

Rubrik and NetApp Cloud Volumes ONTAP compete in the cloud data management and storage market. Based on the data, Rubrik seems to have an edge due to its strong recovery capabilities and user-friendly interface, while NetApp excels in storage management and cloud integration.
Features: Rubrik offers robust backup and recovery with Global Search, Instant Mount, and Cloud Archive, allowing quick setups and recoveries. NetApp Cloud Volumes ONTAP features seamless integration into the cloud with advanced deduplication, compression, and support for multiple protocols, excelling in hybrid cloud environments.
Room for Improvement: Rubrik needs to enhance multi-tenant support and application compatibility, and its cloud archiving flexibility could be improved. NetApp Cloud Volumes ONTAP could work on better high availability management, scalability, and integration with systems like Google Cloud and Active IQ.
Ease of Deployment and Customer Service: Rubrik is known for its easy setup and superior customer support, easing operational costs with responsive technical aid. NetApp offers simple deployments in hybrid and public cloud setups, though users have noted a need for more effective support and integration assistance.
Pricing and ROI: Rubrik is often viewed as a premium product offering substantial ROI by reducing management and operation costs, albeit with high upfront expenses. NetApp Cloud Volumes ONTAP presents competitive pricing for large capacities, with cost optimization via efficient storage. However, it may become costly relative to native cloud solutions, despite its flexible pricing models.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
Rubrik provides excellent customer service and technical support.
It wouldn't help with outages either; the scaling is manual, and there are no processes we've used to automate that for unexpected scenarios.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Rubrik has been stable, and we have not experienced any downtime.
When you do the restore, it is also stable and quickly delivering what we have been looking for.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
My opinion is that support is generally very good. There are instances where they take longer to respond or resolve issues, especially when customers have urgent needs, but ultimately, resolution is achieved.
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.
We need more efficient search capabilities that allow searching by last name or login ID.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik is considered expensive, with a price rating of three out of ten.
We could mix and match to optimize costs for our needs.
Rubrik is expensive due to its robust hardware.
The granular ability to divide up the performance and the amount of storage you want is really fantastic.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
| Product | Market Share (%) |
|---|---|
| Rubrik | 6.9% |
| NetApp Cloud Volumes ONTAP | 0.8% |
| Other | 92.3% |

| Company Size | Count |
|---|---|
| Small Business | 8 |
| Midsize Enterprise | 11 |
| Large Enterprise | 53 |
| Company Size | Count |
|---|---|
| Small Business | 23 |
| Midsize Enterprise | 21 |
| Large Enterprise | 55 |
NetApp Cloud Volumes ONTAP is an efficient storage management solution for managing and storing data in the cloud. It offers seamless integration with cloud providers, advanced data replication capabilities, and high data protection. With reliable performance, it is ideal for industries like healthcare and finance.
Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.
Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.
Rubrik Features
Rubrik has many valuable key features. Some of the most useful ones include:
Rubrik Benefits
There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:
Reviews from Real Users
Below are some reviews and helpful feedback written by Rubrik users.
PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”
A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”
Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”
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