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Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kemp LoadMaster
Ranking in Application Delivery Controllers (ADC)
9th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Application Delivery Controllers (ADC)
3rd
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
48
Ranking in other categories
Web Application Firewall (WAF) (3rd)
 

Mindshare comparison

As of June 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Kemp LoadMaster is 7.5%, up from 7.1% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 7.5%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC)
 

Featured Reviews

PeterForster - PeerSpot reviewer
A highly stable and scalable load-balancing software that offers great technical support
My company is really happy with Kemp LoadMaster as a product. My company is also happy with the support we receive from Kemp LoadMaster. I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement. Feature-wise, Kemp LoadMaster has everything that our company's customers require. Kemp LoadMaster also has features that have supported our company's past projects.
Bonieber  Orofeo - PeerSpot reviewer
Application gateway optimizes performance and simplifies cloud transitions
There are a lot of things I appreciate about Microsoft Azure Application Gateway. Microsoft Azure Application Gateway is beneficial for us as it helps in publishing our website, providing us comfort when it comes to the availability of our applications. The autoscaling feature in Microsoft Azure Application Gateway is very obvious, and I have no issues with it; it is well planned and organized. Microsoft Azure Application Gateway impacts our cost savings while maintaining higher performance. The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats. Microsoft Azure Application Gateway helps us manage our AI-driven applications by enabling faster transactions, improving our work.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Global WAF has saved us more than one time from unwanted traffic."
"The most valuable features for us are the Load Balancing and Web Application Firewall, as we have a lot of web applications."
"The solution is easy to configure when changing the load balancing method to Round Robin or least connection."
"The security features are the most valuable features of this solution."
"Managing and maintaining multiple servers is done in a single place."
"The DNS Load Balancer makes it so that I don't have to worry about site failures."
"We really like the performance of this solution."
"When the templates are used, there is not much left to configure and they just work!"
"The solution has built-in rules that reduce alerts and are easy to configure."
"We chose this solution in the first place because it has access to Layer 7. I can control the requests and the content, which I can access on my network if I want to even if it's forbidden access to other external resources. If I want to monitor, for example, traffic, and apply this rule on Layer 7, I can do so. This was our main goal when implementing this application. We wanted to take advantage of the Gateway capabilities."
"The production is a valuable feature."
"Microsoft has a vast variety of tools, and it blends very well."
"Microsoft Azure Application Gateway impacts our cost savings while maintaining higher performance."
"The security feature in all the layers of the application is the most valuable."
"I rate Microsoft Azure Application Gateway's scalability a ten out of ten. My company has more than 1000 users who use it daily."
"The pricing is quite good."
 

Cons

"Certificate installations could be simplified and modernized, and allowed to be monitored for expirations/issues."
"There are some challenges with updates on certain models that don't have a few features."
"The cost of the GEO upgrade is not cost-prohibitive but it's something that would be a nice add-in, out of the box."
"It has all types of logs and they are very detailed, but it's a little bit hard to search for a single event."
"In my opinion, the layer seven loads balancing that we're mainly using for web servers, doesn't seem to pick up when there are issues at the application level."
"The only thing that I miss is that the TMG server was giving me live information about who is connected and what is the request about."
"The auth website of ESP is really lacking. It’s not responsive (mobile friendly) and the procedure of changing the website is difficult. We tend to avoid using pre-auth for that reason."
"There is room for improvement in the stability of the solution."
"There is room for improvement in the pricing model."
"The solution doesn’t support wildcard-based and regular expression-based rules."
"The increased security that we are considering is because of some of the things that the security team has brought to our attention. They have pointed out that we would most likely require a better web application firewall than Azure Application Gateway."
"The solution is easy to use overall, but the dashboard could be updated with a better layout and graphical design so that we can see the data a bit easier. Microsoft could also add more documentation. The documentation Microsoft provides doesn't tell us about resource requirements. We found that the instances we had weren't sufficient to support the firewall, so we had to increase them."
"It is a bit tricky to configure. You've got to have a very specific format to configure it. They should make it a little bit easier to configure. Mapping the certificates into it isn't easy, and it could be better. Currently, you've to write a bit of automation to pull certificates directly to HTTPS."
"Application Gateway’s limitation is that the private and the public endpoint cannot use the same port."
"It does not have the flexibility for using public IPs in version 2."
"The tool's pricing could be improved."
 

Pricing and Cost Advice

"They have multiple tiers of licensing and you can upgrade it easily."
"The price is great and the value is definitely there."
"The license varies according to the number of megabits."
"Pricing for the perpetual licensing was fair to us for the features and ease of use we received."
"It has a very attractive ratio of price/performance."
"The costs for the Kemp Load Balancer solution are okay because, for a good product, you have to spend money."
"Licensing is yearly and I am going to guess that it is CAN $2000.00."
"The setup cost and pricing plan is reasonable and will ultimately give you a worthy return."
"The product is expensive. I rate the pricing a seven out of ten."
"Between v1 and v2, there is a lot of change in the pricing. It is very costly compared to AWS."
"Every solution comes with a license and cost. Microsoft provides the license and the total cost is for the maintenance every year."
"I would rate the pricing a three out of ten, with ten being cheap and one being expensive."
"The price of the solution can be reduced a bit."
"I rate the price of Microsoft Azure Application Gateway an eight out of ten."
"Microsoft Azure Application Gateway is a pretty affordable product. My company needs to make yearly payments towards the licensing costs of the solution. The additional costs apart from the licensing costs of the solution vary."
"The product is not expensive."
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Top Industries

By visitors reading reviews
Educational Organization
33%
Computer Software Company
12%
Financial Services Firm
6%
Government
5%
Computer Software Company
15%
Financial Services Firm
12%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Kemp LoadMaster?
Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple.
What is your experience regarding pricing and costs for Kemp LoadMaster?
LoadMaster is cheaper than some other solutions. It has a perpetual license, so it's a one-time cost.
What needs improvement with Kemp LoadMaster?
There are some challenges with updates on certain models that don't have a few features. The support team often takes a lot of time to provide resolutions for issues. Also, I could see more capabil...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: June 2025.
859,579 professionals have used our research since 2012.