HubSpot Marketing Hub Reviews

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

HubSpot Marketing Hub offers easy campaign setup. I don't need to do a lot of work to get a campaign tracking correctly like I might in other CRMs. It doesn't isolate the data; it makes it available and very easily readable to everybody and allows us to take actions on that data. When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4

The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels.

One thing I'd like to add is that we can't reply to previous emails in drip campaigns. We have to send fresh emails each time. I'd like HubSpot Marketing Hub to add a feature where follow-up emails can go on top of previous emails so prospects can see the whole conversation easily.

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work as an implementer, setting up and optimizing the solution for my company.

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation.

We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then managed and nurtured directly in Salesforce CRM. So, HubSpot is only a collector for us; we do not nurture our leads with HubSpot. 

HubSpot's automation feature enhanced our marketing campaigns.

With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency.

We also use HubSpot's analytics and reporting tools. The analytics are vital for presenting a holistic view of our campaigns' performance to C-level executives, aiding in budget and campaign strategy decisions.

It provides the granularity we need for in-depth analysis. So, the report is detailed enough to meet our needs. 

HubSpot Marketing Hub is a marketing automation tool. We use the solution for workflows, landing pages, forms, build-out, emails, and scoring.

The workflow is pretty good. It’s quick and easy because we don't have to create different campaigns. We have to build different campaigns in Marketo. In HubSpot, we can have everything in a single workflow. The tool is easy to build and can be learned quickly. The solution enables the customization of reports. It also provides good visuals.

The integrations are good. There are a lot of apps in HubSpot’s marketplace. We can install them directly. HubSpot is customizable using the React card. The UI of the objects can be customized using the React card. To do it, we would need developers who know React.

Regarding SutterPack, we primarily use it for email marketing. We've integrated it with our website to gather insights about the traffic we receive, which allows us to monitor and analyze the website traffic as part of our marketing efforts.

It has streamlined our relationship management by enabling us to monitor interactions with target accounts and effectively track conversation progress. Our next objective is to incorporate automation for sales projections and deal forecasting in the near future.

My company uses this solution for managing social media and email blasts. We send out about 2.6 million emails a month utilizing this tool. We also use it to manage our contact list and monitor our website. We use it in a limited way for SEO, and we use some analysis features, reports, and A and B testing.

The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products.