SendGrid vs Zoho Campaigns comparison

Twilio and Zoho are both solutions in the Cloud Email category. Twilio is ranked #3 with an average rating of 8.0, while Zoho is ranked #4 with an average rating of 8.5. Twilio holds a 19.5% mindshare in CE, compared to Zoho’s 7.3% mindshare. Additionally, 100% of Twilio users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

SendGrid

Read 12 SendGrid reviews

904 Views
904 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

506 Views
506 Comparison Views

84% willing to recommend

SendGrid

Zoho Campaigns

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Executive Summary

We performed a comparison between SendGrid and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SendGrid vs. Zoho Campaigns Report (Updated: July 2025).

Buyer's Guide

SendGrid vs. Zoho Campaigns

July 2025

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Helped 861,170 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SendGrid

Ranking in Cloud Email

3rd

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

4th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Cloud Email category, the mindshare of SendGrid is 19.5%, up from 16.0% compared to the previous year. The mindshare of Zoho Campaigns is 7.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email

Featured Reviews

Rastu Singh

Technical Consultant - Email Deliverability at Adobe

Clean and simple to use with good integration capabilities

There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.

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Manav Sharma

Project Manager at a tech services company with 1-10 employees

A good software for email marketing that integrates well with other third-party software, but its UI should be improved

I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."

"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."

"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."

"The solution scales well."

"It is easy to set up."

"The most valuable feature is the conditions in automation."

"They have pretty good support in terms of any issues."

"It is a stable and scalable solution."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"Zoho Campaigns is a good software for email marketing."

"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

"The initial setup is easy."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"The solution generates a good return on investment."

"It's a very simple solution for email."

"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."

More Zoho Campaigns pros

Cons

"SendGrid is a great solution. I don't have any areas of improvement."

"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."

"The reporting part needs improvement."

"The contact limit alerts need to be improved."

"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."

"They should make the solution more user-friendly."

"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."

"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."

"The support team takes a while to respond to our request."

"My usage is limited to the basic features."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"There is room for improvement with integration with other applications like MailChimp."

"The reports are not so clear."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"Its deliverability could be improved."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

More Zoho Campaigns cons

Pricing and Cost Advice

"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."

"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."

"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."

"The basic plan starts at €90 per month."

"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."

"The solution is relatively inexpensive."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"Zoho Campaigns is cheaper compared to other products."

"The tool is priced less compared to other applications."

"The solution's pricing is reasonable."

"The solution's price is reasonable."

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Top Industries

By visitors reading reviews

Government

11%

Manufacturing Company

11%

University

Financial Services Firm

Computer Software Company

10%

Retailer

University

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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What do you like most about Zoho Campaigns?

The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.

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What is your experience regarding pricing and costs for Zoho Campaigns?

A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.

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What needs improvement with Zoho Campaigns?

The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...

See all answers

Comparisons

ZeptoMail vs SendGrid

Compared 32% of the time

Mailgun vs SendGrid

Compared 22% of the time

MailChimp vs SendGrid

Compared 19% of the time

AuthSMTP vs SendGrid

Compared 6% of the time

SendPulse vs SendGrid

Compared 4% of the time

More SendGrid Competitors

ZeptoMail vs Zoho Campaigns

Compared 51% of the time

MailChimp vs Zoho Campaigns

Compared 32% of the time

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Product Reports

Buyer's Guide

SendGrid

June 2025

Download SendGrid product report

Buyer's Guide

Zoho Campaigns

June 2025

Download Zoho Campaigns product report

Overview

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements.

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

Twilio

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

ScoutMob

Altus

Buyer's Guide

SendGrid vs. Zoho Campaigns

July 2025

Free Report: SendGrid vs. Zoho Campaigns

Find out what your peers are saying about SendGrid vs. Zoho Campaigns and other solutions. Updated: July 2025.

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