Try our new research platform with insights from 80,000+ expert users

Best Customer Data Platforms (CDP) Solutions

Get Recommendations

What is Customer Data Platforms (CDP)?

Customer Data Platforms (CDP) are advanced systems designed to consolidate and manage customer information from multiple sources into a single comprehensive view. These platforms enhance marketing strategies and customer engagement by ensuring data accuracy and accessibility.

CDPs effectively merge data from various channels such as email, social media, and website interactions into one centralized database. This unified customer profile allows marketing teams to create more personalized and targeted campaigns, ultimately improving customer experiences and loyalty. By offering real-time data processing and integration, CDPs support better customer segmentation and analytics capabilities.

What are the critical features of a CDP?
  • Data Integration: Aggregates customer data from multiple channels into a single platform.
  • Real-Time Processing: Enables instant updating and access to customer information.
  • Customer Segmentation: Facilitates the breakdown of customers into specific groups for targeted marketing.
  • Analytics and Reporting: Provides detailed insights and metrics to measure and optimize marketing efforts.
  • Data Privacy Compliance: Ensures compliance with data protection regulations such as GDPR and CCPA.
What are the benefits and ROI of using a CDP?
  • Enhanced Personalization: Creates personalized customer experiences that drive engagement and loyalty.
  • Improved Data Accuracy: Reduces errors and inconsistencies in customer data across various channels.
  • Increased Efficiency: Streamlines data management processes, saving time and resources.
  • Better Customer Insights: Provides comprehensive insights into customer behavior and preferences.
  • Higher Marketing ROI: Optimizes marketing efforts by targeting the right audience with precision.

CDPs are widely implemented in sectors such as retail, finance, and healthcare. Retailers use CDPs to merge online and in-store data, offering a seamless shopping experience. Financial institutions leverage CDPs to gain deeper insights into customer behavior, enabling better service offerings. Healthcare providers utilize CDPs to personalize patient communications and improve care management.

Organizations adopting CDPs can leverage a comprehensive view of their customers, driving better decision-making and more effective marketing strategies. This holistic approach to customer data management helps businesses stay competitive and meet evolving customer expectations.

Buyer's Guide
Netcore Cloud vs. Segment
July 2024
Get the report
Helped 805,335 peers since 2012

Customer Data Platforms (CDP) solutions mindshare

As of September 2024, in the Customer Data Platforms (CDP) category, the mindshare of mParticle is 16.7%, up from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP)

