

Okta Platform and Amazon Cognito compete in the identity management category, with Okta standing out due to its comprehensive feature set that meets diverse enterprise needs, while Amazon Cognito shines with its seamless AWS integration for cloud-centric environments.
Features: Okta provides valuable features like Single Sign-On, Multi-Factor Authentication, and robust integration capabilities with in-house applications. It also offers provisioning and deprovisioning functionalities, making user management straightforward. Amazon Cognito excels with its easy integration with AWS services and effective user identity verification. The single sign-on for API access is particularly noted for efficiency and scalability.
Room for Improvement: Okta users suggest enhancements in interface design, third-party integrations, and reporting functionality. Improved lifecycle management is also highlighted. Amazon Cognito could benefit from better documentation, streamlined configurations, and pricing adjustments to be more cost-effective for smaller organizations. Streamlining the interface and considering pricing strategies are areas both could address.
Ease of Deployment and Customer Service: Okta supports hybrid and private clouds, while Amazon Cognito is focused on the public cloud. Okta's customer service is highly rated for being responsive and knowledgeable, though sometimes criticized for resolution delays. Amazon Cognito also receives positive support feedback, with users valuing the reliability of its technical assistance.
Pricing and ROI: Okta is generally more expensive, especially for large user bases, but its pricing is considered justified by the extensive features and security. The ROI for larger organizations can be significant. In contrast, Amazon Cognito is perceived as more affordable, especially for cloud-centric solutions, although additional costs for enhanced security functionalities can impact the budget. Its ROI is noted for scalability benefits, though external cost jumps for additional features can be significant.
| Product | Market Share (%) |
|---|---|
| Okta Workforce Identity | 8.9% |
| Amazon Cognito | 5.4% |
| Other | 85.7% |


| Company Size | Count |
|---|---|
| Small Business | 8 |
| Midsize Enterprise | 4 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 35 |
| Midsize Enterprise | 21 |
| Large Enterprise | 44 |
Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.
Okta Platform provides comprehensive identity and access management, featuring Active Directory Sync, user management, and app auto-provisioning. It ensures security through single sign-on and adaptive multi-factor authentication.
Okta Platform offers advanced integration capabilities, allowing seamless connection with in-house and cloud applications. Security features are robust, incorporating multi-factor authentication and SSO to prevent unauthorized access. Users benefit from its ease of use and the ability to integrate and manage numerous applications effectively. While generally praised, users note areas for improvement, such as high costs and complex setups. Better integrations with on-premises systems and third-party tools are desired along with enhanced error logging and reporting features.
What are Okta's key features?Companies across industries implement Okta to secure user authentication and streamline onboarding processes. It supports access management for both on-premises and cloud applications, synchronizing directories and facilitating SaaS services. Organizations benefit from reduced credential management complexity and improved IT infrastructure compliance.
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