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NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
NetApp Cloud Volumes ONTAP delivers cost savings, increased efficiency, and improved performance, reducing storage, maintenance, and power expenses.
Sentiment score
7.2
Rubrik boosted productivity, reduced errors, and saved costs, despite initial expenses, by replacing legacy systems and automating processes.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
 

Customer Service

Sentiment score
7.1
NetApp Cloud Volumes ONTAP customer service is praised for expertise and responsiveness, with room for improvement in initial support.
Sentiment score
8.3
Rubrik is renowned for outstanding customer support, offering quick responses, knowledgeable assistance, and excellent issue resolution and communication.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik provides excellent customer service and technical support.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
 

Scalability Issues

Sentiment score
7.3
NetApp Cloud Volumes ONTAP offers scalable growth, dynamic expansion, and flexibility, though large environments face data size limitations.
Sentiment score
7.9
Rubrik offers efficient scalability, supporting cloud and on-premises growth, with users praising its easy expansion and architecture.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
It is highly scalable, evidenced by its ability to handle significant throughput.
 

Stability Issues

Sentiment score
7.7
NetApp Cloud Volumes ONTAP offers high stability and reliability, with users valuing performance and responsive support despite occasional minor issues.
Sentiment score
8.1
Rubrik is praised for high reliability, robust performance, and effective support, making it a preferred choice for seamless operations.
Rubrik has been stable, and we have not experienced any downtime.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
 

Room For Improvement

NetApp Cloud Volumes ONTAP users seek improved scalability, integration, ease of use, and features like security, monitoring, and cloud compatibility.
Rubrik needs UI improvements, cost efficiency, better integration, enhanced security, multi-tenant support, and more comprehensive backup options.
My opinion is that support is generally very good. There are instances where they take longer to respond or resolve issues, especially when customers have urgent needs, but ultimately, resolution is achieved.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
The remainder still needs improvement, particularly in providing technical support.
We need more efficient search capabilities that allow searching by last name or login ID.
 

Setup Cost

Enterprise users enjoy NetApp Cloud Volumes ONTAP for its features despite higher costs, with discounts available for extended commitments.
Rubrik is a premium solution with high costs, offering good value and scalability for medium to large enterprises.
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Rubrik is considered expensive, with a price rating of three out of ten.
There are no extra expansions or expenses after purchasing the product.
 

Valuable Features

NetApp Cloud Volumes ONTAP offers reliable, flexible data protection, seamless integration, and optimized storage across diverse cloud environments.
Rubrik excels with instant recovery, intuitive interface, strong security, cloud support, and SLA-driven automation for seamless IT operations.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
13th
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Cloud Migration (1st), Cloud Storage (2nd), Public Cloud Storage Services (7th), Cloud Software Defined Storage (1st)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of August 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.7%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 9.6%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Punit Waghela - PeerSpot reviewer
Offers advanced features with notable emphasis on innovation
The best features of NetApp Cloud Volumes ONTAP include deduplication, compaction, and autonomous ransomware technology that native cloud storage solutions in AWS, Azure, or Google Cloud do not support. Moreover, NetApp Cloud Volumes ONTAP allows the use of multiple protocols including NFS, CIFS, and iSCSI, whereas native options may only support NFS and iSCSI. Customers already using on-premises NetApp storage such as FAS, AFF, or ASA can experience the same functionality on the cloud with NetApp Cloud Volumes ONTAP, which adds significant value. For data protection, customers can take advantage of the Snapshot technology available with NetApp Cloud Volumes ONTAP. This technology facilitates data recovery by allowing snapshots to be stored either on the same storage or on a disaster recovery (DR) storage. NetApp Cloud Volumes ONTAP helps us to take snapshots and store them on the same storage, with options for migration or replication of those snapshots to different storage, including on-premises DR storage or other cloud storage, providing excellent disaster recovery capabilities.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.
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Top Industries

By visitors reading reviews
Manufacturing Company
17%
Computer Software Company
15%
Financial Services Firm
11%
University
6%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For example, a customer using 100 TB of AWS storage would not benefit from deduplica...
What needs improvement with NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP does have a bit of initial complexity for users who are new to the system. Although it isn't overwhelmingly complex, first-time users may find it challenging until they b...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. Rubrik and other solutions. Updated: July 2025.
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