Try our new research platform with insights from 80,000+ expert users

AWS WAF vs Cloudflare Web Application Firewall comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.
Sentiment score
6.7
AWS WAF provides valuable security by preventing hacks, enhancing satisfaction, and ensuring financial benefits despite its cost.
Sentiment score
7.6
Cloudflare WAF offers essential protection with cost-effective features, supporting various platforms and enhancing website visibility and uptime.
WordPress security can be tricky, and that's where Cloudflare can be absolutely helpful for small businesses.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.
Sentiment score
6.6
AWS WAF support is generally good, but experiences vary, with enterprise users more satisfied than others.
Sentiment score
6.3
Cloudflare Web Application Firewall's support is praised for responsiveness and helpfulness, despite challenges with contact and Indian support.
This would help us address issues promptly, especially during unforeseen events like DDoS attacks.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
The key factor is the language in which the support is offered, which, in this case, is in Thai.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
 

Scalability Issues

Sentiment score
8.1
Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.
Sentiment score
7.8
AWS WAF is highly scalable and adaptable, popular among companies despite some integration challenges, especially for cloud environments.
Sentiment score
7.7
Cloudflare Web Application Firewall excels in scalability and ease of use, supporting large user bases efficiently with minimal management.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
 

Stability Issues

Sentiment score
7.6
Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.
Sentiment score
8.3
AWS WAF is highly stable, reliable, with minor customization hiccups, praised for supporting secure and stable applications.
Sentiment score
8.1
Cloudflare Web Application Firewall is praised for its reliable performance, minimal downtime, and effective security features across industries.
For DDoS protection, I would not recommend Cloudflare.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
We faced issues with AWS WAF when writing the custom rules.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
 

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.
AWS WAF requires improvements in automation, integration, user interface, cost management, and advanced threat detection with AI.
Cloudflare's Web Application Firewall requires ModSecurity upgrades, improved logging, integration, accuracy, more controls, and better documentation.
There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
The product can improve by having more multitenancy capability, which is currently not available.
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
They need to improve their support because getting a response for basic requests took around 48 hours, which is too long.
 

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.
AWS WAF offers flexible pay-as-you-go pricing, seen as cost-effective by many, though high-traffic costs can rise.
Cloudflare's WAF offers competitive pricing from $20 to $10,000, seen as cost-effective but could improve transparency.
That's where Cloudflare shines for smaller businesses – it's ten times cheaper than Akamai.
I find it to be cheap.
I think they should consider reevaluating the pricing for support, as it can be quite high.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
 

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.
AWS WAF provides scalable, cloud-native security with customizable features to protect applications from threats, including OWASP top 10 vulnerabilities.
Cloudflare Web Application Firewall provides scalable DDoS protection, configurable rules, advanced features, and comprehensive support with minimal false positives.
The most valuable features of the solution are performance and security.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
AWS WAF is not stateful, it offers a time-saving solution with its custom rulesets that enhance security and simplify management.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
60
Ranking in other categories
Web Application Firewall (WAF) (2nd)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
25
Ranking in other categories
Web Application Firewall (WAF) (6th)
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Azam S M - PeerSpot reviewer
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.
report
Use our free recommendation engine to learn which Web Application Firewall (WAF) solutions are best for your needs.
871,469 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Computer Software Company
15%
Financial Services Firm
8%
Manufacturing Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise25
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise6
Large Enterprise6
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What needs improvement with Cloudflare Web Application Firewall?
I cannot say much about areas of improvement for Cloudflare Web Application Firewall because I haven't gone through d...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: September 2025.
871,469 professionals have used our research since 2012.