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Amazon Pinpoint vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Pinpoint
Ranking in Marketing Management
9th
Average Rating
7.0
Reviews Sentiment
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Marketing Management
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (15th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (4th)
 

Mindshare comparison

As of August 2025, in the Marketing Management category, the mindshare of Amazon Pinpoint is 2.6%, down from 4.0% compared to the previous year. The mindshare of Teradata is 3.3%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Ajay Vashishtha - PeerSpot reviewer
Helps to manage outbound campaigns such as automated outgoing calls to end users
In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. Amazon Pinpoint's reporting could be improved by providing more detailed insights into call activities. For example, users should be able to see metrics such as the number of end users called, the number of pending calls, and the outcomes of those calls (e.g., successful connections and unanswered calls). Additionally, users should be able to access this information through a dashboard or download reports directly from the platform. The tool's segmentation feature is good. However, there is room for improvement, particularly in updating dynamic segments. Performance is key. If customers or companies using Amazon Pinpoint don't see its effectiveness in reaching their audience, they won't invest in it.
RajeshKumar25 - PeerSpot reviewer
Harnessing advanced parallelism for top performance while embracing cloud trends
Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Journey Orchestrator helps create personalized campaigns based on customers."
"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
"Teradata solutions help organizations reduce IT, operations, and maintenance costs; enhance on-time delivery of products and services."
"Cuts time to process huge amounts of data with efficient analytical queries."
"The most valuable features are the Shared-nothing architecture and data protection functionality."
"A conventional and easily defined way to build a data warehouse or a layer of data marts."
"The most valuable feature of Teradata is security. It runs on Unix and Linux platforms which provide better security."
"Designing the database is easy."
"It's very mature from a technology perspective."
"Teradata can be deployed on-premise, on the cloud, or in a virtual machine, which means customers can move without having to create their architecture all over again."
 

Cons

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
"Claiming a Pinpoint number should be more integrated with Amazon Connect."
"The user interface needs to be improved."
"Needs compatibility with more Big Data platforms."
"It's primarily designed for big projects and therefore, the pricing is pretty high. It's not suitable for smaller companies."
"I would like more security and speed."
"There are some ways that the handling of unstructured data could be improved."
"Teradata is a bit late for the cloud."
"Since I was working on the very basic, legacy systems, the memory thing was always a challenge. If Teradata is moving to the cloud, the space constraint or the memory issue that my company generally faces will eventually resolve, in time. What I'd like to see in the next release of Teradata is that it becomes full-fledged on the cloud, apart from better connectivity to various systems. For example, if I have to read or include a Python script, if I write some basic codes, I should be able to read even unstructured data. I know that it's not supported even in Snowflake, but at least semi-structured data support, if that can be a little more enhanced, that would be good."
"​I think the UI is not there yet. It could be improved by being more user-friendly.​"
 

Pricing and Cost Advice

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."
"The initial cost may seem high, but the TCO is low."
"The price of Teradata could be less expensive."
"It's a very expensive product."
"The price of Teradata is on the higher side, and I think that it where they lose out on some of their business."
"In the past, it turned out that other solutions, in order to provide the full range of abilities that the Teradata platform provides plus the migration costs, would end up costing more than Teradata does."
"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."
"It comes at a notably high cost for what it offers."
"Price is quite high, so if it is really possible to use other solutions (e.g. you do not have strict requirements for performance and huge data volumes), it might be better to look at alternatives from the RDBMS world."
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Financial Services Firm
20%
Healthcare Company
11%
Computer Software Company
10%
Comms Service Provider
8%
Financial Services Firm
26%
Computer Software Company
10%
Manufacturing Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Amazon Pinpoint?
From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions...
What is your experience regarding pricing and costs for Amazon Pinpoint?
I rated the pricing as five out of ten. Pinpoint is moderately fairly priced yet slightly higher than expected. Users must carefully evaluate pricing options and carrier limitations in their countr...
What needs improvement with Amazon Pinpoint?
Claiming a Pinpoint number should be more integrated with Amazon Connect. A phone number claimed from Pinpoint should be compatible with Amazon Connect. Enhancing the experience of contact centers ...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

No data available
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Netflix
Find out what your peers are saying about Amazon Pinpoint vs. Teradata and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.