Marketo vs Pardot vs SAP Marketing Cloud comparison

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"The most valuable feature of this solution is Smart Campaigns."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The most valuable feature is the scoring."

"The most valuable features of Marketo are its ease of use and flexibility."

"The most valuable features are the Marketo emails, both sending and tracking."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"It's easy to create email templates and landing pages."

"The product is stable."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"Pardot's most valuable feature is its B2B marketing capabilities."

"It has made email marketing quicker and easier."

"Campaign tracking is a valuable feature."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"The most valuable feature is the customization of the solution."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Revenue management, attribution, and ABM can all be improved."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Some modern Marketo features could be improved."

"It could be more scalable."

"The user interface could be improved."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"The solution lacks integration with Instagram, which is our top problem with the product."

"The solution is quite expensive, at least, for smaller teams."

"The user interface could be made more intuitive and user-friendly."

"Needs to improve list building."

"Lacks sufficient free custom fields."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"It is expensive. We have a yearly license."

"The licensing cost usually depends on the users."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"​Make sure you do not pay for features that you may not need​."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"It is a competitively priced product, considering what it provides."

"We pay about $4000 a month."