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Amazon Cognito vs Auth0 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
9th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Auth0
Ranking in Access Management
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Customer Identity and Access Management (CIAM) (1st)
 

Mindshare comparison

As of July 2025, in the Access Management category, the mindshare of Amazon Cognito is 7.0%, up from 6.5% compared to the previous year. The mindshare of Auth0 is 9.5%, down from 12.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."
"Cognito speeds up our development and saves us time."
"The federation is one of the most efficient features as the pricing is competitive."
"They offer a permission tool to help us manage multi-factor authentication."
"I rate Amazon Cognito nine out of ten."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"The most valuable feature of the solution is its swift authentication."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"It is easily connected and easy to put our app in single sign-on."
"It has a lot of customization and out-of-the-box features."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"It has improved our organization by providing login authentication for a mobile app."
"It supports identity federation, FSO and multi-tenancy."
"Auth0 has the best support ever."
"The most valuable feature of the product is scalability."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
 

Cons

"I believe this product could improve by enriching user profiles."
"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."
"What I found generally lacking in AWS is privileged access management (PAM)."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."
"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"The MFA related to the solution's side is nonexistent."
"This is a costly solution and the price of it should be reduced."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing."
"There could be easy integration with IoT devices for the product."
"I find it surprising that there is no access to a standard user profile."
"The pricing should be lower. A reduction of 20-25% would be great."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"The product could use a more flexible administration structure"
 

Pricing and Cost Advice

"The price of Amazon Cognito is low. The pricing model is based on the users."
"The pricing is bad so I rate it a two out of ten."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The product is relatively inexpensive compared to other tools."
"The price of the solution depends on the number of users using it."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing of this solution is good compared to other solutions on the market."
"It is a relatively inexpensive product in the industry."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
10%
Financial Services Firm
6%
Government
6%
Computer Software Company
14%
Financial Services Firm
10%
Comms Service Provider
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cog...
What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
The pricing should be lower. A reduction of 20-25% would be great.
 

Comparisons

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Find out what your peers are saying about Amazon Cognito vs. Auth0 and other solutions. Updated: June 2025.
861,481 professionals have used our research since 2012.