

Teradata and RollWorks are competing in data management and marketing campaign solutions. Teradata has the upper hand in data management, while RollWorks leads in marketing campaign targeting capabilities.
Features: Teradata provides robust data analytics, comprehensive management features, and large-scale data warehousing solutions. RollWorks offers precise audience targeting, account-based marketing features, and integration with existing marketing tools.
Ease of Deployment and Customer Service: Teradata has a traditional deployment model that may require significant setup time and dedicated support channels. RollWorks allows for quicker deployment with user-friendly integration and responsive customer service, giving it an edge in ease of setup and accessibility of support.
Pricing and ROI: Teradata has higher setup costs due to its extensive infrastructure, providing significant ROI for data-heavy analytics operations. RollWorks offers a more flexible pricing model, suitable for marketing budgets, and yields significant ROI by improving campaign efficiency.
| Product | Market Share (%) |
|---|---|
| Teradata | 2.6% |
| RollWorks | 0.4% |
| Other | 97.0% |

| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 13 |
| Large Enterprise | 52 |
Reach and engage your target audience with laser focus. Thanks to our leading-edge demand-side platform (DSP) and customer data platform (CDP), you’re equipped to deliver highly personalized ads that capture attention and compel action.
Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.
Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.
What are the key features of Teradata?
What benefits and ROI do users look for?
In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.
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