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Sitecore Digital Marketing System vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Marketing Management
5th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
83
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (17th), Data Integration (15th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (4th)
 

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of Sitecore Digital Marketing System is 1.7%, up from 0.9% compared to the previous year. The mindshare of Teradata is 2.5%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Teradata2.5%
Sitecore Digital Marketing System1.7%
Other95.8%
Marketing Management
 

Featured Reviews

VK
Product Delivery Manager at a consultancy with 10,001+ employees
Advanced features and personalization improve content management experience
I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…
David Durand Velásquez - PeerSpot reviewer
Engineers at a consultancy with 11-50 employees
Delivers consistent performance and enables advanced analytics across complex data environments
Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform’s most valuable feature is the ability to create web pages with ease."
"Sitecore Digital Marketing System is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components."
"The ease of deployment is useful so clients are up and running quickly in comparison to other products."
"The most valuable feature is the ease of running queries."
"Teradata features high productivity and reliability because it has several redundancy options, so the system is always up and running."
"The data processing, clustering, and distributed computing are impressive."
"​We really enjoy the FastLoad, TPump, and MultiLoad features.​"
"A conventional and easily defined way to build a data warehouse or a layer of data marts."
"Viewpoint, the detailed query logs and performance statistics are valuable features."
"I found all parts --loading, transformation, processing & querying work in parallel, and end-to-end-- to be valuable."
 

Cons

"In a few scenarios, Sitecore DMS works slowly."
"The cost of Teradata Cloud Data Warehouse has room for improvement."
"The solution’s pricing, scalability, and technical support response time could be improved."
"I'm not sure about the unstructured data management capabilities. It could be improved."
"Teradata can improve the way it handles big data and unstructured data."
"My experience with pricing, setup cost, and licensing indicates that while it was not part of my work, I found Teradata to be somewhat costlier when considering other options."
"The only issue our company has with Teradata IntelliFlex is that it is not cost-effective because of the way the product has been designed."
"I would like more security and speed."
"I would not say it was very performance efficient, but it was definitely good."
 

Pricing and Cost Advice

Information not available
"The price of Teradata could be less expensive."
"Teradata is a very expensive solution."
"Teradata is expensive, so it's typically marketed to big customers. However, there have been some changes, and Teradata is now offering more flexible pricing models and equipment leasing. They've added pay-as-you-go and cloud models, so it's changing, but Teradata is generally known as an expensive high-end product."
"The cost of running Teradata is quite high, but you get a good return on investment."
"Teradata is not cheap, but you get what you pay for."
"The price of Teradata is on the higher side, and I think that it where they lose out on some of their business."
"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."
"It comes at a notably high cost for what it offers."
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Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
879,371 professionals have used our research since 2012.
 

Comparison Review

it_user232068 - PeerSpot reviewer
Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
23%
Manufacturing Company
8%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise13
Large Enterprise52
 

Questions from the Community

What do you like most about Sitecore Digital Marketing System?
The platform’s most valuable feature is the ability to create web pages with ease.
What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

No data available
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Netflix
Find out what your peers are saying about Sitecore Digital Marketing System vs. Teradata and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.