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| Product | Market Share (%) |
|---|---|
| Redpoint CDP | 1.7% |
| Segment | 12.5% |
| Hightouch | 6.4% |
| Other | 79.4% |
| Product | Market Share (%) |
|---|---|
| Trillium Quality | 1.7% |
| Informatica Intelligent Data Management Cloud (IDMC) | 9.9% |
| Qlik Talend Cloud | 7.0% |
| Other | 81.4% |
The Redpoint CDP enables Marketing and CX leaders to create personalized, omnichannel experiences that enhance customer loyalty and drive revenue growth. It offers real-time data processing, built-in data quality, and customizable identity resolution for accurate, unified customer profiles. Advanced segmentation allows for easy, code-free audience creation and testing, promoting agile and creative marketing strategies that yield high ROI and reduced costs. As a composable CDP, Redpoint integrates seamlessly into any MarTech stack, AI approach, or cloud environment, enabling rapid adaptation to business changes and expansion of use cases.
Trillium Software provides data quality, data governance, data cleansing, and data profiling solutions.
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