Oracle Eloqua vs SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.3, while Salesforce is ranked #1 with an average rating of 8.5. Oracle holds a 7.7% mindshare in MA, compared to Salesforce’s 20.6% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,152 Views
1,140 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
2,488 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

576 Views
415 Comparison Views

100% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle Eloqua, Salesforce Marketing Cloud, and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Helped 868,288 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 7.7%, down from 10.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 20.6%, down from 23.6% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	20.6%
Oracle Eloqua	7.7%
SAP Marketing Cloud	4.5%
Other	67.2%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Abhijit Misra

Director at Accenture

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"Lead scoring has helped with the process of qualifying leads."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

More Oracle Eloqua pros

"The solution is user-friendly."

"It is a great solution. I like its stability, scalability, and performance."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"It is straightforward to set up."

"We have found the solution to be scalable."

"Salesforce allows for the integration of different data sources."

"It makes it easy for a business to use any module based on their preference."

More Salesforce Marketing Cloud pros

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

Cons

"The cost of the solution has room for improvement."

"The product's initial setup process could be better."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"The solution does not have a good database architecture."

"The reporting features should be improved."

More Oracle Eloqua cons

"Salesforce Marketing Cloud should include more point-and-click functionality."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The cost is always a concern for anyone using a SaaS product."

"In a future release, adding end-user personalization would be a benefit."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

More Salesforce Marketing Cloud cons

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

Pricing and Cost Advice

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"It's quite expensive."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua can be expensive compared to alternatives."

"It's normal pricing."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"This solution is priced in the medium to high price range."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The licensing cost for the solution is on a yearly basis."

"The price is expensive."

"The solution's pricing is very high and should be more flexible for smaller companies."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

12%

Healthcare Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

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What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to impr...

See all answers

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics...

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 9% of the time

Oracle CRM vs Oracle Eloqua

Compared 8% of the time

BloomReach vs Oracle Eloqua

Compared 5% of the time

More Oracle Eloqua Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 23% of the time

SAP CRM vs SAP Marketing Cloud

Compared 16% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 14% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

September 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

August 2025

Download SAP Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

SAP Hybris Marketing Cloud

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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