No more typing reviews! Try our Samantha, our new voice AI agent.

Looker vs Microsoft Power BI vs SAS Visual Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI9.3%
Tableau Enterprise6.7%
Amazon QuickSight3.7%
Other80.3%
BI (Business Intelligence) Tools
Data Visualization Mindshare Distribution
ProductMindshare (%)
SAS Visual Analytics1.8%
Tableau Enterprise11.0%
Domo5.7%
Other81.5%
Data Visualization
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at Cognizant
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Antonio Flor - PeerSpot reviewer
Lead Anaplanner at Chaucer Group
Data integration has improved reserving and expense control while collaboration drives fast dashboards
Regarding drawbacks or weak points in Microsoft Power BI, it may not be directly related to the tool itself, but with our architecture, as we couldn't get a service account, which is an email address that has no relationship with the employees, just to establish the connection with Anaplan. We couldn't get it to work on SSO, so we use an employee account which could be a point of weakness, meaning if the person leaves, that connection will break. If the person goes on holiday and we need to refresh, we have to change the connection as well, but we have to live with that since we're not using SSO on the service account. Regarding the natural language processing feature, we're trying to avoid using it too much because it can slow down the connection, so as much as possible, we try to build the logic and any transformation in Anaplan, and then deliver an end product to Microsoft Power BI.
AN
Senior Manager: ICT Compliance at DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATION
Enables effective data management and reporting with a straightforward setup
SAS Visual Analytics is helpful as it allows us to perform any queries we need. The ability to query information from our Excel data into SAS to view specific data is invaluable. In terms of reporting, it is easy to extract quick reports and provides graphical representations of the data, which is a great feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"From a developer's perspective, the way the functionality's being handled is great."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It is a pretty stable solution because it is a cloud-based product."
"Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client."
"It is easier and quicker to find things in the database."
"Technical support is the best ever."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"Very high, as it is a very cost effective application compared to any BI tools in the market."
"Anybody who has worked on existing spreadsheet-based solutions can quickly adapt to Microsoft BI and the data visualization and interactive data features, they'll find it very exciting to use and very fast to adapt to it."
"It is low-cost and easy to deploy. It is fully-featured."
"Connectivity, installation, and configuration are pretty fast and seamless compared to Cognos."
"Power BI reduced time to develop and deployment projects."
"Overall Microsoft BI is meeting our needs."
"The scalability overall has been quite good."
"Considering that it's Microsoft, it can be integrated with the Power Platform, which is also Microsoft-based, like SharePoint, Power apps, Power Automate, and Power BI, which is the most user-friendly."
"Visual Analytics is very easy to use."
"Everything we want out of this solution we get in terms of the user requirements and features."
"The advantage of this tool is its big data handling in seconds and its predefined statistical methods for better data evaluation and understanding."
"We have detected a high margin group of customers with very little work."
"Go ahead and do it! It’s the best tool for insightful and analytical dashboard development and reporting."
"After implementation of SAS Visual Analytics, we overcome the prediction of future business and we were able to plan the future business, who are our premium customers, where we can cross-sell our products more, etc."
"The visualization capabilities and the email functionality are most beneficial."
"I believe that the possibilities for exploring data and formulating visual results are quite good because it allows the business analyst to have different perspectives on the data."
 

Cons

"Some of the visualizations are a bit limited on how much you can customize them."
"The integration with different databases must be improved."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"Their needs to be much more control of visualizations to become more on par with Tableau."
"Integrations with other BI tools could be better."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"There have a been a few minor bugs, including a security bug that did not affect us."
"SSMS & SSRS."
"I feel like we don't have a very powerful ELT or ETL tool when it comes to power and data cleansing, and the solution compares unfavorably with such products as Informatica in this regard."
"I believe there is room for improvement in terms of authentication and certain functionalities in Power BI. For instance, adjusting the width of columns is not easily done, as there is only an option to enable or disable automatic adjustment. This can be a significant drawback for clients who desire more flexibility."
"It has limited performance capabilities in terms of connecting to large transactional databases, but it is fine for simple and quick queries from Excel spreadsheets or one table."
"I would like to see Machine Learning for Power Bi Pro users or an intermediate license to enable Machine Learning if you don't have access to a Premium account."
"I would like to see Machine Learning for Power Bi Pro users or an intermediate license to enable Machine Learning if you don't have access to a Premium account."
"People without private emails cannot publish and, frankly, this doesn't allow for easy training."
"They can provide a user-friendly and easy way to use this tool for people who don't know about programming or technical things. It will be quite good if they can improve the look and feel and make it simpler to operate. They can make it easier to create some of the reports. They can also include predefined templates that you can directly use."
"The visualization should be better in SAS Visual Analytics. It is easy to use but when compared to other solutions it is lacking and the support is not very good."
"If there could be 100% feasibility of forecasting feature available then we could be more accurate as it's currently 95%."
"It is not as mature as competitors such as Tableau and QlikView."
"The licensing ends up being more expensive than other options."
"There are scalability issues. It depends on the data volume and number of end-users. VA requires a lot of hardware resources to move volumes of data."
"There are a lot of technicalities in setting up the product."
"The installation process can be a bit complex."
"It will be better if SAS can accommodate survey data as some organisations would like to load their survey results and analyse in SAS."
 

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"There is a license for this solution and we purchase them annually."
"We're charged a monthly subscription fee of 500 rupees per person."
"I used the tool's free version."
"The solution's costs are quite reasonable given the range of features provided."
"Microsoft BI is not expensive."
"All of the licenses are on an annual basis, but Microsoft will amortize it to an extent. If it's five years, they'll include the possible interest they might have the following year. Ideally, their licensing scheme is an annual license, but they make it easier for some of our clients to take a five-year license but package everything inside for them to buy the license for five years."
"The price of Microsoft BI is expensive. We found the price of Tableau to be less expensive."
"We view it as an expensive product."
"SAS Visual Analytics is expensive, as is the rest of the platform."
"$10,000 per annum for an enterprise license."
"The cost of the solution can be expensive. There is an additional cost for users."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
"It's approximately $114,000 US dollars per year."
"Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
"Licensing is simple."
"The product is expensive."
report
Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.
885,789 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
9%
Media Company
8%
Computer Software Company
8%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
6%
Financial Services Firm
15%
Government
10%
Construction Company
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise58
Large Enterprise167
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
 

Questions from the Community

Ask a question
Earn 20 points
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may...
What is your primary use case for SAS Visual Analytics?
I started to work with SAS Visual Analytics ( /products/sas-visual-analytics-reviews ) in 2015. We use it for analysi...
 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
SAS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2026.
885,789 professionals have used our research since 2012.