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MashZone NextGen Business Analytics vs Splunk Enterprise Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MashZone NextGen Business A...
Ranking in Data Visualization
40th
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Splunk Enterprise Platform
Ranking in Data Visualization
4th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
34
Ranking in other categories
IT Alerting and Incident Management (5th)
 

Mindshare comparison

As of October 2025, in the Data Visualization category, the mindshare of MashZone NextGen Business Analytics is 0.5%, up from 0.2% compared to the previous year. The mindshare of Splunk Enterprise Platform is 1.6%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Splunk Enterprise Platform1.6%
MashZone NextGen Business Analytics0.5%
Other97.9%
Data Visualization
 

Featured Reviews

Suresh Nagendran - PeerSpot reviewer
Real-time data with a user-friendly interface
The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use MashZone could be faster and provide more support for IoT platforms. I've been using MashZone NextGen Business Analytics for three years. This solution is stable. I believe…
Mohammed Hassan - PeerSpot reviewer
Real-time data analysis benefits but automation in role creation needs improvement
Splunk Enterprise Platform is a good tool to have, but it is expensive. The features that have proven most effective for real-time data analysis include parts of the platform and its automation capabilities. However, I want them to enhance their automation to cover every aspect, particularly the automation of roles creation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use."
"The technical support from Germany is very good."
"This solution is made to be easy-to-use. If you can use Excel, you can use MashZone."
"Mashzone is the best product on the market for process analysis."
"The best thing about Splunk is you can collect all the data you want, and you can play with the data and do what you want."
"What I find the most valuable about the platform is its DB Connect and its versatility in general. I also like its adaptability to any use case when it comes to collecting and analyzing data."
"The most valuable feature I've found in the Splunk Enterprise Platform is its log readability and filtering capabilities. The filters on the left side are particularly useful, allowing me to quickly narrow down the data to what's relevant for any application or server service. The interesting fields feature helps me get the values I need most of the time."
"I found the incident notification to be very helpful."
"It is a scalable solution."
"The most valuable feature of Splunk for data analysis is its ability to search using SPL and SQL."
"Splunk Enterprise Platform has a vast and versatile powerful search engine with which I can handle all queries, and creating use cases and the search and dashboard is the main selling point, allowing me to visualize live dashboards."
"The most valuable feature of the solution is the analytics part."
 

Cons

"MashZone is not very good to use with big data, statistical analysis, or financial analysis. This is not what it is built to do."
"MashZone could be faster and provide more support for IoT platforms."
"The cost is the most significant area for improvement in Splunk Enterprise Platform, as it is quite expensive, causing many clients to differ due to this reason."
"The Splunk Enterprise Platform has room for improvement, particularly in automating the permissions process during app promotions. Currently, permissions are manually set when different teams request an application move to production, which is time-consuming. Automating this process would streamline operations by automatically assigning the appropriate permissions and roles to specific services or teams, reducing the need to review each request ticket manually."
"While Splunk Enterprise Platform is a good product, it is expensive. Additionally, it is complex for inexperienced cybersecurity engineers and requires experienced personnel to handle it effectively."
"The product doesn’t have prebuilt dashboards."
"The cost is the most significant area for improvement in Splunk Enterprise Platform, as it is quite expensive, causing many clients to differ due to this reason."
"Splunk Enterprise Platform could improve in the area of basic log readability. When performing basic searches without advanced filters, the logs often contain timestamps and various unknown codes or other elements that can be confusing. Removing or simplifying these parts would make it easier for users who are not developers or do not have a development background to understand and find relevant information easily."
"There is room for improvement in introducing more AI capabilities onto Splunk Enterprise Platform."
"The tool lacked in providing a shareable format. I had to use pivot tables and manually parse and edit the data to create a visualization-friendly format. It was helpful when we had an issue. What would make it stronger is if it were more proactive. For example, if it highlighted major incidents and their impact on users without digging through notifications, that would be better. Typically, the first question we get is, "Oh, we had an incident. How bad was it? How many customers were impacted?" So having that information pop up from the notification would be helpful."
 

Pricing and Cost Advice

Information not available
"The solution's pricing increases with the amount of data used. This pricing model is acceptable because it aligns with the security features provided. It ensures that the price reflects the level of security and the amount of data we're managing."
"The tool is expensive."
"If you exceed your licensed limit, the product will issue a warning, typically a five-license warning. Additionally, they send daily email notifications informing you about the breach. This prompts you to consider options such as minimizing logs or acquiring additional licensing to address the issue."
"I have heard from my managers that Splunk Enterprise Platform is an expensive solution."
"Splunk Enterprise Platform is an expensive solution."
"The solution is expensive, so I rate its pricing a four out of ten."
"The solution’s pricing is moderate."
"There are yearly payments to be made towards the licensing costs attached to the solution."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Hospitality Company
12%
Insurance Company
12%
Healthcare Company
12%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise23
 

Questions from the Community

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What do you like most about Splunk Enterprise Platform?
The most valuable features of the solution are the load balancing technique, the forwarding technique, and SSL certification.
What needs improvement with Splunk Enterprise Platform?
The cost is the most significant area for improvement in Splunk Enterprise Platform, as it is quite expensive, causing many clients to differ due to this reason. Otherwise, I don't see that Splunk ...
What is your primary use case for Splunk Enterprise Platform?
I have implemented the complete Splunk Enterprise Platform structure in my previous organization, implementing the platform, creating use cases, dashboard queries, creating dashboards, and onboardi...
 

Also Known As

MashZone NextGen
No data available
 

Overview

Find out what your peers are saying about MashZone NextGen Business Analytics vs. Splunk Enterprise Platform and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.