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AWS WAF vs Cloudflare Web Application Firewall comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
AWS WAF enhances security and cost efficiency by integrating with AWS, reducing the need for additional security personnel.
Sentiment score
7.6
Cloudflare WAF offers essential protection with cost-effective features, supporting various platforms and enhancing website visibility and uptime.
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
 

Customer Service

Sentiment score
6.7
AWS WAF support receives mixed reviews, praised for responsiveness and expertise, yet criticized for cost and inconsistent communication.
Sentiment score
6.3
Cloudflare Web Application Firewall's support is praised for responsiveness and helpfulness, despite challenges with contact and Indian support.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
Security Engineer at a computer software company with 1,001-5,000 employees
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
 

Scalability Issues

Sentiment score
7.8
AWS WAF excels in scalability and auto-scaling, efficiently handling traffic for businesses of all sizes, though improvements are possible.
Sentiment score
7.7
Cloudflare Web Application Firewall excels in scalability and ease of use, supporting large user bases efficiently with minimal management.
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
 

Stability Issues

Sentiment score
8.3
AWS WAF is highly rated for stability due to reliable performance, strong protection, and effective redundancy features.
Sentiment score
8.2
Cloudflare Web Application Firewall is praised for its reliable performance, minimal downtime, and effective security features across industries.
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
Security Engineer at a computer software company with 1,001-5,000 employees
We faced issues with AWS WAF when writing the custom rules.
Infrastructure Lead at Danat Fz LLC
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
 

Room For Improvement

AWS WAF requires improved integration, usability, security features, and flexible pricing to better support global users and services.
Cloudflare's Web Application Firewall requires ModSecurity upgrades, improved logging, integration, accuracy, more controls, and better documentation.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
Security Engineer at a computer software company with 1,001-5,000 employees
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Infrastructure Lead at Danat Fz LLC
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
Security Analyst at M2P Fintech
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
 

Setup Cost

AWS WAF offers cost-effective, pay-as-you-go pricing, starting at $5 monthly, valued for integration with AWS services.
Cloudflare's WAF offers competitive pricing from $20 to $10,000, seen as cost-effective but could improve transparency.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
Security Engineer at a computer software company with 1,001-5,000 employees
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Infrastructure Lead at Danat Fz LLC
 

Valuable Features

AWS WAF offers threat blocking, scalability, automation, and seamless integration, enhancing security and performance with easy deployment and affordability.
Cloudflare Web Application Firewall provides scalable DDoS protection, configurable rules, advanced features, and comprehensive support with minimal false positives.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
Infrastructure Lead at Danat Fz LLC
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
Security Analyst at M2P Fintech
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
 

Categories and Ranking

AWS WAF
Ranking in Web Application Firewall (WAF)
4th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
61
Ranking in other categories
No ranking in other categories
Cloudflare Web Application ...
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Application Firewall (WAF) category, the mindshare of AWS WAF is 5.6%, down from 10.8% compared to the previous year. The mindshare of Cloudflare Web Application Firewall is 5.6%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Market Share Distribution
ProductMarket Share (%)
AWS WAF5.6%
Cloudflare Web Application Firewall5.6%
Other88.8%
Web Application Firewall (WAF)
 

Featured Reviews

Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
Computer Software Company
12%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise26
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
 

Questions from the Community

What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Imperva WAF 2. F5 WAF 3. Polarisec Cloud WAF Typical limitations on cloud WAF is t...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What needs improvement with Cloudflare Web Application Firewall?
I don't really use the rule-based logic feature or utilize the WAF's ability to scale as a cloud-based service. I don't have specific areas that could be improved with Cloudflare Web Application Fi...
What is your primary use case for Cloudflare Web Application Firewall?
I'm using Cloudflare Web Application Firewall on all my domains and any client domains I have; I set them up with a Cloudflare account. I have clients in pretty much every industry, including indiv...
 

Also Known As

AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: February 2026.
882,594 professionals have used our research since 2012.