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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 22.5%, down from 30.9% compared to the previous year. The mindshare of UrbanCode Deploy is 5.0%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps22.5%
UrbanCode Deploy5.0%
Other72.5%
Release Automation
 

Featured Reviews

Anil Tiwari - PeerSpot reviewer
Ai Solutions & Digital Transformation Lead at UnifyCloud
Task management has become transparent and reporting now tracks team productivity in detail
I reduced my rating from a perfect score because of one concern. Microsoft Azure DevOps is very easy to use. If any person is new to the platform while creating user stories or repositories, it is a very efficient way for people to work. The platform does not require in-depth training. If someone provides a one to two hour description, people with some technical knowledge would understand it greatly. The platform is interesting for both fully technical and non-technical persons. People can use it easily and it is understandable. Anyone can create a user story or Microsoft Azure Board, generate reports using SQL queries while adding conditions, or monitor tasks. Any person with admin rights can see graphs showing which resources have spent how many hours on a daily, weekly, or monthly basis. Based on that information, we can measure resource performance, which would be really helpful for management or HR departments when increasing employee salaries, offering appreciation, or providing bonus activities in an organization. Regarding governance and security within Microsoft Azure DevOps, there is strong security because Microsoft provides a secure and productive environment that follows all compliances. Everyone can trust Microsoft because it is a reputable brand in the market. People can rely on and trust any Microsoft product. I am not talking about Microsoft Azure DevOps only, but also CRM, Windows, security, and Entra ID. With any Microsoft product, there is no need to worry about security or compliance concerns. From a security and governance point of view, Microsoft Azure DevOps provides very strong capabilities.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The integration of the whole cycle is the main strength of the tool. If I want to control the cycle with other tools on the market, I would have to use several tools. However, this is not the case with Azure DevOps or TFS."
"The most valuable aspect of Azure DevOps for me is its robust version control functionality, which is critical for our workflow."
"Provides agile management of projects."
"The most valuable feature of Microsoft Azure DevOps is its capacity to cover all the phases of a developer team."
"It becomes a single source of truth for whatever operation is implemented within it."
"The automated bill feature is most valuable. As with most software developers, I can build code on my machine, but if one of my coworkers can't build the same code on theirs, there are always issues in trying to track it down. The automated bill process makes it a lot easier to track down where the issues are and find out what bugs aren't being included for whatever reason."
"Azure DevOps is highly valued for being an all-in-one solution."
"This is an all-in-one, one-stop shop, nothing comes close."
"Coming from where we were and getting to where we are was just never could have been done without uDeploy and it's just incredibly powerful for us."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
"ROI is difficult to explain but it's provided huge savings."
"Urbancode Deploy allowed our group to go from managing deployment of two enterprise applications to fifteen, over the course of 18 months, with no increase in staffing or increase in system downtime."
"The solution is a great tool for hands-on deployment that is straightforward."
"This product is excellent for deploying components and running processes related to deployments."
"It reduced more than 70% of our manual effort when it automated deployment of both UNIX and Windows-based applications using UrbanCode Deploy."
"Customer Service: Perfect. IBM has one of the best customer services."
 

Cons

"The initial setup of this solution was complex. Every part of the implementation was difficult."
"However, the process of this transfer is not straightforward, and it could be a lot easier. Microsoft hasn't provided the maturity for migration tools."
"The interface is very bad."
"We are currently in the process of moving all of our on-prem to the cloud platform. We are trying to make that move and host the majority of our DevOps services in the cloud because the cloud is where most of the things are going nowadays. However, the process of this transfer is not straightforward, and it could be a lot easier. Microsoft hasn't provided the maturity for migration tools. It could be a lot easier in that respect. I want to see them continue to advance the API capabilities. They could add some more robust functionality to the administrative layer within ADO services. There are a lot of configuration elements that you need to take care of at the organization level and the project configuration level from an administrative capacity. When you're dealing with process templates and things of that nature, you have to do them all manually. Being able to automate some of that using scripts or API functionality would be really nice."
"One issue noted is that when working on multiple epics, the board or sprint displays tasks only for selected individual projects, so there is no combined dashboard to view all tasks at once."
"DevOps is simple to use, but it is severely limited in terms of project management."
"I have not come across information for integrating this solution with others, such as ServiceNow."
"There are some areas that need improvement such as tracking."
"I would like to see more reporting for container architecture."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"Upgrading an existing Urbancode Deploy server is unfortunately quite tricky, as many of the migration scripts for the database need patching and fixes based on the specific customer install."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"Technical support is bad."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
 

Pricing and Cost Advice

"I don't know what we pay, but I do know what I've seen online. If we switched to JIRA, we will basically have to double our costs because we still have to pay for the DevOps licensing. We're probably spending $100 a month on it. It has only standard licensing fees."
"There is a license for this solution."
"It has an annual subscription. It can be cheaper for partners. Many open-source products are available in the market, and it would be great if they can be a little bit more competitive in terms of pricing. A lot of startups are looking for an open-source, free, or cheap solution. If they can accommodate such requirements, it will be good for the product in the long run."
"The price of this solution is fair."
"The main agile features are very expensive."
"The pricing of Azure DevOps falls within the average range and it is fixed."
"The licensing costs are reasonable."
"The price is reasonable for the solution."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
24%
Construction Company
12%
Outsourcing Company
10%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.