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Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kemp LoadMaster
Ranking in Application Delivery Controllers (ADC)
9th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Application Delivery Controllers (ADC)
3rd
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
48
Ranking in other categories
Web Application Firewall (WAF) (3rd)
 

Mindshare comparison

As of August 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Kemp LoadMaster is 7.3%, up from 7.1% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 7.6%, down from 9.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC)
 

Featured Reviews

PeterForster - PeerSpot reviewer
A highly stable and scalable load-balancing software that offers great technical support
My company is really happy with Kemp LoadMaster as a product. My company is also happy with the support we receive from Kemp LoadMaster. I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement. Feature-wise, Kemp LoadMaster has everything that our company's customers require. Kemp LoadMaster also has features that have supported our company's past projects.
Bonieber  Orofeo - PeerSpot reviewer
Application gateway optimizes performance and simplifies cloud transitions
There are a lot of things I appreciate about Microsoft Azure Application Gateway. Microsoft Azure Application Gateway is beneficial for us as it helps in publishing our website, providing us comfort when it comes to the availability of our applications. The autoscaling feature in Microsoft Azure Application Gateway is very obvious, and I have no issues with it; it is well planned and organized. Microsoft Azure Application Gateway impacts our cost savings while maintaining higher performance. The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats. Microsoft Azure Application Gateway helps us manage our AI-driven applications by enabling faster transactions, improving our work.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"LoadMaster is easy to deploy and understand."
"The most valuable feature so far has been the high-availability options that allowed us to add an additional Kemp LoadMaster VLM virtual appliance into our VMware vSphere environment, to provide failover for our existing LoadMaster."
"There is a simplicity to the setup and configuration."
"I like the way this solution handles multiple SSLs in different domains while still load balancing."
"The DNS Load Balancer makes it so that I don't have to worry about site failures."
"Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple."
"With Kemp 360 Central, our customers get a nice overview of their Kemp products and an easy way to upgrade firmware on all devices from a single interface."
"We needed a Microsoft Threat Management Gateway server replacement solution for a customer and were impressed with the simplified deployment of the Kemp LoadMasters."
"The solution was very easy to configure. It wasn't hard at all to adjust it to our needs."
"The tool helps manage microservices by providing developers with a platform to conduct tests and assessments on the web application. The custom domain option is one of the most valuable features I've found. This feature is incredibly helpful for the end-users of the web application. With the custom domain feature, you can change the lengthy link to a shorter, more memorable one. For example, instead of using a lengthy default link, you can customize it to something like imail.com, which is much easier to remember and share."
"In my experience, Microsoft products have a smooth integration and facilitate easy management and monitoring. Using Azure Application Gateway allows us to efficiently handle the system loads."
"Azure Application Gateway's most valuable feature is ease of use. The configuration is straightforward. It isn't difficult to adjust the size of your instances in the settings. You can do that with a few clicks, and the configuration file is the same way. You can also set rules and policies with minimal time and effort."
"The most valuable features of Microsoft Azure Application Gateway are the policies, the data store they are using, and the cloud platform it operates on."
"It has a filter available, although we are not currently using it because it is not part of our requirements. But it is a good option and when it becomes part of our requirements we will definitely use it."
"This is a SaaS product, so it is always up to date."
"Good customization; able to report and take action on alerts."
 

Cons

"It lacks an officially supported, well-written SCOM Management Pack."
"I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement."
"Several elements of the GUI need work. For example, if you have many content switches, it’s difficult to find the ones you need. And where is the search feature?"
"UI is very basic and unattractive."
"There is room for improvement in the stability of the solution."
"It would be very helpful to get all the http/https session logs by default in the log monitor without activating debugging mode like an apache web sever natively does"
"If there is anything that needs to be updated, the GUI can get a refresh to make it look more like 2020, although it is just a cosmetic change."
"It would be much easier to have the management interface directly integrate with the Kemp Support library, allowing you to choose the desired template from the online catalog to then directly download to the LoadMaster."
"The user interface could be better."
"The pricing of the solution is a bit high. The solution should offer different pricing systems."
"Microsoft Azure Application Gateway is harder to manage than Imperva. It is not intuitive and stable compared to other products."
"It is a bit tricky to configure. You've got to have a very specific format to configure it. They should make it a little bit easier to configure. Mapping the certificates into it isn't easy, and it could be better. Currently, you've to write a bit of automation to pull certificates directly to HTTPS."
"Application Gateway’s limitation is that the private and the public endpoint cannot use the same port."
"Needs easier integration with the existing SIAM."
"The solution doesn’t support wildcard-based and regular expression-based rules."
"The solution needs improvements in integrating different services and creating a better application balance."
 

Pricing and Cost Advice

"It is well-priced and licensing is very flexible."
"The license varies according to the number of megabits."
"The Kemp LoadMaster is a tremendous value."
"The price is great and the value is definitely there."
"​I have control on the licensing and all the prices since I work for a partner.​"
"Nowadays, going with the virtual appliance is the easiest way and the cost is reasonable."
"Less expensive than Citrix."
"At $2,500 USD, this is absolutely a fantastic buy for the money!"
"The cost is not an issue."
"The product is not expensive."
"Every solution comes with a license and cost. Microsoft provides the license and the total cost is for the maintenance every year."
"It is not expensive."
"I rate the pricing seven out of ten because some third-party solutions are even costlier than this."
"There is a need to pay a fixed price per month to use the product. There are no additional payments to be made to Microsoft apart from the charges paid towards the monthly licensing costs attached to the solution."
"The solution's pricing is not complex. It is not expensive from our point of view."
"The product is expensive. I rate the pricing a seven out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Government
8%
Manufacturing Company
7%
University
7%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Kemp LoadMaster?
Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple.
What is your experience regarding pricing and costs for Kemp LoadMaster?
LoadMaster is cheaper than some other solutions. It has a perpetual license, so it's a one-time cost.
What needs improvement with Kemp LoadMaster?
There are some challenges with updates on certain models that don't have a few features. The support team often takes a lot of time to provide resolutions for issues. Also, I could see more capabil...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: July 2025.
865,140 professionals have used our research since 2012.