Try our new research platform with insights from 80,000+ expert users

NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
NetApp Cloud Volumes ONTAP delivers cost savings, increased efficiency, and improved performance, reducing storage, maintenance, and power expenses.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.0
NetApp Cloud Volumes ONTAP customer service is praised for expertise and responsiveness, with room for improvement in initial support.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
7.2
NetApp Cloud Volumes ONTAP offers scalable growth, dynamic expansion, and flexibility, though large environments face data size limitations.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
It wouldn't help with outages either; the scaling is manual, and there are no processes we've used to automate that for unexpected scenarios.
Principal Consultant at a tech services company with 11-50 employees
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
7.7
NetApp Cloud Volumes ONTAP offers high stability and reliability, with users valuing performance and responsive support despite occasional minor issues.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

NetApp Cloud Volumes ONTAP users seek improved scalability, integration, ease of use, and features like security, monitoring, and cloud compatibility.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
My opinion is that support is generally very good. There are instances where they take longer to respond or resolve issues, especially when customers have urgent needs, but ultimately, resolution is achieved.
Technical Specialist at Softcell Technologies Limited
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.
Principal Consultant at a tech services company with 11-50 employees
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

Enterprise users enjoy NetApp Cloud Volumes ONTAP for its features despite higher costs, with discounts available for extended commitments.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
 

Valuable Features

NetApp Cloud Volumes ONTAP offers reliable, flexible data protection, seamless integration, and optimized storage across diverse cloud environments.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
The granular ability to divide up the performance and the amount of storage you want is really fantastic.
Principal Consultant at a tech services company with 11-50 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
27th
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
64
Ranking in other categories
Cloud Migration (2nd), Cloud Storage (3rd), Public Cloud Storage Services (13th), Cloud Software Defined Storage (2nd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of December 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.8%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 6.9%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik6.9%
NetApp Cloud Volumes ONTAP0.8%
Other92.3%
Cloud Backup
 

Featured Reviews

Punit Waghela - PeerSpot reviewer
Technical Specialist at Softcell Technologies Limited
Offers advanced features with notable emphasis on innovation
The best features of NetApp Cloud Volumes ONTAP include deduplication, compaction, and autonomous ransomware technology that native cloud storage solutions in AWS, Azure, or Google Cloud do not support. Moreover, NetApp Cloud Volumes ONTAP allows the use of multiple protocols including NFS, CIFS, and iSCSI, whereas native options may only support NFS and iSCSI. Customers already using on-premises NetApp storage such as FAS, AFF, or ASA can experience the same functionality on the cloud with NetApp Cloud Volumes ONTAP, which adds significant value. For data protection, customers can take advantage of the Snapshot technology available with NetApp Cloud Volumes ONTAP. This technology facilitates data recovery by allowing snapshots to be stored either on the same storage or on a disaster recovery (DR) storage. NetApp Cloud Volumes ONTAP helps us to take snapshots and store them on the same storage, with options for migration or replication of those snapshots to different storage, including on-premises DR storage or other cloud storage, providing excellent disaster recovery capabilities.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
report
Use our free recommendation engine to learn which Cloud Backup solutions are best for your needs.
879,259 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
16%
Computer Software Company
14%
Financial Services Firm
11%
Government
6%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise11
Large Enterprise53
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For example, a customer using 100 TB of AWS storage would not benefit from deduplica...
What needs improvement with NetApp Cloud Volumes ONTAP?
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. Rubrik and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.