Oracle Eloqua vs SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.6, while Salesforce is ranked #1 with an average rating of 8.5. Oracle holds a 5.4% mindshare in MA, compared to Salesforce’s 11.9% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

921 Views
691 Comparison Views

100% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle Eloqua, SAP Marketing Cloud, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: March 2026).

Buyer's Guide

Marketing Automation

March 2026

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Helped 885,376 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
Oracle Eloqua	5.4%
SAP Marketing Cloud	2.3%
Other	80.4%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I love that this product takes the guesswork out of marketing."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"Once you get the knowledge to use it, Eloqua is so powerful."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The initial setup was straightforward."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"Eloqua is very powerful and very customizable."

"If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results"

More Oracle Eloqua pros

"Email automation is most valuable."

"I like that Salesforce allows for the integration of different data sources."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"It has excellent lead and opportunity tracking."

"The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on."

More Salesforce Marketing Cloud pros

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

Cons

"Not suited for small companies."

"This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues"

"The solution could improve by having a more user-friendly interface."

"Reporting is very clunky and not user friendly."

"The solution could improve by having a more user-friendly interface."

"Not suited for small companies."

More Oracle Eloqua cons

"Salesforce Marketing Cloud should include more point-and-click functionality."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"The product takes too long to manage a large volume of data, it lacks that capacity."

"The pricing is a bit high."

"An additional feature needed would be better capacity for personalization."

"The encryption and decryption have room for improvement."

"The technicality of the solution can be streamlined."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"The price is expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"The solution is paid for monthly."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Healthcare Company

Marketing Services Firm

Insurance Company

Financial Services Firm

12%

Construction Company

Manufacturing Company

Healthcare Company

Outsourcing Company

14%

Healthcare Company

13%

Manufacturing Company

11%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

No data available

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...

See all answers

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to impr...

See all answers

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics...

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 33% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 20% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 1% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

IBM Watson Campaign Automation vs Salesforce Marketing Cloud

Compared 1% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 20% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 10% of the time

Aprimo vs SAP Marketing Cloud

Compared 8% of the time

SAP CRM vs SAP Marketing Cloud

Compared 7% of the time

Percolate vs SAP Marketing Cloud

Compared 6% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

March 2026

Download SAP Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

SAP Hybris Marketing Cloud

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.

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