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NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
10th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
Cloud Migration (1st), Cloud Storage (1st), Public Cloud Storage Services (5th), Cloud Software Defined Storage (1st)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
92
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of May 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.6%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 10.4%, up from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Madhusudan Srinivasmurthy - PeerSpot reviewer
Saves us a lot of time, and the administration is simpler
NetApp's Integration with AWS has helped us because we had a tough time transferring data when we used an ONTAP competitor as our storage partner. They don't have integration with AWS tools, so we had to figure it out on our own. ONTAP has built-in integration and allows us to replicate a copy to our second data center. Everything is in one channel. It's possible without the technology, but it's more time-consuming. NetApp saves us a lot of time, and the administration is simpler.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are that it's reliable, simple, and performs well."
"This solution has helped us because it is easy to use."
"The initial setup was straightforward. We started with a small pilot and we then moved to production with no downtime at all."
"One thing I have noticed is that it is very simple to move the data where we need to move it, delete it, or archive it if we need to archive it to StorageGRID."
"NetApp's Integration with AWS has helped us because we had a tough time transferring data when we used an ONTAP competitor as our storage partner. They don't have integration with AWS tools, so we had to figure it out on our own. ONTAP has built-in integration and allows us to replicate a copy to our second data center."
"The most valuable feature is its exceptional performance and storage efficiency."
"SnapMirror helps mirror metadata and data volumes between endpoints in a data fabric."
"Unified Manager, System Manager, and Cloud Manager are all GUI-based. It's easy for somebody who has not been exposed to this for years to pick it up and work with it."
"Product support team is excellent, with issues typically being resolved on the same day."
"Rubrik is an easy and automatic solution that needs no manual intervention."
"The product's protection against ransomware is a significant benefit."
"Instant recovery is a good feature."
"The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"Adaptative backup and SLAs simply allow you to tell a machine to backup without taking care of the backup window."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
 

Cons

"The support is good in general but the initial, front-line support could be improved. Because I have already been using the product for so long, when I call support I would rather talk to somebody who is a little bit more advanced or senior, rather than talking to the first-level support. Usually, it takes some time to reach out to their senior support."
"NetApp's support could improve"
"I would like NetApp to come up with an easier setup for the solution."
"When it comes to a critical or a read-write-intensive application, it doesn't provide the performance that some applications require, especially for SAP. The SAP HANA database has a write-latency of less than 2 milliseconds and the CVO solution does not fit there. It could be used for other databases, where the requirements are not so demanding, especially when it comes to write-latency."
"The cost needs improvement."
"The solution could be better when we're connecting to our S3 side of the house. Right now, it doesn't see it, and I'm not sure why."
"We have used technical support. As long as they don't call me at four o'clock in the morning to tell me that a drive failed and they are sending me another one, I like it. They have a tendency to do that."
"We would like to have support for high availability in multi-regions."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"I wish there was more training readily available, not just the expensive classes that require purchasing Rubrik credits."
"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"Pricing is something that needs to be considered for improvement."
"I would like a way to set monthly backups on a certain date and time."
"They support Hyper-V and it works with our CloudOut, the cloud DR, but they seem to add features for VMware first and Hyper-V gets added second or sometimes several releases after the VMware feature comes out."
 

Pricing and Cost Advice

"If we wanted to use the AWS solution, we would have to manage two or three different platforms and pay more money than what we should have to pay, as some of the features don't even exist. If we wanted to, we could use AWS cloning, but it is useless because it uses more space, is more expensive, and takes more time."
"Some flexibility around the licensing model would help. The product is licensed based on capacity. Basically, the largest capacity license that you can buy is 368 terabytes. At this point, NetApp is addressing some people's concerns around this."
"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."
"The solution's pricing is reasonable."
"Compared to other storage vendors, NetApp, is not always able to compete with their pricing. Yet, we acknowledge the ease of use ONTAP brings with the AWS integration."
"We purchased the product directly from NetApp."
"The AWS consumer-based pricing model makes it easy for developers to use their credit cards to spin up virtual servers immediately."
"They give us a good price for CVO licenses. It is one of the reasons that we went with the product."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"It is an expensive product."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik is fairly priced."
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Top Industries

By visitors reading reviews
Educational Organization
47%
Manufacturing Company
11%
Computer Software Company
9%
Financial Services Firm
7%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. Rubrik and other solutions. Updated: April 2025.
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