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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 30.8%, down from 40.6% compared to the previous year. The mindshare of UrbanCode Deploy is 5.2%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Market Share Distribution
ProductMarket Share (%)
Microsoft Azure DevOps30.8%
UrbanCode Deploy5.2%
Other64.0%
Release Automation
 

Featured Reviews

Ivan Angelov - PeerSpot reviewer
Facilitates agile transformation with potential for enhanced intuitiveness
What I liked about the solution is that it offers numerous features that are not available by default unless you are agile. Transitioning from the traditional Waterfall model to an agile methodology was challenging for us. Until 2020, our team predominantly worked with the Waterfall approach, using local tools like ServiceNow. We had a few team members who were familiar with Agile ISO, but none had experience with Azure. Therefore, we pursued Azure certification at the AZ-900 level. Our company organized a training session with a certified Azure expert, which was extremely beneficial for adopting best practices during the initial three months. This preparation helped us get accustomed to the new tool, as transitioning to a new system invariably requires time. Managing a pipeline of deliverables became significantly easier with this solution. We utilized it for stories and integrated change management with Azure DevOps. Eventually, everything related to the environment was organized there, enabling us to follow up and track progress with our technical engineers on an hourly, daily, or weekly basis. Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap.
CT
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a pretty problem-free solution."
"The product is easy to use and very stable."
"Before using this solution, we had to deploy our applications, from pre-production to production, manually."
"They have been lately adding features to the services on a regular basis. Every two weeks, they are adding functionality to Azure DevOps Services to match it with what Azure DevOps Server or on-prem would offer. So, we continue to get more robust functionality. My favorite right now is that they are starting to open up the API availability within Azure DevOps Services. Another thing that I like about Azure DevOps is that you can use it with any of the products that are on the market. You can integrate it with Jenkins and other open-source products to complete that fully functional CI, CD, CT, CM, and CS pipeline. It continues to enhance."
"The tool's most efficient feature is the integration of its services in one place. It is an easy-to-use product that improves productivity. Microsoft Azure DevOps is also user-friendly. Its documentation is clear and can be found on Google."
"It is good for monitoring purposes. We are using the build pipelines of Microsoft Azure. They are also valuable."
"Provides agile management of projects."
"The most valuable feature in automating our build and release processes with Azure DevOps is the scheduling capability."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"The stability is good. I haven't experienced any issues."
"The solution handles complex deployments very efficiently."
 

Cons

"Not all companies use the same methodology which could limit the use of this solution."
"Right now, they tend to have a limit of 1,000 tasks per sprint, and some of their web-based boards, such as the Kanban boards, no longer display tasks. Once you hit over a certain number of task limits, you need to increase those limits."
"The price could be lowered. It would be nice if it was cheaper."
"We are facing some problems because the capacity can only be measured within a project. It cannot be measured across multiple projects. So, the reporting needs to be enhanced, and there should be more graphs to be able to easily give the upper management insights about all the employees from different departments. It will be helpful for employee management. Currently, the managers over here are using Power BI for insights because the functionality of Azure DevOps Boards is not enough. So, we have to export the data into another visualization tool and get the results."
"The administrative capabilities of the tool need a huge improvement. Its Wiki and reporting also need a lot of improvement. Their support can also be better."
"Azure DevOps is set up more for development and less for testing. If it is set up correctly, everyone can use it better, but it was set up from a development point of view, which means it is lacking in what I need from a testing perspective. Just like any other tool, it depends on how it is configured. I am not happy with the way it is set up. It is configured more from a development side, and it doesn't necessarily cater to all the other areas that probably need to use it, such as testing data, etc."
"Something that could be improved is the initial setup with the integration of ReadyAPI."
"One area of Microsoft Azure DevOps that has room for improvement is business service level metrics and visibility, which we were trying to achieve but couldn't."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
"The interface allows access in a number of ways but that can be confusing."
"I would like to see more reporting for container architecture."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
 

Pricing and Cost Advice

"I don't have a problem with the pricing."
"There are other solutions available that are open source and free, such as GitLab."
"The costs are moderate and justify the value provided."
"For Microsoft, it can get expensive when you need heavy-duty machines."
"The pricing of Azure DevOps falls within the average range and it is fixed."
"When compared to other vendors, it is cheaper."
"The pricing is very competitive because of the whole development cycle by Azure DevOps. You don't have to buy and integrate several different tools."
"It is the least expensive product in this class."
"Considering COVID-19, the price is too high."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
11%
Government
9%
Financial Services Firm
41%
Insurance Company
13%
Computer Software Company
6%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise26
Large Enterprise69
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
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Earn 20 points
 

Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.