Alteryx vs Looker comparison

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Alteryx Logo
2,176 views|1,327 comparisons
88% willing to recommend
Google Logo
2,193 views|1,766 comparisons
80% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Alteryx and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Alteryx, RapidMiner, SAP and others in Predictive Analytics.
To learn more, read our detailed Predictive Analytics Report (Updated: April 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The modeling features are very good.""Geo features have made spatial mapping large retail universes possible.""I think the most valuable feature for Alteryx in a health facility is that it permits cleaning, organizing, and merging of databases such as Excel and Access.""Alteryx has helped us spend more time identifying results instead of performing analysis manually. It has helped us in our loading process, including scrubbing data and identifying data elements that need to be corrected. It enables us to understand our data sets a lot better.""My primary focus is creating numerous data pulls, and Alteryx Server handles the automation well.""The most valuable feature of Alteryx is its stand-alone version that we do not have to download dependencies for loads. Additionally, the scan is useful for beginners.""The GUI is simple and it integrates with Python.""I like the fact that you can easily blend data from different platforms."

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"I would rate the stability a ten out of ten. I didn't face any issues with stability.""Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture.""It is a pretty stable solution because it is a cloud-based product.""From a developer's perspective, the way the functionality's being handled is great.""It's quite effortless to navigate through various applications and review their updated data in real-time.""With Looker, I have experienced benefits in terms of usability and shareability.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""We can centralize all our data models."

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Cons
"There are a few hiccups with specific data sets and languages or formats that the data comes in. That may be a minor problem, but we can work through it. We had some issues looking at XML format in added data, but it wasn't significant.""The interface could be improved.""The data integration component could most likely be improved to increase enterprise scalability.""The formula we currently use in Alteryx can be automated.""We are hoping that the NLP features will also support Chinese characters.""It would be great if Alteryx could take third party tools and incorporate them.""They should make the solution user-friendly for nontechnical people by giving specific names to the options.""The screen when you are looking into your workflows and your ETL processes needs to be improved. You cannot manage it very well."

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"The visualization capability of the product is limited.""Integrations with other BI tools could be better.""Stability needs improvement.""The product does not have documented material.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""It needs to be more user-friendly.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud.""The integration with different databases must be improved."

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Pricing and Cost Advice
  • "A designer and scheduler for $13K/year in total is pretty much earning you the money back in time and in other resources."
  • "​Very transparent.​"
  • "The seat is too expensive."
  • "It can be a bit pricey, especially after the first year."
  • "The pricing is $5000 per year per production license."
  • "We have a yearly cost that we pay for the licensing. We do not pay any costs in addition to the licensing fees."
  • "There are some implementation services and internal effort costs at the beginning but there is nothing else."
  • "The price for Alteryx Designer is reasonable but the price for Alteryx Server for universal collaborations is too expensive."
  • More Alteryx Pricing and Cost Advice →

  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
    Top Answer:Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this It can handle over 2 billion rows of… more »
    Top Answer:I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. -… more »
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Ranking
    1st
    Views
    2,176
    Comparisons
    1,327
    Reviews
    29
    Average Words per Review
    513
    Rating
    8.3
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    Comparisons
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    RapidMiner logo
    Compared 7% of the time.
    Microsoft Power BI logo
    Compared 5% of the time.
    Amazon QuickSight logo
    Compared 23% of the time.
    Tableau logo
    Compared 17% of the time.
    Google Data Studio logo
    Compared 10% of the time.
    Databricks logo
    Compared 7% of the time.
    Zoho Analytics logo
    Compared 2% of the time.
    Learn More
    Overview

    Alteryx can be used to speed up or automate your business processes and enables geospatial and predictive solutions. Its platform helps organizations answer business questions quickly and efficiently, and can be used as a major building block in a digital transformation or automation initiative. With Alteryx, you can build processes in a more efficient, repeatable, and less error-prone way. Unlike other tools, Alteryx is easy to use without an IT background. The platform is very robust and can be used in virtually any industry or functional area.

