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Dell PowerProtect Data Manager vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dell PowerProtect Data Manager
Ranking in Backup and Recovery
10th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
Deduplication Software (7th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of September 2025, in the Backup and Recovery category, the mindshare of Dell PowerProtect Data Manager is 3.6%, down from 4.4% compared to the previous year. The mindshare of Rubrik is 6.0%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik6.0%
Dell PowerProtect Data Manager3.6%
Other90.4%
Backup and Recovery
 

Featured Reviews

MinaMagdy1 - PeerSpot reviewer
Comprehensive integration and user-friendly dashboard enhance data protection workflows
PowerProtect Data Manager lacks the tape-out functionality, which is important for organizations relying on it for offsite backup. While PowerProtect Data Manager offers a workaround, it's not always accepted, notably by sectors like banking. Additionally, I would like PowerProtect Data Manager to provide microservices and container backup for modern applications.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The deduplication is the most valuable feature because it helps to control the overhead."
"Dell PowerProtect Data Manager helps to reduce the amount of data being transferred and stored."
"It's the perfect solution for virtual and container directives. The data reduction feature works well, and we haven't had any issues."
"One notable feature is its robust backup support for Kubernetes and container environments. Additionally, PPDM stands out for its ease of deployment and management compared to other backup solutions. It is highly user-friendly, allowing users to quickly learn and implement backup and restore processes within a week. PPDM represents the next generation of backup software and is comparable to offerings from other vendors. Furthermore, PPDM prioritizes security with various access controls, such as user and database access controls. Its deployment tool is also known for its simplicity."
"I would say flexibility is the most important feature of the product. The performance and speed are the best on the market."
"The solution's initial setup is straightforward."
"Dell PowerProtect Data Manager is a comprehensive backup software that integrates with Dell backup storage to enhance data protection."
"The solution adequately handles data storage."
"The security and the ransomware protection are most valuable."
"The solution is stable."
"Rubrik is highly scalable and is easy to do."
"The ease of use is the most valuable feature. It is a very simple system compared to just about any other back up technology. It is extremely easy to use and very versatile."
"It works with VMware and Hyper-V without agent installation."
"Drives the back-end through a powerful, well-documented API."
"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
 

Cons

"The solution should enhance its user interface and make it more flexible."
"The Dell EMC PowerProtect Data Manager reports could improve. There should be different kinds of reports on failures, such as dashboards that we can submit to top management or auditors."
"They should include a feature similar to S3 bucket."
"When I raise a ticket, it sometimes takes a while to get a response."
"Management is difficult and it is hard to determine when things aren't working properly."
"A lot of improvement is required in Dell's first level of support."
"You need to use additional software to back up entire environments. It will be good if they could support entire tape libraries."
"There is always room for improvement. The compression ratio should be improved as well as the efficiency."
"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."
"I would rate the stability a seven out of ten. There is always room for improvement."
"The deployment and configuration of the backup service is something that could be streamlined a little bit, particularly when you're trying to do a SQL workload. You have to install a backup service on the server. You only have to do it once and then you're done, but you have to do that on every server that you want to protect."
"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."
"The dashboard and user interface could be improved to make them more user-friendly."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"Rubrik is expensive."
"Setup is immediate but pricing is not cheap."
 

Pricing and Cost Advice

"The licensing costs and pricing model are based on capacity and the license is easy to upgrade."
"The solution is not less expensive than competitors but pricing deals are available."
"The product is offered at a very competitive price in the market."
"Dell PowerProtect Data Manager is not an expensive solution."
"The price of Dell EMC PowerProtect Data Manager is reasonable."
"We offer monthly or yearly subscriptions. The price could be cheaper."
"The solution is more affordable than other vendors."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"I rate the tool's pricing a six out of ten."
"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"Rubrik is fairly priced."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Government
9%
Manufacturing Company
8%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about Dell PowerProtect Data Manager?
One notable feature is its robust backup support for Kubernetes and container environments. Additionally, PPDM stands out for its ease of deployment and management compared to other backup solution...
What is your experience regarding pricing and costs for Dell PowerProtect Data Manager?
Overall, pricing does not significantly impact our decision. The main concern is the solution itself, presales activities, and positioning it in the right place. Commercial aspects are secondary to...
What needs improvement with Dell PowerProtect Data Manager?
The marketing strategy is lagging behind competitors such as CommVault. Dell needs to improve its market presence and communication with customers and solution providers.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

PowerProtect, Dell EMC PowerProtect
No data available
 

Overview

 

Sample Customers

National Bank of Greece, USC Australia, PCS Publishing, Dell Digital IT, Rushmore Electric, Melanson Health, Arrow Electronics
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Dell PowerProtect Data Manager vs. Rubrik and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.