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Oracle ATG vs Pega CRM comparison

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3,069 views|2,352 comparisons
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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle ATG and Pega CRM based on real PeerSpot user reviews.

Find out in this report how the two eCommerce Platforms solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle ATG vs. Pega CRM report (Updated: September 2022).
633,572 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

More Oracle ATG Pros →

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal.""It also reduces the duration per call, and it ensures a first time resolution of the issue."

More Pega CRM Pros →

Cons
"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

More Oracle ATG Cons →

"The solution has room for improvement around decisional and real-time data analysis.""For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

More Pega CRM Cons →

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633,572 professionals have used our research since 2012.
Questions from the Community
Top Answer:The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.
Top Answer:There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't… more »
Top Answer:It is a typical user journey. We configure products, and our customers use our site. They choose a product, and then they place a shipment request for the product.
Top Answer:It also reduces the duration per call, and it ensures a first time resolution of the issue.
Top Answer:For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases. The performance is… more »
Top Answer:The Pega CRM use case is end-to-end. You have a customer center where people are reaching out for their self-service portal, self-service request, or some change requests in their account, or they… more »
Ranking
6th
out of 54 in eCommerce Platforms
Views
3,069
Comparisons
2,352
Reviews
1
Average Words per Review
359
Rating
7.0
Views
932
Comparisons
785
Reviews
1
Average Words per Review
727
Rating
9.0
Comparisons
Also Known As
ATG
Chordiant
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Pega
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Overview

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

  1. The Dynamo application framework (DAF)
  2. The personalization module (DPS)
  3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

  • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
  • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
  • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
  • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

  • It has both B2B and B2C offerings.
  • It enables merchants to manage and sell complex products.
  • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
  • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
  • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
  • With the solution’s data anywhere architecture, you can easily manage integrations.
  • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
  • It is simple and easy to use with a clean interface.
  • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
  • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.
Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.
Offer
Learn more about Oracle ATG
Learn more about Pega CRM
Sample Customers
Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
The State of Maine, Aegis, Aegon, AIG Japan, ING
Top Industries
VISITORS READING REVIEWS
Computer Software Company28%
Retailer13%
Comms Service Provider12%
Manufacturing Company6%
VISITORS READING REVIEWS
Computer Software Company31%
Comms Service Provider13%
Financial Services Firm13%
Energy/Utilities Company11%
Company Size
VISITORS READING REVIEWS
Small Business19%
Midsize Enterprise15%
Large Enterprise66%
VISITORS READING REVIEWS
Small Business17%
Midsize Enterprise11%
Large Enterprise72%
Buyer's Guide
eCommerce Platforms
September 2022
Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms. Updated: September 2022.
633,572 professionals have used our research since 2012.

Oracle ATG is ranked 6th in eCommerce Platforms with 1 review while Pega CRM is ranked 3rd in CRM Customer Engagement Centers with 2 reviews. Oracle ATG is rated 7.0, while Pega CRM is rated 8.6. The top reviewer of Oracle ATG writes "Good flexibility and stability, but needs some sort of native integration and a mechanism for user surveys and product reviews". On the other hand, the top reviewer of Pega CRM writes "End-to-end solution that reduces duration of call times and ensures first time resolution of issues". Oracle ATG is most compared with SAP Hybris Commerce, Oracle Commerce Cloud, Magento, Salesforce Commerce Cloud and Salesforce Sales Cloud, whereas Pega CRM is most compared with Microsoft Dynamics CRM, Genesys Cloud, TalkDesk, Siebel CRM and Pega Robotic Process Automation.

We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.