Marketo vs Oracle Eloqua vs Pardot comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #3 with an average rating of 8.4, while Oracle is ranked #4 with an average rating of 8.6. Adobe holds a 9.9% mindshare in MA, compared to Oracle’s 5.4% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Marketo

Read 25 Marketo reviews

2,747 Views
2,225 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Pardot

Read 12 Pardot reviews

1,019 Views
1,009 Comparison Views

91% willing to recommend

Marketo

Oracle Eloqua

Pardot

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo, Oracle Eloqua, and Pardot based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: March 2026).

Buyer's Guide

Marketing Automation

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Marketo is 9.9%, down from 14.8% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. The mindshare of Pardot is 3.2%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Marketo	9.9%
Oracle Eloqua	5.4%
Pardot	3.2%
Other	81.5%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects, delivering HUGE ROI with great customer service and a relatively nimble dev team always willing to help, even in special or one-off scenarios."

"Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The most valuable features are the Marketo emails, both sending and tracking."

"The most valuable feature is the scoring."

More Marketo pros

"It is a necessity in the world of marketing to have a strong marketing automation tool."

"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."

"Eloqua is a fantastic tool for managing your communication strategy and your contact strategy."

"The solution is stable."

"Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing."

More Oracle Eloqua pros

"Our ROI is huge, not just in cost avoidance, but also in increased sales."

"The implementation process is easy, it's easy to learn, the dashboards are very convenient when you go from one option to another option, the dashboard is very neat, and the UI is very easy to understand."

"Technical support has been quick and helpful every time."

"The product is stable."

"Pardot's most valuable feature is its B2B marketing capabilities."

"However, you are going to receive good value for money."

"It's easy to create email templates and landing pages."

"It has made email marketing quicker and easier."

More Pardot pros

Cons

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Our experience with the renewal process has been frustrating. Marketo bakes a substantial price increase into each contract which has required renegotiation every year."

"It could be more scalable."

"Marketo is still very slow."

"Takes time to setup and manage."

"This solution also doesn't scale for the large enterprise - a huge downside for them."

"I had an issue while integrating JavaScript with forms."

More Marketo cons

"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."

"I would love to see the social suite capabilities enhanced."

"The solution does not have a good database architecture."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Setup has been over four months now and it has been painful."

"It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand."

"The cost of the solution has room for improvement."

"The UI of the reporting tool (Insight) is a bit dated."

More Oracle Eloqua cons

"Technical support has been quick and helpful every time."

"The solution is quite expensive, at least, for smaller teams."

"Needs to improve list building."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Needs to improve list building."

"The solution lacks integration with Instagram, which is our top problem with the product."

"The solution is quite expensive, at least, for smaller teams."

More Pardot cons

Pricing and Cost Advice

"The pricing is not cheap, but it's not that expensive either."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"It is expensive. We have a yearly license."

More Marketo pricing and cost advice

"The solution is expensive."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"The tool is pricey compared to products like Marketo."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"Make sure you do not pay for features that you may not need."

"We pay about $4000 a month."

"It is a competitively priced product, considering what it provides."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

11%

Healthcare Company

Marketing Services Firm

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design s...

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 29% of the time

Salesforce Marketing Cloud vs Marketo

Compared 18% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 4% of the time

SAP Marketing Cloud vs Marketo

Compared 3% of the time

Adobe Campaign vs Marketo

Compared 3% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 20% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

Oracle CRM vs Oracle Eloqua

Compared 2% of the time

LeadSquared vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Pardot

Compared 18% of the time

Salesforce Marketing Cloud vs Pardot

Compared 14% of the time

Klaviyo vs Pardot

Compared 10% of the time

SAP Marketing Cloud vs Pardot

Compared 4% of the time

Act-On Software vs Pardot

Compared 3% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

Marketo

March 2026

Download Marketo product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Buyer's Guide

Pardot

March 2026

Download Pardot product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

No data available

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Arketi Group

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.

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