Sitecore Digital Marketing System vs Teradata comparison

Sitecore Digital Marketing ...

Read 76 Teradata reviews

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87% willing to recommend

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Executive SummaryUpdated on Apr 20, 2025

Sitecore Digital Marketing System and Teradata compete in the digital marketing and data management domain. Sitecore leads in content management and personalization, while Teradata is stronger in data integration.

Features:Sitecore provides content personalization, marketing automation, and customer insights. Teradata offers advanced analytics, data warehousing, and seamless integration.

Ease of Deployment and Customer Service:Sitecore features streamlined deployment with integrated solutions and responsive support. Teradata's deployment is more technical, requiring specialized resources but includes comprehensive enterprise support.

Pricing and ROI:Sitecore has moderate setup costs, offering good ROI through enhanced customer engagement tools. Teradata's initial costs can be higher but deliver substantial ROI for extensive data capabilities.

To learn more, read our detailed Sitecore Digital Marketing System vs. Teradata Report (Updated: May 2025).

Sitecore Digital Marketing System vs. Teradata

May 2025

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Helped 860,168 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sitecore Digital Marketing ...

Ranking in Marketing Management

10th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Teradata

Ranking in Marketing Management

6th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (15th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (4th)

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Sitecore Digital Marketing System is 1.0%, up from 1.0% compared to the previous year. The mindshare of Teradata is 3.4%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Venugopal Kulasekaran

Product Delivery Manager at Infosys

Advanced features and personalization improve content management experience

Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components. Its advanced search options facilitate content creators in locating content efficiently. Additionally, the system allows for personalization based on customer profiles, altering page content according to demographics.

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RajeshKumar25

Principal Consultant & Director at Quensulting

Harnessing advanced parallelism for top performance while embracing cloud trends

Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The platform’s most valuable feature is the ability to create web pages with ease."

"Building a data warehouse with Teradata has definitely helped a lot of our downstream applications to more easily access information."

"It is a solid database a lot of different tools to move data."

"It has given our business the ability to gain insights into the data and create data labs for analysis and PoCs."

"Their extensive experience in data warehousing, the platform's performance, and their strong reputation in the market are the most valuable."

"The most valuable feature is the ease of uploading data from multiple sources."

"It handles large amounts of information with a linear performance increase, in relation to a HW investment."

"I like writing preformance queries for preprocessing on AWS Cloud."

"Teradata features high productivity and reliability because it has several redundancy options, so the system is always up and running."

More Teradata pros

Cons

"In a few scenarios, Sitecore DMS works slowly."

"Data synchronization to the DR site."

"Teradata is an expensive tool. Like, if you're already using Microsoft products like Windows, they'll market all their products together. And with the rise of cloud technologies, companies will adopt solutions that offer them some privileges or facilities. Similar to how SAP does it in the market, so do Microsoft and other companies. Even Oracle and other such tools are quite commonly seen compared to Teradata's competitors in everyday solutions."

"Teradata is an old data warehouse, and they're not improving in terms of new, innovative features."

"Since I was working on the very basic, legacy systems, the memory thing was always a challenge. If Teradata is moving to the cloud, the space constraint or the memory issue that my company generally faces will eventually resolve, in time. What I'd like to see in the next release of Teradata is that it becomes full-fledged on the cloud, apart from better connectivity to various systems. For example, if I have to read or include a Python script, if I write some basic codes, I should be able to read even unstructured data. I know that it's not supported even in Snowflake, but at least semi-structured data support, if that can be a little more enhanced, that would be good."

"Teradata is a bit late for the cloud."

"Their level of technical support is adequate. It could be better."

"They should add more connectors to different platforms."

"The solution’s pricing, scalability, and technical support response time could be improved."

More Teradata cons

Pricing and Cost Advice

Information not available

"Teradata used to be expensive, but they have been lowering their prices."

"The price of Teradata could be less expensive."

"Price is quite high, so if it is really possible to use other solutions (e.g. you do not have strict requirements for performance and huge data volumes), it might be better to look at alternatives from the RDBMS world."

"We are looking for a more flexible cost model for the next version that we use, whether it be cloud or on-premise."

"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"It's a very expensive product."

"The price of Teradata is on the higher side, and I think that it where they lose out on some of their business."

"In this day and age, we want to get things done quickly. So, we go to the AWS Marketplace."

More Teradata pricing and cost advice

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

26%

Computer Software Company

11%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Sitecore Digital Marketing System?

The platform’s most valuable feature is the ability to create web pages with ease.

What needs improvement with Sitecore Digital Marketing System?

Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...

What is your primary use case for Sitecore Digital Marketing System?

I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Oracle Exadata vs Teradata

Comparisons

No data available

Compared 13% of the time

SQL Server vs Teradata

Compared 9% of the time

IBM Db2 Database vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 7% of the time

Amazon Redshift vs Teradata

Compared 5% of the time

More Teradata Competitors

Product Reports

Download Sitecore Digital Marketing System product report

Marketing Management

June 2025

Sitecore Digital Marketing System report

Download Teradata product report

June 2025

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture

Overview

The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.

Sitecore

Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.

As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.

What are the most important features of Teradata?

Linear Scalability: Easily expands data processing capabilities to handle increasing data loads without performance degradation.
Advanced Analytics: Supports complex analytical operations integrating machine learning and AI for predictive insights.
SQL Compatibility: Offers a comprehensive SQL interface that supports complex queries across diverse data types.
Data Security: Implements rigorous security protocols to protect data integrity and confidentiality.

What benefits and ROI should users look for?

Improved Decision-Making: Derive actionable insights quickly for strategic business decisions.
Cost Efficiency: Optimized resource usage reduces operational costs associated with data processing.
Increased Productivity: Streamlined data operations save time, allowing teams to focus on analysis.
Enhanced Scalability: Seamless growth without significant additional investment as data volumes increase.

Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.

Sample Customers

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee

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