Try our new research platform with insights from 80,000+ expert users

NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
14th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
Cloud Migration (1st), Cloud Storage (2nd), Public Cloud Storage Services (6th), Cloud Software Defined Storage (1st)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of June 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.6%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 10.2%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Pramod-Talekar - PeerSpot reviewer
Allows customers to manage SAN and NAS data within a single storage solution
The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site. Multiprotocol support in NetApp Cloud Volumes ONTAP is beneficial because it allows customers to manage SAN and NAS data within a single storage solution. This feature eliminates the need to purchase different types of storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is unified storage, which provides flexibility. It is set up perfectly for performance and provisioning. We are able to monitor everything using a separate application. It provides error and critical warnings that allow us to take immediate action through ONTAP. We are able to manage everything, log a case, and follow up with the support team, who can fix it. That is how it is unified."
"SnapMirror helps mirror metadata and data volumes between endpoints in a data fabric."
"The ability to do a straight SnapMirror from our on-prem to the cloud with no other data transitions is excellent."
"It makes sure we have control of the data and that we know what it's being used for. The main thing for us is that we need to know what applications are consuming it and responsible for it. The solution helps us do that."
"If you have a larger amount of data than normal in cloud, it is easy to provision and maintain. Waiting for the delivery of the controller, the configuration of enclosures, etc., all this stuff is eliminated compared to using on-premise."
"The stability has been really good."
"The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site."
"The solution’s Snapshot copies and thin clones in terms of operational recovery are good. Snapshot copies are pretty much the write-in time data backups. Obviously, critical data is snapshotted a lot more frequently, and even clients and end users find it easier to restore whatever they need if it's file-based, statical, etc."
"The ease of use and innovation are the features that stand out for us."
"Drives the back-end through a powerful, well-documented API."
"The file search feature across all backups has been helpful."
"One platform for instant recovery."
"Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four."
"What I like the most about Rubrik is its user-friendly interface."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."
 

Cons

"The only issue we had lately was that outside our VPC we could not reach the virtual IP, the floating IP. I heard that they have fixed that..."
"The support is good in general but the initial, front-line support could be improved. Because I have already been using the product for so long, when I call support I would rather talk to somebody who is a little bit more advanced or senior, rather than talking to the first-level support. Usually, it takes some time to reach out to their senior support."
"There is room for improvement in tier one support, especially with potential language barriers and communication challenges."
"I would like to have more management tools. They are difficult to work with, so I would like them to be a bit more user-friendly."
"When Azure does their maintenance, they do maintenance on one node at a time. With the two nodes of the CVO, it can automatically fail over from one node to the node that is staying up. And when the first node comes back online, it will fail back to the first node. We have had issues with everything failing back 100 percent correctly."
"The solution could be better when we're connecting to our S3 side of the house. Right now, it doesn't see it, and I'm not sure why."
"I would like NetApp to come up with an easier setup for the solution."
"NetApp's support could improve"
"There could be better reporting and better filtering."
"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"The product’s user interface needs improvement."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"The solution could improve by having fewer VM Stuns."
 

Pricing and Cost Advice

"Purchasing through the AWS Marketplace was good, but it was a test system, not a real purchase."
"The deal with the seller was acceptable; the pricing is reasonable."
"The pricing of this solution is definitely higher than what the typical Azure Files and AWS solutions charge, but given the features and the stability NetApp has provided, we are okay with it. We are not complaining about the pricing."
"They have a very good price which keeps our customers happy."
"The cost is quite high."
"Some flexibility around the licensing model would help. The product is licensed based on capacity. Basically, the largest capacity license that you can buy is 368 terabytes. At this point, NetApp is addressing some people's concerns around this."
"For enterprise customers, it's a very cost effective. But in the SMB segment, yeah, pricing is a little bit challenge for your time."
"Cost is a big factor, because a lot of companies can't afford enterprise grade equipment all the time. They skimp where they can. I would recommend that they improve the cost."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"Rubrik is quite expensive for small businesses."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."
report
Use our free recommendation engine to learn which Cloud Backup solutions are best for your needs.
858,649 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
31%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
9%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
There are no extra expansions or expenses after purchasing the product. They use storage-based licensing, which is good without anything extra.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. Rubrik and other solutions. Updated: June 2025.
858,649 professionals have used our research since 2012.