Oracle CRM vs Zeta Marketing Platform comparison

Oracle and Zeta Global are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.6, while Zeta Global is ranked #11. Oracle holds a 2.0% mindshare in MA, compared to Zeta Global’s 5.2% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution.

Oracle CRM

Read 40 Oracle CRM reviews

1,649 Views
181 Comparison Views

90% willing to recommend

Zeta Marketing Platform

566 Views
436 Comparison Views

Oracle CRM

Zeta Marketing Platform

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle CRM and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Helped 867,349 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (8th)

Zeta Marketing Platform

Ranking in Marketing Automation

11th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Management (12th), Predictive Analytics (19th), Customer Data Platforms (CDP) (15th)

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of Zeta Marketing Platform is 5.2%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle CRM	2.0%
Zeta Marketing Platform	5.2%
Other	92.8%

Marketing Automation

Featured Reviews

Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

10%

Computer Software Company

Educational Organization

Financial Services Firm

15%

Manufacturing Company

11%

Computer Software Company

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	2
Large Enterprise	22

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

The AI feature needs improvement. The technical support also has room for improvement.

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Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 26% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Oracle Eloqua vs Oracle CRM

Compared 6% of the time

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Salesforce Marketing Cloud vs Zeta Marketing Platform

Compared 49% of the time

Klaviyo vs Zeta Marketing Platform

Compared 24% of the time

HubSpot Marketing Hub vs Zeta Marketing Platform

Compared 14% of the time

Marketo vs Zeta Marketing Platform

Compared 12% of the time

More Zeta Marketing Platform Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2025

Download Oracle CRM product report

Buyer's Guide

Marketing Automation

August 2025

Download Zeta Marketing Platform product report

Also Known As

Market2Lead

Boomtrain

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Zeta Global

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.