Top Customer Data Platforms (CDP) products

Rankings through
PeerSpot #1 Ranked
#1 Ranked
Hightouch
Unlock the potential of your data with Hightouch, a solution designed to address your unique use cases and provide expert insights on Customer Data Platforms, customer data, reverse ETL, and other data-related topics. Discover how companies have leveraged Hightouch to drive growth without the need for data storage or new pipelines, offering full observability and control for data teams. With deep integrations into every facet of your stack, Hightouch ensures your warehouse remains the source of truth, empowering teams to go beyond analytics and take meaningful actions. Own your data, streamline processes with no lengthy security reviews, and focus on creating valuable insights instead of building pipelines. Hightouch is your key to efficient data management and actionable insights.
53
Total Views
22
Category Comparisons
Insider
Bring data, personalization, and cross-channel experiences together. We empower marketing and CX teams worldwide to unify data and leverage AI to deliver seamless cross-channel experiences—all from a single platform. Discover why global enterprise brands and one-third of Fortune 500 companies use Insider to engage with customers across Web, App, Email, SMS, WhatsApp, and more. Here’s an overview of the features and functionality that make Insider the #1 choice for marketers worldwide.
22
Total Views
18
Category Comparisons
Buyer's Guide
Netcore Cloud vs. Segment
July 2024
Free Report: Netcore Cloud vs. Segment
Find out what your peers are saying about Netcore Cloud vs. Segment and other solutions. Updated: July 2024.
DOWNLOAD NOW
805,335 professionals have used our research since 2012.
Segment
Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences. The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time. Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.
8.0
Rating
2
Reviews
1,635
Words/ Review
736
Total Views
9
Category Comparisons
GrowthLoop
Launch high-performing marketing campaigns on all of your customer data. Equip your marketing team with the tools to quickly and independently segment audiences based on your most trusted customer data. Enter the world of self-serve journey orchestration in a drag-and-drop UI built for marketing acceleration and accuracy. Once you've achieved campaign momentum, it's time to identify your most successful strategies faster than ever before. Keep up with your newfound pace with GrowthLoop’s suite of generative tools geared at supplementing your creative team for highly personalized content across any channel or journey.
22
Total Views
15
Category Comparisons
Zeta Marketing Platform
The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.
372
Total Views
15
Category Comparisons
Treasure Data
Treasure Data provides a comprehensive data management and analytics solution, widely recognized for its robust capabilities in customer data integration and behavior analysis. By creating unified views of customer information from disparate sources, it enables more effective marketing strategies and targeted advertising through extensive data segmentation and predictive analytics.  Key features that users find valuable include its scalability, which manages large volumes of data effortlessly, and an intuitive interface that accommodates all levels of technical expertise, facilitating easy data analysis and visualization. Additionally, its real-time analytics are crucial for making timely, informed decisions. Treasure Data has positively impacted organizations by streamlining workflows, improving resource management, and enhancing collaborative efforts, leading to significant cost savings and a strong return on investment. 
9.0
Rating
1
Review
455
Words/ Review
179
Total Views
5
Category Comparisons
report
See which vendors are best for you
Use our free recommendation engine to learn which Customer Data Platforms (CDP) solutions are best for your needs.
See recommendations
805,335 professionals have used our research since 2012.
Netcore Cloud
Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. CDP stitches all these data points together to give you unified profile of every customer you’ve ever had. Managing data is not a new thing for marketers. Capturing the right data is what matters. CDP captures customer attributes, behavioural data and transactional data and creates a meaning of all the data for effective marketing campaigns. The beauty of CDP lies in ingesting data from any format and converting it into behavioral insights. Stay updated by capturing data in real time to make more accurate decisions, again, all in real-time. With CDP you can tap micro behavioral segments to deliver a personalized cross channel experience to every customer. Higher conversion rates, increasing revenues and loyalty of a huge customer base is what you get.
2
Reviews
494
Total Views
12
Category Comparisons
Optimove
Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.
184
Total Views
11
Category Comparisons
Lytics Conductor
Focus on driving efficiency and adding value with data — not collecting, connecting, or cleaning it up.
62
Total Views
5
Category Comparisons
BlueConic
Maximize customer value across all your online channels with customer-driven online engagement. Start the journey together with your customers by listening to them and entering into meaningful dialogues. Using the right message at the right time and place will increase the online experience of your audience and result in a higher sales attribution per channel.
108
Total Views
10
Category Comparisons
RudderStack
