Marketo vs Oracle Eloqua vs Pardot comparison

"I have a good special setup and a huge NetFlow to the sales channel."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"The smart campaign looks quite interesting and useful."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The most valuable feature of this solution is Smart Campaigns."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The most valuable feature is the scoring."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"It provides good support for really large databases."

"The solution is stable."

"The initial setup was straightforward."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"It is a user-friendly product."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"The most valuable feature is the customization of the solution."

"It has made email marketing quicker and easier."

"The solution can be easily integrated with Salesforce."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"It's easy to create email templates and landing pages."

"Pardot's most valuable feature is its B2B marketing capabilities."

"It could be more scalable."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Some modern Marketo features could be improved."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution could improve by having a more user-friendly interface."

"This product hasn't kept up to date on features."

"The cost of the solution has room for improvement."

"The reporting features should be improved."

"The solution does not have a good database architecture."

"The product's initial setup process could be better."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"The user interface could be made more intuitive and user-friendly."

"Lacks sufficient free custom fields."

"The solution lacks integration with Instagram, which is our top problem with the product."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"The solution is quite expensive, at least, for smaller teams."

"For new people, the installation of the tool can be difficult."

"Needs to improve list building."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The licensing cost usually depends on the users."

"The solution is expensive compared to others."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"It is expensive. We have a yearly license."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"​Make sure you do not pay for features that you may not need​."

"It is a competitively priced product, considering what it provides."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"We pay about $4000 a month."