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Adobe Analytics vs Pendo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Analytics
Ranking in Web Analytics
7th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Pendo
Ranking in Web Analytics
9th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Web Analytics category, the mindshare of Adobe Analytics is 3.4%, down from 7.5% compared to the previous year. The mindshare of Pendo is 3.5%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Adobe Analytics3.4%
Pendo3.5%
Other93.1%
Web Analytics
 

Featured Reviews

BharatR - PeerSpot reviewer
Product Marketing Manager at a educational organization with 201-500 employees
Has supported marketing decisions by providing insights into web performance
Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to Adobe Analytics as it does not have it at the moment. This would be a very useful addition.
reviewer1291614 - PeerSpot reviewer
Customer Success Marketing Manager at a tech vendor with 501-1,000 employees
Targeted in-app messaging has increased event registrations and deepened insight into customer behavior
The best feature Pendo offers is the ability to relatively quickly get a message out to a highly segmented audience, though it does require some work. You can target anybody who hasn't logged in in the past 30 days or anybody who has logged in in the past 30 days, enabling very targeted communications.We saw direct impact on revenue through event registrations. When we did a webinar and invited customers, we could see that approximately 50% of our registrations came from Pendo as opposed to email.It impacted the organization positively because we have much more data as to how people interact with our product when they're in the product itself and what they click on. On a level of one to ten, I would say the impact was a nine.
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Questions from the Community

What is your experience regarding pricing and costs for Adobe Analytics?
Unfortunately, I do not know about pricing. It is purchased at a company level, but I assume it is pretty reasonably priced.
What needs improvement with Adobe Analytics?
Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to...
What is your primary use case for Adobe Analytics?
I am a user of Adobe Analytics. Oracle buys the software for us. I use Adobe Analytics for marketing and web analytics to understand more about how my web page performs. I use the tool for web page...
What is your experience regarding pricing and costs for Pendo?
We did not purchase through AWS Marketplace. The implementation experience was expensive, but we completed it. I do not recall there being a setup cost and the licensing was relatively easy.
What needs improvement with Pendo?
Pendo could be improved by making it easier to launch a campaign, as it took a fair amount of time and energy to do so.
What is your primary use case for Pendo?
Pendo was primarily used for in-app messaging to communicate with customers while they were in the application itself, and we relied heavily on segmentation.A great example was when we had customer...
 

Comparisons

 

Overview

 

Sample Customers

Philips, WestJet
Coupa, FICO, Optimizely, AOL, Mattermark, Infor, Neustar, Act-on
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: December 2025.
881,036 professionals have used our research since 2012.