Run a flexible, secure, end-to-end customer data platform on your warehouse with RudderStack. From real-time data activation across every tool, to advanced projects like churn prediction and personalization, RudderStack's integrated, end-to-end platform is built to deliver on every stage of your data strategy. Unlock the value of your warehouse, deprecate inflexible SaaS, and spend engineering resources on projects that deliver value - not integration and maintenance work. Transform and activate events in real-time for endless flexibility and scalability. RudderStack built the tools your data team needs to deliver the results your business depends on. RudderStack does not store your data, giving you full control and transparency in your own warehouse. Use Transformations for secure and compliant data from source to destination.
15
Total Views
7
Category Comparisons
Redpoint CDP
The Redpoint CDP enables Marketing and CX leaders to create personalized, omnichannel experiences that enhance customer loyalty and drive revenue growth. It offers real-time data processing, built-in data quality, and customizable identity resolution for accurate, unified customer profiles. Advanced segmentation allows for easy, code-free audience creation and testing, promoting agile and creative marketing strategies that yield high ROI and reduced costs. As a composable CDP, Redpoint integrates seamlessly into any MarTech stack, AI approach, or cloud environment, enabling rapid adaptation to business changes and expansion of use cases.
71
Total Views
7
Category Comparisons
Pimcore
Pimcore is an award-winning open-source software for customer experience management, product information management (PIM/MDM), digital asset management (DAM) and eCommerce.
6.0
Rating
1
Review
244
Words/ Review
368
Total Views
1
Category Comparisons
ActionIQ Platform
ActionIQ Platform is a robust customer data platform designed to enhance strategic marketing and customer engagement efforts. It allows users to integrate customer data from multiple sources effectively, creating a unified view essential for personalized targeting. The platform supports the orchestration of tailored marketing campaigns across various channels, improving reach and campaign effectiveness. One of its key strengths is in analyzing customer behavior to support data-driven decision-making, coupled with its ability to provide real-time insights that help organizations quickly adapt to changing market conditions. Valued for its strong data integration and powerful segmentation tools, ActionIQ also offers an intuitive user interface that simplifies complex data operations. Real-time analytics enable quick, informed decisions to optimize marketing strategies. Furthermore, ActionIQ significantly boosts operational efficiency, enhances team collaboration, and integrates seamlessly with existing systems, reducing manual tasks and errors, thus fostering a more productive and organized work environment.
12
Total Views
5
Category Comparisons
CustomerLabs
Our No-code Customer Data Platform makes it easy for marketers to collect first-party data across Website, CRM & other marketing tools. SMB marketing teams choose CustomerLabs CDP to collect & unify customer data from multiple sources (web, app, server) and to sync them with all the tools in their martech stack without relying on their developers.
10
Total Views
6
Category Comparisons
Dotdigital
Get to know your customers’ behaviors, intent, preferences, and more with single customer view (SCV). Say goodbye to data siloes with a centralized data hub that helps you grow. Tap into actionable insights and real-time performance metrics. Go beyond simple engagement metrics with behavioral modeling to deliver personalized experiences every time. Combine the power of automation with the benefits of a customer data platform (CDP) to create a seamless customer experience. From website to WhatsApp, make sure every moment and message is as unique as your customers.
9
Total Views
6
Category Comparisons
Zeotap CDP
Zeotap CDP is an easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It makes it easier than ever for businesses to gain commercial success with minimal effort, thanks to an intuitive interface which prioritises simple use cases that drive results in only 8 weeks.
80
Total Views
5
Category Comparisons
imagino Customer Data Platform
Revenue-first composable CDP.
9
Total Views
4
Category Comparisons
Customer.io
Unify your customer data management, create personalized messages, and design your emails in a single, intuitive interface. Experience powerful tooling for campaign development loved by marketers, developers, designers, and data analysts alike. Workspaces enable seamless management across multiple products, sites, or apps within a unified account. Admin users can designate team members with access and management privileges for each workspace. Admin-level users can control who on your team can create, edit, and view workspaces, workflows, people, messages, metrics, and more. As a data company, we understand the importance of keeping your company’s data secure. Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. Flexible integrations your developers will love. From data warehouses to analytics tools, confidently connect to the databases and applications you use to scale your business.
7
Total Views
5
Category Comparisons
Apache Unomi
Apache Unomi™ (pronounced "You know me") is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences while also offering features to respect visitor privacy rules (such as GDPR).Apache Unomi is a REST server that manages user profiles and events related to the profiles. It can be used to integrate personalization and profile management within very different systems such as CMS, CRMs, Issue Trackers, native mobile application. It was designed to be easy to integrate with external systems, promoting profile sharing and re-use in very different applications.
7
Total Views
4
Category Comparisons
Dengage
