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Zoho Campaigns Reviews

Vendor: Zoho
4.0 out of 5
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What is Zoho Campaigns?

Zoho Campaigns offers seamless integrations, simplifying email marketing with features like automation and scheduling, supporting comprehensive campaign management and lead nurturing.

Get the Zoho Campaigns Buyer's Guide and find out what your peers are saying about Zoho Campaigns, Amazon WorkMail, SendGrid and more!
Zoho Campaigns is the #7 ranked solution in top Cloud Email solutions. PeerSpot users give Zoho Campaigns an average rating of 8.0 out of 10. Zoho Campaigns is most commonly compared to Amazon WorkMail: Zoho Campaigns vs Amazon WorkMail. Zoho Campaigns is popular among the small business segment, accounting for 40% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a marketing services firm, accounting for 12% of all views.
Buyer's Guide
Zoho Campaigns
May 2026
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Helped 899,283 peers since 2012

Featured Zoho Campaigns reviews

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Zoho Campaigns mindshare

As of June 2026, the mindshare of Zoho Campaigns in the Cloud Email category stands at 3.3%, down from 8.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Zoho Campaigns3.3%
SendGrid8.1%
Amazon WorkMail7.7%
Other80.9%
Cloud Email

PeerResearch reports based on Zoho Campaigns reviews

TypeTitleDate
CategoryCloud EmailJun 14, 2026Download
ProductReviews, tips, and advice from real usersJun 14, 2026Download
ComparisonZoho Campaigns vs SendGridJun 14, 2026Download
ComparisonZoho Campaigns vs Amazon WorkMailJun 14, 2026Download
ComparisonZoho Campaigns vs MailChimpJun 14, 2026Download
Suggested products
TitleRatingMindshareRecommending
Amazon WorkMail4.27.7%86%14 interviewsAdd to research
SendGrid4.18.1%95%23 interviewsAdd to research
 
 
Key learnings from peers
Last updated Mar 27, 2026

Valuable Features

  • "The solution is very inexpensive and very reasonably priced."
  • "It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
  • "The initial setup is easy."

Room for Improvement

  • "They could get better at dealing with spam. They need to improve their anti-spam capabilities."
  • "The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
  • "There is room for improvement with integration with other applications like MailChimp."

Pricing

  • "There are additional charges, like whenever I add additional users, I need to pay extra."
  • "Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
  • "Zoho Campaigns is cheaper compared to other products."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Zoho Campaigns Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
By reviewers
By visitors reading reviews
Company SizeCount
Small Business21
Midsize Enterprise11
Large Enterprise20
By visitors reading reviews

Top industries

By visitors reading reviews
Marketing Services Firm
12%
Construction Company
12%
Comms Service Provider
8%
Outsourcing Company
8%
University
8%
Financial Services Firm
6%
Computer Software Company
6%
Government
4%
Healthcare Company
4%
Manufacturing Company
4%
Real Estate/Law Firm
4%
Religious Institution
4%
Energy/Utilities Company
4%
Media Company
2%
Transportation Company
2%
Performing Arts
2%
Import And Exporter
2%
Recreational Facilities/Services Company
2%
Hospitality Company
2%
Educational Organization
2%
Logistics Company
2%
Retailer
2%
Aerospace/Defense Firm
2%

Compare Zoho Campaigns with alternative products

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Learn more about Zoho Campaigns

Zoho Campaigns integrates with Zoho CRM and third-party apps, streamlining email marketing tasks using automation and scheduling tools. Marketers gain from features such as tracking email engagement, list segmentation, and workflow customization. Enhancements like A/B testing, CRM integration, and Google Analytics support improve campaign outcomes. While affordable and accessible via the web, users encounter issues with spam deliverability and slow interface. Additional requests include SMS bulk messaging and improved ease of setup. Reporting requires more clarity, and synchronization with deals lacks immediacy.

What are the key features of Zoho Campaigns?
  • Email Automation: Streamlines marketing processes with automated workflows.
  • CRM Integration: Seamlessly connects with Zoho CRM to enhance data management.
  • Segmentation: Customizes target audiences to improve campaign relevance.
  • Tracking: Monitors email opens and clicks for better insights.
  • A/B Testing: Optimizes campaigns through performance comparisons.
What benefits and ROI should users expect?
  • Cost-Effective: Provides affordable pricing plans for various business sizes.
  • Enhanced Engagement: Increased interaction through targeted campaigns.
  • Improved Efficiency: Automates repetitive tasks saving time and resources.
  • Insightful Analytics: Provides data-driven insights to refine strategies.

In industries like youth organizations and training programs, Zoho Campaigns facilitates email marketing, updates, and event promotions. Its capabilities support multiple communication sequences, offering automatic responses and contact management for effective marketing strategy execution.

Zoho Campaigns customers

Altus

Related questions

  • 29
When evaluating Cloud Email, what aspect do you think is the most important to look for?

Product Categories

Product Categories
Cloud Email

Popular Comparisons

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Zoho Campaigns Reviews Summary
Author infoRatingReview Summary
Project Manager at a tech services company with 1-10 employees3.5I used Zoho Campaigns for creating campaigns and integrating with CRM, leveraging features like AB testing and segments. However, I faced challenges with UI lag and lengthy email review times, leading to no ROI and considering alternatives.
Zoho Product Consultant, Solution Architect, Creator Trainer at Homepreneur4.5I use Zoho Campaigns primarily to send emails for my Zoho Creator courses' limited batches. The most valuable feature is setting up chain campaigns based on user interactions. My usage is basic, and I have no additional feature needs.
CRM Team Leader at a tech company with 201-500 employees4.0Zoho Campaigns is reliable and stable, allowing us to manage cycles, workflows, lists, and segmentations effectively without handling each campaign individually. However, report clarity needs improvement, and using Zoho Analytics is often necessary for better data insights.
Co-Founder at Youth Initiative Development Programme3.0I use Zoho Campaigns for managing promotions at my youth organization, benefiting from its CRM integration and automation features. However, our emails often go to spam, affecting visibility, which is a significant issue compared to other solutions.
Director, International Sales and Marketing at a tech services company with 11-50 employees3.5I find Zoho Campaigns good for simple drip campaigns with an easy builder. However, it demands significant, non-intuitive setup, often requiring coding-like effort, despite eventually delivering a good ROI after initial work.
Zoho Developer at Megnet Limited4.5I use Zoho Campaigns for sending updates, targeting customers, and rolling out new product features. While the integration with other applications like MailChimp could improve, I find the returns satisfactory. I look forward to enhanced bulk messaging capabilities.
Zoho Developer at Techloyce4.0We use Zoho Campaigns to create email campaigns, appreciating its ability to schedule them effectively. However, the solution needs improved deliverability and a feature to remove unresponsive contacts. Despite this, it provides a good return on investment.
Senior Zoho Developoer at Techloyce4.0I use Zoho Campaigns for managing marketing processes like automated emails and responses, and appreciate its integration with Zoho CRM. While automation is a strong feature, I wish it offered website traffic insights similar to Mailchimp.