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Amazon Cognito vs Okta Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 15, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
8th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Okta Platform
Ranking in Access Management
2nd
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
87
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (6th), Privileged Access Management (PAM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (3rd), ZTNA as a Service (6th), Customer Identity and Access Management (CIAM) (1st), AI IT Support (1st)
 

Mindshare comparison

As of December 2025, in the Access Management category, the mindshare of Amazon Cognito is 5.4%, down from 5.9% compared to the previous year. The mindshare of Okta Platform is 8.9%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Okta Workforce Identity8.9%
Amazon Cognito5.4%
Other85.7%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
SumitMundik - PeerSpot reviewer
Lead Admin Systems at a financial services firm with 10,001+ employees
Authentication process improves security with quick and intuitive user interface
The best feature is the speed and execution of Okta Workforce Identity. The moment you click on single sign-on, you immediately get the notification on your mobile phone, then you do the authentication and within a second you get authenticated. The entire customer experience is very good. The user interface is pretty simple, straightforward, and really good. Multi-factor authentication in Okta Workforce Identity is very useful so people who do not have access or are trying to access using just a user ID and password will be completely blocked because of this two-factor authentication. You will get the code, and as your device is authorized in the system, only that device can be used for the authentication purpose. A third person trying to access or hack your data will not be able to do that anymore. Additionally, you don't have to remember your passwords going forward. Previously, every 60 days or 90 days, passwords kept changing. With the two-factor authentication or single sign-on option in Okta Workforce Identity, you don't have to remember it anymore or write down passwords in plain text. If something goes wrong, we have the IAM team which can unlock your account immediately if you have issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate Amazon Cognito nine out of ten."
"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"The most valuable feature of the solution is its swift authentication."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"The solution is proto connective and integrates well with other AWS services."
"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."
"They offer a permission tool to help us manage multi-factor authentication."
"The ease of deployment, ease of use, and speed of delivery is what I like about Okta Workforce Identity. It is very easy to use. For a lot of software, you need to be trained extensively and have a very technical background. Okta Workforce Identity is quite simple. You can integrate any software into Okta. They've got a network of 7,000 applications that easily integrate into it."
"Its simplicity and its integration with various vendor-agnostic platforms are the most valuable features."
"We find the solution to be reliable for our customers and it is nice that it is cloud-based and can be accessed from anywhere."
"Valuable features include UD, SSO functionality, MFA and Adaptive MFA functionality, ability to link multiple Directory databases with UD."
"It is a very stable solution."
"I am able to authenticate my users on cloud and SaaS applications such as Workday through Okta workflows."
"It made things a lot easier, especially with passwords."
"Workforce Identity's best features include its user-friendliness and easy setup."
 

Cons

"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"Amazon Cognito could improve by simplifying the configuration."
"The setup and configuration can be complex, especially for advanced use cases."
"You need to evaluate the export users. The multifactor authentication, much less this room for improving the configuration setup of that."
"Okta Workforce Identity could improve provisioning it can be made simpler."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"Okta Workforce Identity could improve the way passwords are reset and how it interfaces with Microsoft."
"I would appreciate it if Okta Workforce Identity becomes more user-friendly. Its API technology is complicated. Certain applications may pose challenges in terms of integration, especially when they require IDP technologies that aren't easily codable. While I can't provide specific examples, some applications may not integrate with Okta Workforce Identity."
"Okta should have at least a local peering partner for countries that align with or comply with GDPR, so there are no compliance or audit questions."
"Therefore, if you have 10 million users, that's almost 100 million, so it is costly."
"The integration process takes a bit longer than we would want it to."
"On the admin side, we can create our own passwords instead of generating one, which is usually difficult to explain to a user."
 

Pricing and Cost Advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing is bad so I rate it a two out of ten."
"The price of the solution depends on the number of users using it."
"The pricing of this solution is good compared to other solutions on the market."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The product is relatively inexpensive compared to other tools."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The price of Okta Workforce Identity is reasonable."
"Okta has fairly competitive pricing."
"License is around US$20,000 annually."
"The solution is not the cheapest but not the most expensive. They are in the middle rating."
"It could be a bit too pricey for small companies. Okta Workforce Identity can add a lot of benefits, but smaller companies may not have a lot of applications that need to be managed by Okta Workforce Identity. In larger organizations, there are more departments, applications, and users to manage. Okta Workforce Identity adds a bit more value to those bigger organizations. In addition to standard licensing fees, there are also additional costs for things"
"The solution's pricing model could be better for SMBs."
"The licensing model is fine for general service usage. However, the charges for API features and API tokens can be quite high."
"This is an expensive solution but the security makes it worthwhile."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Comms Service Provider
10%
Manufacturing Company
8%
Healthcare Company
6%
Manufacturing Company
11%
Computer Software Company
11%
Financial Services Firm
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise4
By reviewers
Company SizeCount
Small Business35
Midsize Enterprise21
Large Enterprise44
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Currently, in Okta Workforce Identity we get the two-digit authentication code. Instead of getting the two-digit authentication code, if we had an option to do fingerprint verification, that would ...
 

Also Known As

No data available
Okta Customer Identity, Workforce Identity
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Amazon Cognito vs. Okta Platform and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.