Revolutionize your marketing automation with a cutting-edge customer data platform. Versatile and scalable, it offers on-premises or cloud deployment, delivering a data-enriched, unified client perspective. Your constantly evolving needs for data storage are met by a very scalable architecture. By incorporating third-party data, you add layers of insight to client profiles and get a deeper understanding of their interests and activities. Collecting data from various touchpoints like social media, in-store behaviour, in-branch interactions, and online journeys, is crucial for creating a comprehensive consumer marketing profile. Utilize real-time data processing to execute immediate marketing actions, such as personalized offers or targeted communications, at the times when customers are most engaged.
7
Total Views
4
Category Comparisons
Ometria
Ometria is the first and only CDXP built for retailers. Get your campaigns to market faster, uncover revenue opportunities for sustainable growth, and build experiences that forge long-term customer connection. The quicker your campaigns are live, the faster they can deliver results for you. Set your CRM strategy live sooner with the same resources by putting the right data, AI-powered insights, and power into the hands of your team. Create relevant, personalized touchpoints at an individual customer level, delivered in the right place, at the right time. Scale great experiences with confidence and ease across all your channels from one place. Ometria gives CRM teams the ability and certainty to reach their growth goals, enabled by a suite of AI-powered analysis, testing, and orchestration capabilities, as well as a team of retail experts.
6
Total Views
4
Category Comparisons
Simon Data
Explore the Simon CDP that’s loved by marketers and trusted by data teams. Unify data from your cloud data warehouse and all other sources to access a single view of each customer. With the full breadth of customer data now easily accessible, you can create hyper-specific segments in a self-serve interface designed for speed and efficiency. Automate multichannel experiences in a drag and drop journey builder. Plus, launch advanced multivariate tests at any point in the customer journey.
6
Total Views
4
Category Comparisons
Mapp Marketing Cloud
Mapp Marketing Cloud makes your data understandable, accessible, and actionable by unifying all your incoming data into a single customer view. Mapp Marketing Cloud stands out as a cutting-edge customer experience platform that empowers brands to realize their marketing strategies. By integrating digital analytics and marketing automation, our platform offers the tools to harness AI-driven insights into customer behavior. This enables the delivery of highly personalized marketing initiatives and the creation of captivating experiences throughout the customer lifecycle.
6
Total Views
4
Category Comparisons
Voyado Engage
Voyado Engage is a multichannel marketing platform with endless ways to act on customer data. You get the insights you need to spot micro trends and campaign tools to create seamless customer engagement, online and offline. Combining all your customer data in one platform offers endless opportunities to create tailored experiences for every customer, putting the power of great marketing in your hands. Ready-made reports give you rich, informative data about your customer base. Reports are fully customizable, of course. You can spot trends early, act on real-time data, and better understand your customers.
6
Total Views
4
Category Comparisons
SAP Customer Data Platform
From individual consumers to multiple business accounts, customers demand relevant, personalized engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.
8
Total Views
2
Category Comparisons
Lemnisk
Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.
6
Total Views
3
Category Comparisons
mParticle
mParticle's customer data platform integrates all of your data and orchestrates it across channels, partners, and systems so you'll never miss an opportunity to impress.
144
Total Views
4
Category Comparisons
WebEngage Customer Data Platform
Integrate seamlessly with external data sources, and stitch customer data together to create a single source of truth. Get a 360° view of your customers, track customer interactions and create hyper-personalized user engagements in real-time. Give your customers the privacy they rightfully need and ensure data confidentiality with role-based access control and real-time alerts.
5
Total Views
3
Category Comparisons
Lexer
We transform disconnected data into actionable insights and provide the workflow tools to automate and optimize the customer experiences that drive sales. Transforming you and your business to customer first.
6
Total Views
2
Category Comparisons
Blueshift
Customer data activation and cross channel automation—all in one AI-powered, easy-to-use platform. Marketing resources are limited but that shouldn’t impact your results. See how modern marketers use AI-powered marketing to scale their reach and increase customer lifetime value.
6
Total Views
2
Category Comparisons
Acquia CDP
Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale. Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights. Use behavioral insights to build seamless experiences across multiple channels. A better customer data picture improves personalization, giving your marketing strategy and decisions sharper focus. Give your whole organization universal data access to empower proper analyses at individual and aggregate levels.
4
Total Views
2
Category Comparisons
Piwik PRO Customer Data Platform
Create complete customer profiles and segment your data into audiences. Activate them to provide a personalized experience and run effective campaigns across channels. Keep your clients’ data safe with a privacy-first Customer Data Platform. Connect siloed data sources into clear records that map all user traits and behaviors. No coding is required. Trigger audiences based on any conditions, including real-time customer interactions. Personalize customer experience across channels to reach the right people at the right time.
