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Sitecore Digital Marketing System vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Marketing Management
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (15th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (4th)
 

Mindshare comparison

As of August 2025, in the Marketing Management category, the mindshare of Sitecore Digital Marketing System is 1.2%, up from 0.9% compared to the previous year. The mindshare of Teradata is 3.3%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

VK
Advanced features and personalization improve content management experience
I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…
RajeshKumar25 - PeerSpot reviewer
Harnessing advanced parallelism for top performance while embracing cloud trends
Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform’s most valuable feature is the ability to create web pages with ease."
"It has massive parallel processing ability to do large amounts of concurrent querying."
"Teradata can be deployed on-premise, on the cloud, or in a virtual machine, which means customers can move without having to create their architecture all over again."
"It is a solid database a lot of different tools to move data."
"I found all parts --loading, transformation, processing & querying work in parallel, and end-to-end-- to be valuable."
"It is quick, secure, and has less hassles because we don't have to involve our networking team, infrastructure, etc. It is very easy to deploy and make market ready."
"The data processing, clustering, and distributed computing are impressive."
"There are several features of Teradata that I like. One of the most basic is the indexes. I also like that it provides lower TCO. It also has the optimizer feature which is a good feature and isn't found in other legacy systems. Parallelism is also another feature I like in Teradata because when you are running or hosting on multiple systems, you have this shared-nothing architecture that helps. Loading and unloading in Teradata are also really helpful compared to other systems."
"Teradata can be easily used in ETL mode transformations, so there is no need for expensive and inconvenient ETL tools"
 

Cons

"In a few scenarios, Sitecore DMS works slowly."
"The increasing volumes of data demand more and more performance."
"Teradata needs to expand the kind of training that's available to customers. Teradata only offers training directly and doesn't delegate to any third-party companies. As a result, it's harder to find people trained on Teradata in our market relative to Oracle."
"I'm not sure about the unstructured data management capabilities. It could be improved."
"The only issue our company has with Teradata IntelliFlex is that it is not cost-effective because of the way the product has been designed."
"Teradata's UI could be more user-friendly."
"The reporting side wasn't very good in the past, but with the latest versions, it's getting better. Still, the friendliness of the PDC reporting and functionality needs to be improved."
"I would like more security and speed."
"Teradata is somewhat late in adopting cloud technology."
 

Pricing and Cost Advice

Information not available
"The cost is substantial, totaling around $1.2 million, solely dedicated to upgrading the hardware."
"Teradata is currently making improvements in this area."
"The initial cost may seem high, but the TCO is low."
"Teradata is a very expensive solution."
"​When looking into implementing this product, pricing is the main issue followed by technical expertise​."
"I am using the free version of Teradata."
"Price is quite high, so if it is really possible to use other solutions (e.g. you do not have strict requirements for performance and huge data volumes), it might be better to look at alternatives from the RDBMS world."
"Users have to pay a yearly licensing fee for Teradata IntelliFlex, which is very expensive."
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
26%
Computer Software Company
10%
Manufacturing Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Sitecore Digital Marketing System?
The platform’s most valuable feature is the ability to create web pages with ease.
What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

No data available
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Netflix
Find out what your peers are saying about Sitecore Digital Marketing System vs. Teradata and other solutions. Updated: July 2025.
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