Oracle ATG vs Pega CRM comparison

The compared Oracle and Pega solutions aren't in the same category. Oracle is ranked #5 in P , with an average rating of 7.7, and holds a 2.8% mindshare in the category. Pega is ranked #6 in CCEC , with an average rating of 7.5, and holds a 5.0% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,194 Views
1,170 Comparison Views

100% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

1,597 Views
399 Comparison Views

100% willing to recommend

Oracle ATG

Pega CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle ATG and Pega CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms.

To learn more, read our detailed eCommerce Platforms Report (Updated: February 2026).

Buyer's Guide

eCommerce Platforms

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

eCommerce Platforms (5th)

Pega CRM

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th), CRM (24th)

Mindshare comparison

Oracle ATG and Pega CRM aren’t in the same category and serve different purposes. Oracle ATG is designed for eCommerce Platforms and holds a mindshare of 2.8%, down 9.5% compared to last year.
Pega CRM, on the other hand, focuses on CRM Customer Engagement Centers, holds 5.0% mindshare, down 9.4% since last year.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Oracle ATG	2.8%
Adobe Commerce	7.2%
SAP Commerce Cloud	6.1%
Other	83.9%

eCommerce Platforms

CRM Customer Engagement Centers Mindshare Distribution
Product	Mindshare (%)
Pega CRM	5.0%
Microsoft Dynamics CRM	13.0%
Salesforce Service Cloud	10.6%
Other	71.4%

CRM Customer Engagement Centers

Featured Reviews

Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Integrates with different scanners and helps to scan customer documents

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

Read full review

reviewer2388567

Senior Manager, Siebel Services, Technology Enablement at a consultancy with 10,001+ employees

Can be deployed easily but needs to offer more out-of-the-box adaptors

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any database-level modifications, and you can create a custom data model within your database, but such functionalities are not available in Pega CRM. The UI and UI level modifications that are available in Siebel CRM with JavaScript within the jQuery framework, which is basically an open UI framework built by Siebel on top of a UI layer, are available in the tool. The level of UI modifications allowed by Siebel CRM is not available in Pega CRM. The aforementioned areas can be considered for improvement in the tool. I would like to see more out-of-the-box adaptors in Pega CRM since it is an area where the tool has certain shortcomings.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"The product's deployment phase was easy."

"The case management feature is really valuable."

"The solution is very easy to use."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

More Pega CRM pros

Cons

"The only issue with the tool is that it is not cloud-based."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"They should enable the data-driven streaming feature inside it."

"The UI is lagging and needs to be improved."

"The solution has room for improvement around decisional and real-time data analysis."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The UI should be improved."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

More Pega CRM cons

Pricing and Cost Advice

"Oracle ATG is an expensive solution."

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The pricing is on the higher side."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"It is expensive."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Retailer

14%

Manufacturing Company

Comms Service Provider

Financial Services Firm

23%

Computer Software Company

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

Comparisons

Adobe Commerce vs Oracle ATG

Compared 20% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 16% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 16% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 14% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 10% of the time

More Oracle ATG Competitors

Microsoft Dynamics CRM vs Pega CRM

Compared 14% of the time

Salesforce Sales Cloud vs Pega CRM

Compared 11% of the time

Genesys Cloud CX vs Pega CRM

Compared 10% of the time

TLDCRM vs Pega CRM

Compared 9% of the time

SAP CRM vs Pega CRM

Compared 8% of the time

More Pega CRM Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

February 2026

Download Oracle ATG product report

Buyer's Guide

Pega CRM

March 2026

Download Pega CRM product report

Also Known As

ATG

Chordiant

Overview

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

The State of Maine, Aegis, Aegon, AIG Japan, ING

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