4
Total Views
2
Category Comparisons
Meiro
According to CDP Institute, Meiro is the top-performing Customer Data Platform (CDP) featuring built-in marketing tools and ETL to collect, clean, enrich & activate your customer data. Our flexible delivery model supports hosting in any cloud provider and on-premise, anywhere in the world. Meiro takes care of everything from data ingestion, cleaning, and management to personalized closed-loop marketing activation that drives ROI. CDP consolidates behavioral signals, transactional and demographic data across online and offline channels into a single customer view. With your 1st-party data in order, CDP enables analytics, customer modeling, effortless segmentation, and activation, delivering personalized customer experiences in real-time.
4
Total Views
2
Category Comparisons
RedEye
Create captivating personalised messages across multiple channels, in minutesю Build dynamic segments from customer behaviour and start delivering the best customer experience from a platform that can do it all including Email, SMS, Push, Audience Retargeting and more… We take the complexity out of your data by connecting and combining all your customer data into a unified single customer view. You’ll have the most accurate profile of your customers to drive targeted and personalised campaigns. Our easy to use drag-and-drop email builder will help you create great looking, high performing personalised emails. Using intuitive display conditions and copying content blocks, advanced personalised takes no time at all. Our campaign and workflow builder combines all channels onto one canvas. Yes, send an email and follow it up with an SMS, Web Push, App Push all from one screen. Use our Social, Search & Display retargeting, Direct Mail or Web Personalisation to target your customers anywhere.
4
Total Views
2
Category Comparisons
Antsomi CDP 365
Based in Southeast Asia, Antsomi is a AI-driven marketing technology company with the mission of transforming businesses into data-driven companies globally. We built Antsomi CDP 365, a customer data platform with marketing automation, to help you with the following: To unify your customer data - be it online or offline. To build 360-degree customer view. To deliver personalisation at scale and provide omnichannel customer experience.
4
Total Views
2
Category Comparisons
Planhat
Planhat is a Customer Data Platform that allows you to structure, manage and interact with your customer data. Planhat integrates with the applications you love to use and gives you a single view of all your customer data. You can dive into the conversations, notes, check out license data, activity data, or anything else related to that customer. All your customer data is structured in one unified view. Easy to manage and interact with, whether it is customer data, user data or portfolio data. Build customized personas using data from multiple applications. Trigger personalized communication to drive engagement. Add, edit, enrich your customer database directly from an easy-to-use interface. The real time, two-way synchronization capabilities allow the data flow between your applications. The Planhat API is easy to use. Push data by making a simple POST request.
5
Total Views
2
Category Comparisons
SALESmanago
Take advantage of our unique solutions to make your Customer Experience stand out in the digital marketplace. Easily collect and integrate Zero-, First-, and Third-Party Data from any sources. Go beyond simple transactional and behavioral data and identify high-value purchasers with Segmentation, RFM Analysis, and Predictive Analytics. Put your customer data to work in AI-driven personalized campaigns.
3
Total Views
1
Category Comparisons
FirstHive
FirstHive is a full-stack Customer Data Platform that enables consumer marketers and brands to take control of their first-party data from all sources, both online and offline, and enables highly personalized campaigns that drive conversions.
3
Total Views
1
Category Comparisons
BambooBox
With unmatched visibility into your entire funnel across tools, unlock your dark funnel and let no account be lost. Understand the exact buying stages your accounts are in. Tailor campaigns to buying stages, needs and contexts. Easily track campaigns and activites that work and double down on them. Visualize your daily, weekly or monthly impact in one screen. With a single source of truth for each customers, make SDR calls and campaigns hyper-relevant to personas, contexts and needs. BambooBox understands and matches your ICP with in-market accounts to add new prospects to your funnel.
3
Total Views
1
Category Comparisons
Freshpaint
Freshpaint is a data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack. Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant. Freshpaint replaces all unsafe tracking technologies with a BAA protected platform. Freshpaint blocks data to any non-compliant tool by default, reducing compliance risks caused by human error. Freshpaint creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy. Freshpaint’s secure server-side connections make sure tools like Google Analytics and Google Ads work the way you expect without giving them access to sensitive data.
3
Total Views
1
Category Comparisons
Amperity
Amperity is a customer data platform that unifies, manages, and analyzes customer data to deliver comprehensive profiles for personalized marketing. Its machine-learning capabilities help identify and merge customer information, enabling accurate segmentation and actionable insights while ensuring compliance. Subscription-based, it offers strong customer support for seamless integration.
77
Total Views
1
Category Comparisons
RollWorks
Reach and engage your target audience with laser focus. Thanks to our leading-edge demand-side platform (DSP) and customer data platform (CDP), you’re equipped to deliver highly personalized ads that capture attention and compel action.
