

Kemp LoadMaster and Microsoft Azure Application Gateway are both key players in the load balancing market, with Kemp LoadMaster having an advantage in pricing and support.
Features: Kemp LoadMaster offers ease of use with ready-made templates and stable deployment options, making it a practical choice for straightforward setups. Its geo-redundancy and capability to support crucial Microsoft applications like Exchange, Lync, and SharePoint are significant advantages. The integrated security features, including WAF and IPS, enhance its overall value. Microsoft Azure Application Gateway's strengths lie in its cloud-native features, automatic scaling, and advanced WAF options, with seamless integration into other Microsoft services, making it suitable for Azure-centric businesses.
Room for Improvement: Kemp LoadMaster users suggest enhancements in its GUI, SNMP and RESTCONF management, and advanced logging features. There is also a call for more comprehensive documentation and broader support for business applications. Microsoft Azure Application Gateway could benefit from improved configuration flexibility, scalability, and support for protocols beyond HTTP/HTTPS. Customers also seek more competitive pricing models, enhanced security features, and better integration with Service Mesh and Disaster Recovery options.
Ease of Deployment and Customer Service: Kemp LoadMaster is known for providing reliable support with quick response times and is commonly used in on-premises and private cloud environments. Microsoft Azure Application Gateway, being a primarily cloud-based solution, is best suited for public and hybrid cloud deployments, offering decent support but sometimes lacking the hands-on assistance available with Kemp.
Pricing and ROI: Kemp LoadMaster is celebrated for its competitive pricing, high ROI due to simplicity and stability, and accessible evaluation through free trials and flexible licensing. Microsoft Azure Application Gateway's pay-as-you-go model can be cost-effective for scalable demands, but the varied pricing based on usage can lead to higher cumulative costs.
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
If we can use a shared resource, then the return on investment is really nice.
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
We have not received technical support from Kemp LoadMaster without a license.
I would say they provide the best support for Application Gateway because they own the product, so their support is top-notch.
There is room for improvement, specifically in paid support, by providing more direct contact.
I would rate Microsoft support as good because they have a very skilled technical support team in the background
Kemp LoadMaster is a scalable solution.
It has the autoscaling feature, so there is not much concern around performance; it can scale significantly.
Microsoft Azure Application Gateway is a very scalable product.
Microsoft Azure Application Gateway is a scalable solution.
With the license purchase afterwards, if it expires, it begins dropping the HTTP traffic, also the DNS traffic.
We have been using it for the past two to three years, and there have been good results with no problems so far.
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
After that, they said if it was good, we could purchase the license, and while we found it very good, the license cost was too high.
One feature I mentioned is the support for non-HTTPS protocols such as TCP, which could allow one endpoint for all kinds of protocols.
Microsoft Azure Application Gateway has room for improvement because it offers many features, but its configuration is a bit difficult, at least from the developer point of view.
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
We would prefer to have it cheaper, but it is still expensive.
Azure solutions are quite expensive.
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers.
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
We find mutual TLS valuable because we can verify the client securely by setting up the trust certificate of the client, and also if we do it at the client side as well.
| Product | Market Share (%) |
|---|---|
| Microsoft Azure Application Gateway | 6.6% |
| Kemp LoadMaster | 6.7% |
| Other | 86.7% |

| Company Size | Count |
|---|---|
| Small Business | 24 |
| Midsize Enterprise | 13 |
| Large Enterprise | 16 |
| Company Size | Count |
|---|---|
| Small Business | 22 |
| Midsize Enterprise | 6 |
| Large Enterprise | 24 |
Kemp LoadMaster is a powerful load balancing solution that also serves as a web application firewall. Its primary use case is load balancing and application load balancing, making it an ideal solution for organizations that must distribute traffic across multiple servers. Kemp's integration with an active directory for ESP usage, hosting/deployment of SSL certificates, and pricing are some of its most valuable features.
Using Kemp has helped organizations mitigate cross-scripting vulnerabilities, cookie-related issues, and content security policy issues. It has also allowed them to handle everything with Kemp instead of working on each application individually.
Azure Application Gateway is a web traffic load balancer that enables you to manage traffic to your web applications. Traditional load balancers operate at the transport layer (OSI layer 4 - TCP and UDP) and route traffic based on source IP address and port, to a destination IP address and port.
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