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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2025, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 31.2%, down from 39.6% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, up from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Market Share Distribution
ProductMarket Share (%)
Microsoft Azure DevOps31.2%
UrbanCode Deploy4.6%
Other64.2%
Release Automation
 

Featured Reviews

Ivan Angelov - PeerSpot reviewer
Facilitates agile transformation with potential for enhanced intuitiveness
What I liked about the solution is that it offers numerous features that are not available by default unless you are agile. Transitioning from the traditional Waterfall model to an agile methodology was challenging for us. Until 2020, our team predominantly worked with the Waterfall approach, using local tools like ServiceNow. We had a few team members who were familiar with Agile ISO, but none had experience with Azure. Therefore, we pursued Azure certification at the AZ-900 level. Our company organized a training session with a certified Azure expert, which was extremely beneficial for adopting best practices during the initial three months. This preparation helped us get accustomed to the new tool, as transitioning to a new system invariably requires time. Managing a pipeline of deliverables became significantly easier with this solution. We utilized it for stories and integrated change management with Azure DevOps. Eventually, everything related to the environment was organized there, enabling us to follow up and track progress with our technical engineers on an hourly, daily, or weekly basis. Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap.
CT
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The simplicity is very good and the customer experience is also great."
"It is possible to add third-party extensions to increase the usability of the product."
"Microsoft Azure DevOps provides tools for tracking tasks and requirements, allowing the team to log in, see their assigned tasks, and mark them as finished while offering integrated graphics to monitor project progress."
"The reviewing and everything is very good in Azure DevOps."
"The extensibility of the work item forms and customizations as well as the backend API to query the data, et cetera, and manipulate the data programmatically are all very valuable aspects of the product."
"The product is easy to use and very stable."
"In Microsoft Azure DevOps, you have a one shop to get everything."
"We use all the DevOps features and services, like reports, Boards, Pipelines, Artifactory, etc. The interface is interactive and intuitive. The platform visuals and workflow are straightforward in Azure DevOps."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"The stability is good. I haven't experienced any issues."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"The solution handles complex deployments very efficiently."
 

Cons

"The communication could work better, especially for the development team."
"Its setup is quite complex."
"I would like to see a bit more project tracking."
"The ability to integrate Microsoft Azure DevOps with other platforms and Microsoft products can be improved."
"Some of the queries, the way they're built, need to be looked at. We need better query tools."
"We are facing a lot of issues in the development of containerized solutions. We are facing a lot of challenges in this area. They could make the process simpler."
"I would like to see better interoperability with the agile scaling frameworks."
"We are currently in the process of moving all of our on-prem to the cloud platform. We are trying to make that move and host the majority of our DevOps services in the cloud because the cloud is where most of the things are going nowadays. However, the process of this transfer is not straightforward, and it could be a lot easier. Microsoft hasn't provided the maturity for migration tools. It could be a lot easier in that respect. I want to see them continue to advance the API capabilities. They could add some more robust functionality to the administrative layer within ADO services. There are a lot of configuration elements that you need to take care of at the organization level and the project configuration level from an administrative capacity. When you're dealing with process templates and things of that nature, you have to do them all manually. Being able to automate some of that using scripts or API functionality would be really nice."
"The interface allows access in a number of ways but that can be confusing."
"I would like to see more reporting for container architecture."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
 

Pricing and Cost Advice

"The solution's deployment and licensing costs are very cheap compared to those of its competitors."
"Microsoft Azure DevOps is an expensive solution."
"There are additional costs for some functionality, such as increased scalability."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"Its pricing is reasonable for the number of features that you get and the functionality that you can utilize for the agile delivery, which is what we are using it for. I found it extremely cost-effective."
"The main agile features are very expensive."
"We pay a monthly license for Microsoft Azure DevOps."
"The licensing costs are reasonable."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"Considering COVID-19, the price is too high."
"The cost of the solution is high but it offers great ROI."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Financial Services Firm
41%
Insurance Company
13%
Computer Software Company
5%
Retailer
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise26
Large Enterprise69
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
Ask a question
Earn 20 points
 

Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: November 2025.
872,922 professionals have used our research since 2012.