21
Total Views
1
Category Comparisons
The Graph
The Graph is a customer data platform fueled by 30+ of the best third-party B2B data sources around. By analyzing account hierarchies and tens of thousands of buying signals The Graph accurately validates data, performs predictive lead to account matching, and scores your third-party data. Add your first-party data to complete the picture and then filter and segment your data using demographic, firmographic, intent scores and more. With Leadspace, your sales team will have a crystal clear view of your Total Addressable Market.
75
Total Views
Actito
Improve your customers' and prospects' experience at every stage of their journey with Actito's Activation Platform. Actito's real-time personalization and omnichannel marketing automation capabilities enable you to deliver the right message, at the right time, through the right channel. Accelerate conversion and increase revenue.
22
Total Views
Retention Science
Retention Science’s predictive ecommerce automation has helped clients increase their email engagement rates by 60 percent and their purchase rates by 45 percent. We can do the same for you. Simply provide the content and Retention Science will learn, test, and optimize your emails for each customer. Intelligent lifecycle automation means no more missed conversion opportunities. A.I. optimizes individual emails on your behalf, significantly reducing manual work. Retention Science organizes your data across all channels to segment and target your marketing.
3
Total Views
NeuroTags
World's #1 B2C CDP, specifically designed to seamlessly scale your users from thousands to hundreds of millions. Comes integrated with onboarding channels, provides I/O APIs, marketing automation rulesets and analytic dashboards. Effective consumer data management provides marketers with easy-to-use tools and functions to onboard users, to understand their behavior, to auto engage them with pre-defined rule-sets and to personalize the communication.At NeuroTags, our Customer Data Platform (CDP) collects customer data and puts it together in the form of unified customer profiles and segments customers to auto run the set of predefined engagement campaigns to increase the Customer Satisfaction Index and Customer Lifetime Value (CLV).
4
Total Views
D&B Rev.Up ABX
Discover the power of D&B Rev.Up™ ABX: a comprehensive marketing solution that empowers you to drive targeted campaigns, analyze engagement data and gain actionable insights that can improve your ROI--all in one integrated platform. Choose an End-to-End Solution or Scale Over Time by Selecting the Components that Fit Your Needs. Experience an all-in-one strategy with D&B Rev.Up ABX, or select options to seamlessly integrate into your existing solutions.
3
Total Views
Dialog Insight
Dialog Insight is a comprehensive customer engagement platform designed to optimize communication and marketing strategies through personalized interactions. It offers a suite of tools for managing campaigns, segmenting audiences, and analyzing performance, aiming to enhance customer experiences and drive business growth.
3
Total Views
Ortto
Empower your marketing team with ungated access to complete, real-time customer data and set them free to execute campaigns that achieve goals. Increase the impact of your campaigns and hit your growth goals with a marketing automation and customer data platform that gives a whole new meaning to data-driven marketing. Unify data from all the tools in your stack and instantly access event-based analytics to uncover more insights into your customers' experience. Segment customer data with intuitive filters, personalize messages, and trigger automated omnichannel journeys—without submitting a ticket or using SQL. Self-serve analytics gives you insight into the customer lifecycle, so you can spot new opportunities and optimize existing campaigns.
2
Total Views
BuyerGenomics
BuyerGenomics not only captures, cleanses, and manages all of your online and offline customer data it also provides easy to use marketing automation driven by machine learning and best-in-class analytics & insights. The result is incremental performance in ROAS, revenue and profits —autonomously.
2
Total Views
Ascent360
Increase guest engagement and return visits with the Marketing Automation Platform powered by data and built for the hospitality industry. Enrich & unify your guest data and build targeted segments based on past stays, purchase history, demographics and more. Choose from our library of proven campaigns to share high-impact personalized messages across email, SMS, ads, Facebook and Instagram. Use our out-of-the-box reporting to optimize performance of your marketing and track revenue generated by each campaign.
4
Total Views
Yespo Omnichannel CDP
Advanced omnichannel marketing solutions to boost business efficiency. Communicate with customers through the most convenient channel. Collect customer information based on browser behavior, sent messages, cart status, and CRM records. Create best personalized recommendations to build profitable long-term relationships. Send promo campaigns and triggered series with personalized recommendations in all channels. The integrity of data allows you to analyze customer behavior, divide the audience into segments, and recommend products, based on their spotted preferences. Employ up-sell to increase purchase frequency.
2
Total Views
CustomerLift
Users utilize CustomerLift for streamlining customer interactions, managing leads, and enhancing sales processes. Known for automating communication, tracking client engagement, consolidating information, and offering advanced analytics. Integration and support praised alongside real-time data insights and customizable reports. Some note the need for faster response times, intuitive design, and smoother integration.

