See all answers

What is your primary use case for SendGrid?

My main use case for SendGrid is to send emails to my clients. A specific example of the kind of emails I send to my clients using SendGrid is that we ask them about what their software license ent...

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Amazon WorkMail vs SendGrid

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Compared 46% of the time

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Compared 31% of the time

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Product Reports

Buyer's Guide

SendGrid

December 2025

Download SendGrid product report

Buyer's Guide

Zoho Campaigns

December 2025

Download Zoho Campaigns product report

Overview

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements.

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

Twilio

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

ScoutMob

Altus

Buyer's Guide

SendGrid vs. Zoho Campaigns

December 2025

Free Report: SendGrid vs. Zoho Campaigns

Find out what your peers are saying about SendGrid vs. Zoho Campaigns and other solutions. Updated: December 2025.

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