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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
133
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
6th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 32.3%, down from 40.4% compared to the previous year. The mindshare of UrbanCode Deploy is 6.3%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation
 

Featured Reviews

Ivan Angelov - PeerSpot reviewer
Facilitates agile transformation with potential for enhanced intuitiveness
What I liked about the solution is that it offers numerous features that are not available by default unless you are agile. Transitioning from the traditional Waterfall model to an agile methodology was challenging for us. Until 2020, our team predominantly worked with the Waterfall approach, using local tools like ServiceNow. We had a few team members who were familiar with Agile ISO, but none had experience with Azure. Therefore, we pursued Azure certification at the AZ-900 level. Our company organized a training session with a certified Azure expert, which was extremely beneficial for adopting best practices during the initial three months. This preparation helped us get accustomed to the new tool, as transitioning to a new system invariably requires time. Managing a pipeline of deliverables became significantly easier with this solution. We utilized it for stories and integrated change management with Azure DevOps. Eventually, everything related to the environment was organized there, enabling us to follow up and track progress with our technical engineers on an hourly, daily, or weekly basis. Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap.
CT
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are great automation tools."
"It is stable. I like Azure a lot. All our guys are Microsoft certified."
"Azure is an advantage when working with other Microsoft solutions."
"The most valuable features of this solution are the CI/CD pipeline, and the testing automation."
"Technical support has been excellent. On that side, Microsoft is very good. The customer support of Microsoft has really improved this past year. On the cloud side also we are very satisfied because it offers very good support."
"Azure DevOps' collaborative features are good, and it integrates well with other tools in the software development process, like quality testing, documentation, and agile development."
"Azure enables us to create a staging environment through to a production environment in an easier way and then get the code and run that."
"The most valuable feature is automation with version control."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"The stability is good. I haven't experienced any issues."
"The solution handles complex deployments very efficiently."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
 

Cons

"While reporting in Azure DevOps is a robust capability, there's always room for enhancement, particularly in providing more granular reports."
"It should be easier to manage Licenses especially because it's in the cloud."
"The tool has a logical link between epic feature, user story, and task, but when you try to generate a report to show the delivery progress against a feature, it is not easy. To see the percentage completion for a feature or progress of any delivery, it is not easy to draw a report."
"As for improvement, the first one is pricing. For us, luckily because we are partners, it's free. Microsoft gold partners do not have to pay, but if you're not a partner, the product is very expensive."
"I would like to see better integration and collaboration between tools."
"With Microsoft, I would prefer to have more test plans. It's very difficult to find individual test plan module training."
"It would be very useful if it had better integration with Microsoft Word because we would like to be able to define the priority requirement document and add it to different stages of the backlog."
"The test management section needs to be improved."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"I would like to see more reporting for container architecture."
"The interface allows access in a number of ways but that can be confusing."
 

Pricing and Cost Advice

"There are other solutions available that are open source and free, such as GitLab."
"The licensing structure is good."
"We pay a monthly license for Microsoft Azure DevOps."
"There is a license for this solution."
"This product could maybe be cheaper. My organization handled licensing, so I'm not aware of which subscription they have."
"The cost is quite affordable."
"I don't have a problem with the pricing."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
12%
Government
9%
Financial Services Firm
38%
Educational Organization
17%
Insurance Company
10%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: July 2025.
862,077 professionals have used our research since 2012.