Oracle CRM vs Zeta Marketing Platform comparison

Oracle and Zeta Global are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 8.0, while Zeta Global is ranked #11. Oracle holds a 2.2% mindshare in MA, compared to Zeta Global’s 2.7% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution.

Oracle CRM

Read 41 Oracle CRM reviews

2,060 Views
391 Comparison Views

90% willing to recommend

Zeta Marketing Platform

704 Views
493 Comparison Views

Oracle CRM

Zeta Marketing Platform

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Executive Summary

We performed a comparison between Oracle CRM and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: December 2025).

Buyer's Guide

Marketing Automation

December 2025

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Helped 879,899 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (6th)

Zeta Marketing Platform

Ranking in Marketing Automation

11th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Management (11th), Predictive Analytics (19th), Customer Data Platforms (CDP) (21st)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.2%, up from 1.5% compared to the previous year. The mindshare of Zeta Marketing Platform is 2.7%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle CRM	2.2%
Zeta Marketing Platform	2.7%
Other	95.1%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

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Comparisons

SAP CRM vs Oracle CRM

Compared 17% of the time

Siebel CRM vs Oracle CRM

Compared 16% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

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Salesforce Marketing Cloud vs Zeta Marketing Platform

Compared 42% of the time

HubSpot Marketing Hub vs Zeta Marketing Platform

Compared 17% of the time

Klaviyo vs Zeta Marketing Platform

Compared 15% of the time

Marketo vs Zeta Marketing Platform

Compared 12% of the time

More Zeta Marketing Platform Competitors

Product Reports

Buyer's Guide

Oracle CRM

December 2025

Download Oracle CRM product report

Buyer's Guide

Marketing Automation

December 2025

Download Zeta Marketing Platform product report

Also Known As

Market2Lead

Boomtrain

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Zeta Global

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: December 2025.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.