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AWS WAF vs Cloudflare Web Application Firewall comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.7
AWS WAF adds security, appreciated despite costs, by integrating with AWS to block attacks and protect investments effectively.
Sentiment score
7.4
Cloudflare WAF delivers immediate ROI by securing e-commerce and banking platforms, ensuring operational efficiency and cost-effectiveness.
 

Customer Service

Sentiment score
6.8
AWS WAF support is generally well-regarded but faces criticism for slow responses and limited flexibility, especially in lower tiers.
Sentiment score
6.1
Cloudflare's support is praised for responsiveness and effectiveness, though some Indian users face communication challenges and prefer local help.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
 

Scalability Issues

Sentiment score
7.9
AWS WAF is highly scalable, effectively handling diverse needs and traffic load, earning positive feedback across multiple sectors.
Sentiment score
8.1
Cloudflare Web Application Firewall is praised for its scalability, flexibility, automation, and superior advantages compared to open-source solutions.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
 

Stability Issues

Sentiment score
8.4
AWS WAF is consistently praised for its stability, reliability, and strong performance, with high ratings for dependable service.
Sentiment score
8.4
Cloudflare Web Application Firewall is highly stable and reliable, ensuring uninterrupted, effective protection and user satisfaction.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
 

Room For Improvement

AWS WAF needs better interface, automation, documentation, pricing, rules management, integration, threat detection, user support, and billing.
Cloudflare WAF must update features, improve documentation and support, reduce false negatives, and enhance usability, integrations, and visibility.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
The product can improve by having more multitenancy capability, which is currently not available.
They need to improve their support because getting a response for basic requests took around 48 hours, which is too long.
 

Setup Cost

AWS WAF's flexible and scalable pay-as-you-go pricing suits diverse needs, offering competitive rates compared to other vendors.
Enterprise users find Cloudflare's Web Application Firewall competitively priced, reasonable, and transparent despite starting fees and optional features.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
 

Valuable Features

AWS WAF offers scalable, user-friendly protection with advanced AI, DDoS defense, and seamless AWS integration at an affordable price.
Cloudflare WAF offers API configurability, comprehensive features, robust security, scalability, with strong integration and technical support.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
AWS WAF is not stateful, it offers a time-saving solution with its custom rulesets that enhance security and simplify management.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
 

Categories and Ranking

AWS WAF
Ranking in Web Application Firewall (WAF)
1st
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
59
Ranking in other categories
No ranking in other categories
Cloudflare Web Application ...
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Web Application Firewall (WAF) category, the mindshare of AWS WAF is 9.9%, down from 13.5% compared to the previous year. The mindshare of Cloudflare Web Application Firewall is 7.5%, up from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF)
 

Featured Reviews

Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
15%
Manufacturing Company
8%
Government
6%
Computer Software Company
14%
Educational Organization
14%
Financial Services Firm
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Imperva WAF 2. F5 WAF 3. Polarisec Cloud WAF Typical limitations on cloud WAF is t...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement would enable managed service providers to implement it more effectively.
 

Also Known As

AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.