    With Alteryx You Can:

    • Prep, blend, and analyze data
    • Deliver faster, better business outcomes
    • Automate analytics and data science
    • Embed intelligent decisioning
    • Deploy and share analytics in hours

    Alteryx Features Include:

    Some of the most valuable Alteryx features include:

    Scalability, stability, flexibility, fast performance, no-code analytics, data processing, business logic wrapping, scheduling, ease of use, data blending from different platforms, geo-referencing, good customization capabilities, drag and drop functionality, intuitive user interface, connectors, machine learning, macros, simple GUI, integration with Python, good data transformation, good documentation, multiple database merging, and easy deployment.

    Alteryx Can Be Used For:

    • Combining and manipulating data within spreadsheets: Alteryx can be used in situations where complex data manipulation occurs. It can handle large data quickly, and the process is much simpler to see and understand.

    • Database access and supplementing SQL development: Alteryx has several sets of database connectors and functions, including many functions that your average database does not. Alteryx can work with data from multiple databases or areas within a database. It allows users to filter, sort, calculate, etc. as they would commonly do in SQL or an ETL tool.
    • API, cloud, and hybrid access: Alteryx can read and write data in databases, files, REST APIs, and a myriad of other locations (with the correct permissions). When a workflow is published, you can also call a workflow through a REST API to start it.

    • Data science: Alteryx provides pre-built models that are extremely useful for data scientists who may have limited programming skills and also gives you the ability to add R or Python code directly within a workflow.

    • Geospatial analysis: Alteryx gives users drag-and-drop tools to geocode, plot, and map locations, customers, competitors, or anything that has a location (employee, truck, pipeline, etc.).

    • Reports and dashboards: Alteryx provides built-in tools that enable the building of reports and dashboards.

    Alteryx Benefits

    Some of the benefits of using Alteryx include
    :

    • Saves time: Alteryx helps shorten the time required to start analyzing data and looking for insights, minimizing the tasks that do not add value to the business and maximizing the analysis phase.

    • Clear tool configurations: Alteryx provides simple and concise tool configurations that are quick and easy to set.

    • Excellent workflow compatibility.

    • Reduced development time: Alteryx has an extensive gallery of user-developed analytic applications that helps to reduce development time.

    • Fast data loading: Alteryx has tools that make it very effective when working with big data sets.

    • No-code, low-code analytic building blocks: You can prep, blend, and analyze data to enable highly configurable and repeatable workflows.

    • Machine learning: Alteryx allows you to quickly create properly trained algorithms that are ready to deploy.

    Reviews from Real Users

    "Automation is the most valuable aspect for us. The ability to wrap business logic around the data is very helpful." - Theresa M., Senior Capacity Planner at a financial services firm

    "Alteryx has made us more agile and increased the speed and effectiveness of decision making." - Richard F., Director, Digital Experience & Media at Qdoba Restaurant Corporation

    "The scheduling feature for the automation is excellent." - Data Analytics Engineer at a tech services company

    "The product is very stable and super fast, five-star. It's significantly more stable than its nearest competitor." - Director at a non-tech company

    “A complete solution with very good user experience and a nice user interface.” - Solutions Consultant at a tech services company

    "There are a lot of good customization capabilities." - Advance Analytics PO at a pharma/biotech company





    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Sample Customers
    AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Top Industries
    REVIEWERS
    Computer Software Company15%
    Manufacturing Company11%
    Financial Services Firm11%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Financial Services Firm22%
    Manufacturing Company10%
    Computer Software Company9%
    Retailer6%
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    Company Size
    REVIEWERS
    Small Business33%
    Midsize Enterprise15%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise10%
    Large Enterprise75%
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    Buyer's Guide
    Predictive Analytics
    April 2024
    Find out what your peers are saying about Alteryx, RapidMiner, SAP and others in Predictive Analytics. Updated: April 2024.
    768,857 professionals have used our research since 2012.

    Alteryx is ranked 1st in Predictive Analytics with 74 reviews while Looker is ranked 5th in Embedded BI with 19 reviews. Alteryx is rated 8.4, while Looker is rated 8.0. The top reviewer of Alteryx writes "Feature-rich ETL that condenses a number of functions into one tool". On the other hand, the top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". Alteryx is most compared with KNIME, Databricks, Dataiku Data Science Studio, RapidMiner and Microsoft Power BI, whereas Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio, Databricks and Zoho Analytics.

    We monitor all Predictive Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.