Customer Data Platforms (CDP) experts

VikasAgarwal - PeerSpot reviewer
DEEPAK SINGH THAKUR - PeerSpot reviewer
IE
FP
Join the PeerSpot community

Related categories

Marketing Automation
Web Analytics
Data Governance
Customer Data Analysis
Data Mining
Data Warehouse

Popular comparisons

BlueConic vs. Optimove
CustomerLabs vs. Hightouch
GrowthLoop vs. Segment

Customer Data Platforms (CDP) Q&As

Read answers to top Customer Data Platforms (CDP) questions. 805,335 professionals have gotten help from our community of experts.
Aug 7, 2024
Why is Customer Data Platforms (CDP) important for companies?
Aug 7, 2024
When evaluating Customer Data Platforms (CDP), what aspect do you think is the most important to look for?

Customer Data Platforms (CDP) FAQ

What are the key features of Customer Data Platforms (CDP)?

Customer Data Platforms (CDP) solutions offer unified customer profiles by aggregating data from various sources. They enable personalized marketing through segmentation and targeted campaigns. Real-time data processing ensures timely insights and actions. CDP solutions support data privacy compliance by managing consents and preferences. They provide seamless integration with existing marketing and CRM systems, enhancing data accessibility. Advanced analytics and AI-driven insights allow for predictive modeling and customer behavior analysis. User-friendly interfaces and customizable dashboards facilitate easy data management and reporting. Automated workflows and triggers streamline customer interactions and engagement across multiple channels.

What are the benefits of Customer Data Platforms (CDP)?

Customer Data Platforms (CDP) consolidate customer data from various sources into a single unified profile. They enhance data accuracy and consistency, leading to better personalization and targeted marketing. CDPs enable real-time data processing and segmentation, improving customer engagement. They support compliance with data privacy regulations and facilitate advanced analytics by providing a comprehensive view of customer behavior. Integration capabilities with other tools streamline operations and improve decision-making processes. CDPs help automate marketing campaigns, reducing manual effort and operational inefficiencies. Enhanced customer insights lead to improved loyalty and increased revenue.

What are the most popular FAQs?

How does a Customer Data Platform improve customer experience?

A Customer Data Platform centralizes customer data from multiple sources into a single view, allowing personalized interactions. This integration improves customer experience by providing consistent and tailored engagements across channels, leading to higher satisfaction and loyalty.

What are the key features to look for in a Customer Data Platform?

Key features include data integration capabilities, real-time data processing, customer segmentation, analytics and reporting tools, and ease of integration with other marketing and sales platforms. These features ensure you can effectively gather, analyze, and act on customer data.

Can a Customer Data Platform help with compliance?

Yes, a Customer Data Platform can assist with compliance by providing robust data governance features and ensuring data accuracy and privacy. It helps in managing consent, automating data deletion requests, and maintaining a comprehensive audit trail, which is essential for regulations like GDPR and CCPA.

How do you measure the ROI of a Customer Data Platform?

Measuring ROI involves evaluating improvements in customer retention, increased sales, better targeting and segmentation, and reduced operational costs. Tracking metrics such as customer lifetime value, conversion rates, and campaign performance helps in quantifying the benefits.

What are common challenges in implementing a Customer Data Platform?

Common challenges include data integration from various sources, ensuring data quality, aligning internal stakeholders, and managing the ongoing maintenance of the platform. Adequate planning, stakeholder engagement, and choosing a user-friendly CDP can mitigate these challenges.

Best Customer Data Platforms (CDP) Solutions
Get Recommendations