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Dell PowerProtect Data Manager vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dell PowerProtect Data Manager
Ranking in Backup and Recovery
8th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
Deduplication Software (6th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of November 2025, in the Backup and Recovery category, the mindshare of Dell PowerProtect Data Manager is 3.4%, down from 4.5% compared to the previous year. The mindshare of Rubrik is 5.3%, down from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.3%
Dell PowerProtect Data Manager3.4%
Other91.3%
Backup and Recovery
 

Featured Reviews

MinaMagdy1 - PeerSpot reviewer
Comprehensive integration and user-friendly dashboard enhance data protection workflows
PowerProtect Data Manager lacks the tape-out functionality, which is important for organizations relying on it for offsite backup. While PowerProtect Data Manager offers a workaround, it's not always accepted, notably by sectors like banking. Additionally, I would like PowerProtect Data Manager to provide microservices and container backup for modern applications.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Dell PowerProtect Data Manager helps to reduce the amount of data being transferred and stored."
"The solution's initial setup is straightforward."
"One notable feature is its robust backup support for Kubernetes and container environments. Additionally, PPDM stands out for its ease of deployment and management compared to other backup solutions. It is highly user-friendly, allowing users to quickly learn and implement backup and restore processes within a week. PPDM represents the next generation of backup software and is comparable to offerings from other vendors. Furthermore, PPDM prioritizes security with various access controls, such as user and database access controls. Its deployment tool is also known for its simplicity."
"The solution adequately handles data storage."
"It's the perfect solution for virtual and container directives. The data reduction feature works well, and we haven't had any issues."
"The product's initial setup phase was easy."
"Dell EMC PowerProtect Data Manager is user-friendly and easy to use. it does what it needs to do."
"The most valuable features of the solution are flexibility and data protection."
"It works with VMware and Hyper-V without agent installation."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"It has reduced our maintenance efforts. The amount of time and effort that would have gone in troubleshooting various issues related a data crash has been addressed by Rubrik. So, it has helped to improve our productivity. The data is being captured about our customers periodically that is secure and safe."
"Management is so simple that anyone can check the backups and do restores when necessary."
"Rubrik is cheap, and you get good performance."
"Also, the web interface is really great. The design, from a user-experience standpoint, is really straightforward and easy to use... they nailed it. Usually, from the very first panel, the dashboard that you land on after login, you've got most of your functionality right around where you need it to be. You've got your new items on the left, you've got your support on the top right. Nothing really seems out of place or just stuck in someplace."
"I don't know if it is the best or the worst but it's very easy to install and very easy to balance. Sometimes that it's a problem because the installer of these data gets extremely scared because it's so easy. The product is easy to install, easy to balance, and easy to work with. Another really good point is the instant recovery."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
 

Cons

"A lot of improvement is required in Dell's first level of support."
"PowerProtect Data Manager is missing a feature for takeout, which means I cannot store backup data off-site within the software. This is a limitation for organizations that require off-site solutions."
"PPDM requires further development. It is primarily integrated with DevOps systems."
"You need to use additional software to back up entire environments. It will be good if they could support entire tape libraries."
"The solution should enhance its user interface and make it more flexible."
"The interface is too complex."
"The main issue that needs improvement is the support system. When I raise a ticket, it sometimes takes a while to get a response."
"The marketing strategy is lagging behind competitors such as CommVault. Dell needs to improve its market presence and communication with customers and solution providers."
"There could be better reporting and better filtering."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"The deployment and configuration of the backup service is something that could be streamlined a little bit, particularly when you're trying to do a SQL workload. You have to install a backup service on the server. You only have to do it once and then you're done, but you have to do that on every server that you want to protect."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"With Windows, it is difficult to configure Oracle Database."
"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins. My suggestion to Rubrik is to make sure that the separate organizations or groups of users get the appropriate alerting."
 

Pricing and Cost Advice

"The product is offered at a very competitive price in the market."
"The solution is not less expensive than competitors but pricing deals are available."
"Dell PowerProtect Data Manager is not an expensive solution."
"The price of Dell EMC PowerProtect Data Manager is reasonable."
"The solution is more affordable than other vendors."
"The licensing costs and pricing model are based on capacity and the license is easy to upgrade."
"We offer monthly or yearly subscriptions. The price could be cheaper."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"I rate the tool's pricing a six out of ten."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
9%
Government
9%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about Dell PowerProtect Data Manager?
One notable feature is its robust backup support for Kubernetes and container environments. Additionally, PPDM stands out for its ease of deployment and management compared to other backup solution...
What is your experience regarding pricing and costs for Dell PowerProtect Data Manager?
Overall, pricing does not significantly impact our decision. The main concern is the solution itself, presales activities, and positioning it in the right place. Commercial aspects are secondary to...
What needs improvement with Dell PowerProtect Data Manager?
The marketing strategy is lagging behind competitors such as CommVault. Dell needs to improve its market presence and communication with customers and solution providers.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

PowerProtect, Dell EMC PowerProtect
No data available
 

Overview

 

Sample Customers

National Bank of Greece, USC Australia, PCS Publishing, Dell Digital IT, Rushmore Electric, Melanson Health, Arrow Electronics
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Dell PowerProtect Data Manager vs. Rubrik and other solutions. Updated: November 2025.
873,252 professionals have used our research since 2012.