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Adobe Analytics vs Pendo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Analytics
Ranking in Web Analytics
6th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Pendo
Ranking in Web Analytics
14th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Adobe Analytics is 4.7%, down from 8.1% compared to the previous year. The mindshare of Pendo is 4.7%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Adobe Analytics4.7%
Pendo4.7%
Other90.6%
Web Analytics
 

Featured Reviews

BharatR - PeerSpot reviewer
Has supported marketing decisions by providing insights into web performance
Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to Adobe Analytics as it does not have it at the moment. This would be a very useful addition.
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872,706 professionals have used our research since 2012.
 

Questions from the Community

What is your experience regarding pricing and costs for Adobe Analytics?
Unfortunately, I do not know about pricing. It is purchased at a company level, but I assume it is pretty reasonably priced.
What needs improvement with Adobe Analytics?
Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to...
What is your primary use case for Adobe Analytics?
I am a user of Adobe Analytics. Oracle buys the software for us. I use Adobe Analytics for marketing and web analytics to understand more about how my web page performs. I use the tool for web page...
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Comparisons

 

Overview

 

Sample Customers

Philips, WestJet
Coupa, FICO, Optimizely, AOL, Mattermark, Infor, Neustar, Act-on
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: October 2025.
872,706 professionals have used our research since 2012.