

AWS WAF and Cloudflare Web Application Firewall compete in the web application security category, offering distinct features. Cloudflare has an upper hand in ease of configuration and threat protection.
Features: AWS WAF boasts cloud-native scalability, seamless integration with AWS services, and flexible custom rules that enhance security with third-party integrations. Cloudflare offers comprehensive threat protection with packaged OWASP rulesets, DDoS protection, and efficient load balancing to simplify management.
Room for Improvement: AWS WAF users seek enhanced automation, better integration with wider AWS services, and improved threat reporting. Technical support has been noted for less effectiveness. Cloudflare could improve in log management, documentation, and granular reporting to enhance user experience.
Ease of Deployment and Customer Service: AWS WAF integrates smoothly with AWS-centric environments, promoting rapid deployment, but support experiences vary, with some delays reported. Cloudflare's deployment is streamlined, supporting diverse environments, though mixed support experiences and documentation are noted.
Pricing and ROI: AWS WAF's flexible pay-as-you-go model is cost-effective but can rise with increased data use. Cloudflare is seen as affordable, offering transparent subscription models and integrated support, valued for cost-effectiveness compared to peers.
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
We faced issues with AWS WAF when writing the custom rules.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
If it's a bot, we should differentiate the requests, whether they are automated or not.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
AWS WAF can be improved if the dashboard is enhanced in such a way that everything will be displayed automatically without you going in there to see what is going on.
The product can improve by having more multitenancy capability, which is currently not available.
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
They need to improve their support because getting a response for basic requests took around 48 hours, which is too long.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
AWS WAF is not stateful, it offers a time-saving solution with its custom rulesets that enhance security and simplify management.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
All the DNS and everything is routed through Cloudflare, so anybody coming to any of the sites has to go through Cloudflare first, making them the first wall of defense.
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
| Product | Market Share (%) |
|---|---|
| AWS WAF | 5.8% |
| Cloudflare Web Application Firewall | 5.8% |
| Other | 88.4% |

| Company Size | Count |
|---|---|
| Small Business | 22 |
| Midsize Enterprise | 12 |
| Large Enterprise | 26 |
| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 6 |
| Large Enterprise | 6 |
AWS Web Application Firewall (WAF) is a firewall security system that monitors incoming and outgoing traffic for applications and websites based on your pre-defined web security rules. AWS WAF defends applications and websites from common Web attacks that could otherwise damage application performance and availability and compromise security.
You can create rules in AWS WAF that can include blocking specific HTTP headers, IP addresses, and URI strings. These rules prevent common web exploits, such as SQL injection or cross-site scripting. Once defined, new rules are deployed within seconds, and can easily be tracked so you can monitor their effectiveness via real-time insights. These saved metrics include URIs, IP addresses, and geo locations for each request.
AWS WAF Features
Some of the solution's top features include:
Reviews from Real Users
AWS WAF stands out among its competitors for a number of reasons. Two major ones are its user-friendly interface and its integration capabilities.
Kavin K., a security analyst at M2P Fintech, writes, “I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.”
Cloudflare Web Application Firewall's intuitive dashboard enables users to build powerful rules through easy clicks and also provides Terraform integration. Every request to the WAF is inspected against the rule engine and the threat intelligence curated from protecting over 27 Million websites. Suspicious requests can be blocked, challenged or logged as per the needs of the user while legitimate requests are routed to the destination, agnostic of whether it lives on-premise or in the cloud. Analytics and Cloudflare Logs enable visibility into actionable metrics for the user.
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