SendGrid vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2024, in the Cloud Email category, the mindshare of SendGrid is 25.0%, up from 20.6% compared to the previous year. The mindshare of Zoho Campaigns is 16.0%, up from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
Unique Categories:
No other categories found
No other categories found
 

Featured Reviews

LuisYndigoyen - PeerSpot reviewer
Nov 7, 2022
Great dashboard, good performance, and allows for API integration
It's a SaaS, and it totally scalable. We don't have anyone that is totally working on it since it's a part of the process; however, when we used to run the project, it was usually an assignment to someone on the technical team and me on the pro side and maybe someone on the marketing team. That was only when it was needed to send something. It's something that you only need to run when you need to send a message. It's something that happens automatically just based on the API integration, so you don't need a lot of users. We are using it in general for all our emails. We used to use to send all our emails ourselves. We increase usage when we increase the number of clients. We are also increasing usage when we are trying to send more messages around marketing or launching a new product.
AliRaza7 - PeerSpot reviewer
Jul 14, 2023
Provides an efficient scheduling feature and has an easy initial setup process
We use the solution to create email campaigns The solution helps us to design emails using different tools and create target groups. This way, we can generate leads or reach potential customers. The solution's most valuable feature is its ability to schedule email campaigns based on our…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is easy to set up."
"It is a stable and scalable solution."
"They have pretty good support in terms of any issues."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"The solution scales well."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"The most valuable feature is the conditions in automation."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It is a very reliable and stable tool."
"The initial setup is easy."
"The solution generates a good return on investment."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
"It's a very simple solution for email."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
 

Cons

"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"They should make the solution more user-friendly."
"The contact limit alerts need to be improved."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"SendGrid is a great solution. I don't have any areas of improvement."
"The reporting part needs improvement."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They need to improve their anti-spam capabilities."
"The reports are not so clear."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The text area for social media posting in Zoho Campaigns is not very responsive."
"My usage is limited to the basic features."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"Its deliverability could be improved."
 

Pricing and Cost Advice

"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The basic plan starts at €90 per month."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The solution is relatively inexpensive."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's price is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Wholesaler/Distributor
9%
Educational Organization
7%
Manufacturing Company
7%
Computer Software Company
14%
Retailer
8%
Hospitality Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

MailChimp vs SendGrid: which one would you choose?
I would choose MailChimp. The main reason I chose MailChimp is the wide variety of default templates available on it. Also, I can schedule the emails to go at the specific time zone of each user, ...
What do you like most about SendGrid?
It is a stable and scalable solution.
What is your experience regarding pricing and costs for SendGrid?
The solution is relatively inexpensive. We have to purchase only one license.
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

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Sample Customers

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Find out what your peers are saying about SendGrid vs. Zoho Campaigns and other solutions. Updated: July 2024.
793,295 professionals have used our research since 2012.