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Adobe Commerce offers IT teams a versatile solution to effortlessly launch personalized commerce experiences while ensuring security and speed, all without starting from scratch. It provides a solid foundation of commerce functionality that allows businesses to swiftly enter the market with confidence. With pre-configured composable services, businesses can easily deploy and integrate these services to enhance their commerce foundation. The platform also supports the creation and integration of secure and scalable applications that extend native capabilities and seamlessly integrate with third-party solutions in a serverless PCI-compliant environment. Thanks to App Builder tools, customization becomes more accessible, reducing the overall cost of ownership.
For commerce teams, Adobe Commerce provides a dynamic platform that adapts as customer needs evolve. It enables omnichannel personalization through commerce data, delivering personalized content, promotions, recommendations, and site search through advanced AI and machine learning. This translates to an increased reach to new markets, brands, or business models. The platform empowers users with business-specific, user-friendly tools infused with AI capabilities, thereby enhancing marketing and merchandising efforts. Moreover, businesses can expand their commerce capabilities further by choosing from a vast array of free and premium apps and extensions available in the Commerce Marketplace, covering everything from back-office integrations to customer experience solutions, making it a comprehensive and flexible commerce solution.
Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.
Oracle ATG Web Commerce is made up of three platform layers:
Oracle ATG Features
Oracle ATG has many valuable key features. Some of the most useful ones include:
Oracle ATG Benefits
There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:
Salesforce Commerce Cloud offers scalable and customizable eCommerce solutions ideal for consumer packaged goods and retail businesses, featuring robust CRM and order management capabilities.
Salesforce Commerce Cloud is a dynamic eCommerce platform known for its strong mobile support and seamless third-party integrations. It enables businesses to personalize user experiences and efficiently manage leads and opportunities. Despite facing challenges with integration and pricing for small businesses, its scalability and partner ecosystem make it highly adaptable for diverse needs.
What are Salesforce Commerce Cloud's key features?Salesforce Commerce Cloud is widely implemented in sectors like retail and consumer packaged goods for its CRM functionalities, customized order management, and automation capabilities. Businesses utilize it to create omnichannel platforms and tailored user experiences, especially benefitting financial, insurance, and banking services through its integrability.