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Salesforce Marketing Cloud vs smartFOCUS Message Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
smartFOCUS Message Cloud
Ranking in Marketing Management
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 16.0%, down from 17.5% compared to the previous year. The mindshare of smartFOCUS Message Cloud is 0.5%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
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Top Industries

By visitors reading reviews
Educational Organization
43%
Computer Software Company
9%
Financial Services Firm
7%
Manufacturing Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
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Also Known As

ExactTarget
Message Cloud, smartFOCUS Marketing Campaign Management
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
HP, House of Fraser, Mercedes-Benz, Skullcandy, Galeries Lafayette, Rossignol, Future Electronics, American Soda, Graham & Brown
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: June 2025.
856,873 professionals have used our research since 2012.