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Microsoft Power BI vs Tableau Enterprise vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Microsoft Power BI enhances efficiency, cost-effectiveness, and user satisfaction through scalability, ease of use, and robust security features.
Sentiment score
6.9
Tableau Enterprise provides rapid ROI through efficient report generation, cost savings, and streamlined operations with minimal integration challenges.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Corporate HR Financial Controller at STMicroelectronics Holding
Power BI is easy to deploy within an hour, providing robust security against data leaks.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Senior Data Consultant at a government with 11-50 employees
Tableau is saving me time, money, and resources, which I would rate as ten.
Founder at Mindclick Consulting
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
Associate Data Analyst at Monocept
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Pricing Analyst at Transcend
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
Zoho Analyst BI Consultant at The Digital Monkeys
 

Customer Service

Sentiment score
6.6
Microsoft Power BI's support is praised for resources and community but needs improvement in response time for complex queries.
Sentiment score
6.1
Tableau Enterprise support is praised for expertise and responsiveness, with premium options and community resources highly rated by users.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
Corporate HR Financial Controller at STMicroelectronics Holding
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
Executive Director, Decision Support at Community Health Network
The support is good because there is also a community available.
Business Development Director at a tech consulting company with 201-500 employees
They provide quick email and phone responses and have Thai-speaking personnel.
Senior Data Consultant at a government with 11-50 employees
There should be consistent standards for all users.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The technical support for Tableau is quite good.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The support team doesn't have full awareness of the system capabilities.
Senior people and systems analyst at B_labs & Mylo
Zoho support provides assistance through live chat to guide us.
Senior Zoho Developer at a cloud solution provider with self employed
If you need help with any issue you face, you can directly call them.
Senior Software Engineer at Transasia Bio-Medicals Ltd.
 

Scalability Issues

Sentiment score
6.9
Microsoft Power BI offers scalable solutions for various enterprises, excelling in integration yet facing challenges with large data volumes.
Sentiment score
6.7
Tableau Enterprise offers strong scalability and improved performance with recent updates, despite potential cost and complexity challenges.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
Executive Director, Decision Support at Community Health Network
As more data is processed, performance issues may arise.
Product Owner at ABN AMRO Bank N.V.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
Senior Data Consultant at a government with 11-50 employees
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Practice Head BI at Nous Infosystems
Tableau is easy to scale.
Content Specialist at PeerSpot
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
Pricing Analyst at Transcend
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Lead Software Engineer at Nexo Solutions Ltd
Zoho Analytics is scalable.
Data Analyst at Mobolution
 

Stability Issues

Sentiment score
7.4
Microsoft Power BI is stable and reliable, but may face slowdowns and issues with large datasets and updates.
Sentiment score
7.3
Tableau Enterprise is stable and reliable, with minor challenges tied to dataset size, server, or network factors.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
We typically do not have problems with end-user tools like Excel and Power BI.
Executive Director, Decision Support at Community Health Network
It is very stable for small data, but with big data, there are performance challenges.
Business Development Director at a tech consulting company with 201-500 employees
The application hangs after continuous use due to the buildup of cache.
Content Specialist at PeerSpot
I rate the stability a five or six because Tableau updates very often with new versions or patches.
Senior Data Consultant at a government with 11-50 employees
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
Data Analyst at Mobolution
The stability and reliability of Zoho Analytics have been good over time.
Lead Software Engineer at Nexo Solutions Ltd
The stability and reliability of the product is crucial for optimal performance.
Software Developer at Cloud Lion
 

Room For Improvement

Microsoft Power BI needs better integration, flexible pricing, enhanced features, improved data handling, and seamless compatibility with various platforms.
Tableau Enterprise struggles with performance, integration, and features, with users seeking better analytics, data management, and cost efficiency.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
Access was more logical in how it distinguished between data and its formatting.
Corporate HR Financial Controller at STMicroelectronics Holding
Microsoft updates Power BI monthly based on user community feedback.
Executive Director, Decision Support at Community Health Network
We cannot send the entire Excel file reports via email within Tableau.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The product owner should enhance its benefits or clarify its role.
Senior Data Consultant at a government with 11-50 employees
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Lead Software Engineer at Nexo Solutions Ltd
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Data Analyst at Mobolution
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Senior Zoho Developer at a cloud solution provider with self employed
 

Setup Cost

Microsoft Power BI is competitively priced, offering flexible licensing with free to premium options, viewed favorably against competitors.
Tableau Enterprise is pricier but valued for functionality, offering flexible licensing and discounts for larger purchases.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
I found the setup cost to be expensive
Responsable du département Projets et Applications at CHD Vendée
Power BI isn't very cheap, however, it is economical compared to other solutions available.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
The pricing for Microsoft Power BI is low, which is a good selling point.
Business Development Director at a tech consulting company with 201-500 employees
Power BI as a much cheaper alternative.
Practice Head BI at Nous Infosystems
A license for 150 users costs around $17,000 USD per year.
Content Specialist at PeerSpot
Looker is known to be quite expensive.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
Data Analyst at Mobolution
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
Senior Product Analyst at Bureau
 

Valuable Features

Microsoft Power BI provides seamless integration, intuitive visualizations, and real-time processing, ideal for organizations' efficient data analysis needs.
Tableau Enterprise simplifies data visualization and integration, enhancing decision-making and collaboration with secure, intuitive tools for organizations.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Corporate HR Financial Controller at STMicroelectronics Holding
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
Product Owner at ABN AMRO Bank N.V.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
Senior Technical Service Engineer Expert at Fujitsu
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Senior Data Consultant at a government with 11-50 employees
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
solution architect at a energy/utilities company with 10,001+ employees
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
Practice Head BI at Nous Infosystems
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
Data Analyst at Mobolution
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Associate Data Analyst at Monocept
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
Business Analyst at a tech consulting company with 51-200 employees
 

Mindshare comparison

As of February 2026, in the Reporting category, the mindshare of Microsoft Power BI is 17.3%, down from 26.9% compared to the previous year. The mindshare of Tableau Enterprise is 15.6%, down from 22.9% compared to the previous year. The mindshare of Zoho Analytics is 1.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI17.3%
Tableau Enterprise15.6%
Zoho Analytics1.7%
Other65.4%
Reporting
 

Featured Reviews

LV
HR Manager at PPB
Use advanced data preparation features in analytics projects
Microsoft Power BI can be quite slow when working with data sources that aren't from a data warehouse or a more robust source or data artifact. When working with exports, which we do frequently, the load takes considerable time. This occurs with any BI tool, and it's related to our working methods due to limitations within the area. In HR, we typically use exports because we have numerous data sources. Ideally, Microsoft Power BI would have a no-code or low-code solution for the data sources to be built by the actual developers or development team. This would eliminate the need to work directly with exports. We would have a middle ground to create a warehouse without all the infrastructure, as building a warehouse within an organization can require substantial resources, both in time and personnel.
Uzair Faruqi - PeerSpot reviewer
Head Of Analytics at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Government
9%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
University
7%
Marketing Services Firm
11%
Computer Software Company
11%
Comms Service Provider
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise57
Large Enterprise165
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insi...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho P...
 

Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

 

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting. Updated: January 2026.
881,733 professionals have used our research since 2012.