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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
6th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 33.0%, down from 40.5% compared to the previous year. The mindshare of UrbanCode Deploy is 6.0%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation
 

Featured Reviews

Ivan Angelov - PeerSpot reviewer
Facilitates agile transformation with potential for enhanced intuitiveness
What I liked about the solution is that it offers numerous features that are not available by default unless you are agile. Transitioning from the traditional Waterfall model to an agile methodology was challenging for us. Until 2020, our team predominantly worked with the Waterfall approach, using local tools like ServiceNow. We had a few team members who were familiar with Agile ISO, but none had experience with Azure. Therefore, we pursued Azure certification at the AZ-900 level. Our company organized a training session with a certified Azure expert, which was extremely beneficial for adopting best practices during the initial three months. This preparation helped us get accustomed to the new tool, as transitioning to a new system invariably requires time. Managing a pipeline of deliverables became significantly easier with this solution. We utilized it for stories and integrated change management with Azure DevOps. Eventually, everything related to the environment was organized there, enabling us to follow up and track progress with our technical engineers on an hourly, daily, or weekly basis. Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap.
CT
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Some of the valuable features are the interface and the workflows are easy to learn and to manage."
"DevOps is easy to use because we can arrange each task in a project and follow up with the testing, development, and business teams. We manage everything through this."
"All features are good. Pipelines feature is great, and Boards and Artifacts features are also really good. It is really good at what it does. It is very comprehensive, and it has some really great aspects to it. It is very easy. It is probably one of the easiest to use DevOps tools in the industry, and it is well integrated."
"It's graphical representation and tools are easy to use."
"The most valuable aspect of Azure DevOps for me is its robust version control functionality, which is critical for our workflow."
"It's very user-friendly, and the documentation is good. The most valuable feature is backlog item creation, where we pick features and other things. The burndown chart created for projects to be maintained by the development teams is also useful."
"We use all the DevOps features and services, like reports, Boards, Pipelines, Artifactory, etc. The interface is interactive and intuitive. The platform visuals and workflow are straightforward in Azure DevOps."
"The most valuable feature of the solution is task management."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"The solution handles complex deployments very efficiently."
"The stability is good. I haven't experienced any issues."
 

Cons

"I would like to see better interoperability with the agile scaling frameworks."
"The solution could be made faster because it can be a little unnerving to browse through too many pages and press too many buttons."
"Being more technology-agnostic through ease of integration would be beneficial."
"Requirements management is an area that can be improved."
"They could provide clearer guidance on deployment practices for the product."
"The ability to extend work items was more flexible than it is now. Talking version control, one of our customers had some issues because they found it very difficult to manage more than 1000 repositories for one team project."
"As for room for improvement, more features need to be added to the classic pipeline. The build and release pipelines are present, but there has not been much improvement there."
"There is room for improvement on the UI side, especially with merge requests. If we compare Azure DevOps to GitLab when it comes to branches and PRs (pull requests), GitLab has a better interface."
"The interface allows access in a number of ways but that can be confusing."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
"I would like to see more reporting for container architecture."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
 

Pricing and Cost Advice

"This product could maybe be cheaper. My organization handled licensing, so I'm not aware of which subscription they have."
"When compared to other vendors, it is cheaper."
"The price is cheaper than Jira and some of the other competing tools."
"It's a good tool, quite rich, it has a lot of features, and quite a lot of analytical capabilities which are built on top of it so that you can see how your projects are going and all that stuff. It's a good tool."
"The reason that customers are going to the cloud is that it provides the ability to reduce the license cost. For example, when purchasing Office 365 it is bundled with Word, Excel, PowerPoint, Access, and many other applications. In the past, purchasing a license was approximately $600. Today it's only $35 or $45 per customer, per client, or per user, plus the storage. It's less expensive for companies today, to use something, such as Microsoft Azure DevOps, and provide the software to all the employees needing a license. It's better to go with the cloud than just to buy the licenses by themselves."
"I find that the pricing is good, and it is competitive with the other vendors in the market."
"The pricing of Azure DevOps falls within the average range and it is fixed."
"It is a subscription model and I only pay for what I use."
"Considering COVID-19, the price is too high."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
11%
Government
9%
Financial Services Firm
43%
Insurance Company
12%
Computer Software Company
7%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: July 2025.
865,649 professionals have used our research since 2012.