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AWS WAF vs Cloudflare Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
75
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
59
Ranking in other categories
Web Application Firewall (WAF) (1st)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (7th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"What I like best about Cloudflare is that my company can use it to trace and manage applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare also sends you a link to check your equipment and deployment and track it through peering, so it's a valuable tool."
"Centralized, full-featured DNS."
"The tool is user-friendly."
"I get a lot of value from Cloudflare's API because it enables you to build a separate environment inside the solution. You can create a domain for performing test requests before you move to the production environment and connect various domains."
"The UI is good."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"It's very user-friendly."
"The most valuable feature of AWS WAF is the extra layer of security that I have when connecting to my web applications."
"Rule groups are valuable."
"We can host any DB or application on the solution."
"The security firewall plus the features that protect against database injections or scripting,"
"They filter a lot of attacks out."
"It's simple, easy to use."
"The product's initial setup phase was very simple."
"The product’s availability, ease of configuration, and documentation are valuable."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"It is a SaaS solution unlike much of the competition."
"It's pretty convenient and pretty easy to set up and run. And then kind of for static content, it also offers caching."
"The security features are valuable. The particular feature we use is called OWASP."
"Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
"The product has improved our security posture by blocking bad actors."
"The product has a valuable security control functionality."
"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."
 

Cons

"I think the APIs are a little bit hard for us to work with. The APIs could be more open so that we could integrate better with our SolarWinds or our monitoring solution."
"An integrated SSO feature would be useful for Cloudflare DNS."
"It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration."
"The documentation could improve for Cloudflare DNS."
"Although I think it's quite good, it doesn't provide me with all the features I would expect to have if I were using Imperva."
"If they improve on the placement of their data centers, it would be better. I'm living in a remote area. I would like to connect to them without any kind of lag."
"Integration involving API with other products could be more user-friendly."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"They should make the implementation process faster."
"On the UI side, I would like it if they could bring back the geolocation view on the corner."
"The solution could improve by having better rules, they are very basic at the moment. There are more attacks coming and we have to use third-party solutions, such as FIA. The features are not sufficient to prevent all the attacks, such as DDoS. Overall the solution should be more secure."
"The product must provide more features."
"It would be better if AWS WAF were more flexible. For example, if you take a third-party WAF like Imperva, they maintain the rule set, and these rule sets are constantly updated. They push security insights or new rules into the firewall. However, when it comes to AWS, it has a standard set of rules, and only those sets of rules in the application firewalls trigger alerts, block, and manage traffic. Alternative WAFs have something like bot mitigation or bot control within the WAF, but you don't have such things in AWS WAF. I will say there could have been better bot mitigation plans, there could have been better dealer mitigation plans, and there could be better-updated rule sets for every security issue which arises in web applications. In the next release, I would like to see if AWS WAF could take on DDoS protection within itself rather than being in a stand-alone solution like AWS Shield. I would also like a solution like a bot mitigation."
"Technical support for AWS WAF needs improvement."
"They should work to define more threats, add more security, and make it more compliant with more security companies."
"The solution should identify why it blocks particular websites."
"Its stability could be better."
"The dashboard could be more user-friendly."
"The product can improve by having more multitenancy capability, which is currently not available."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"Support can be challenging at times."
"The platform's control features related to real-time authentication and response time need improvement."
 

Pricing and Cost Advice

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"A free version of the solution is available."
"The cost primarily depends on the size of the organization."
"We are using the free version."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The product's pricing is minimal compared to other products."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"The solution is affordable."
"AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money."
"It's cheap."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"The product is moderately priced."
"The solution's cost depends on the use cases."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The annual licensing fee is $10,000 USD."
"It is not too pricey."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"It starts at $20 and can easily go up to $200 monthly"
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The solution's pricing option needs to be more transparent for enterprise clients."
"We pay $210 per month for CloudFlare WAF."
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Top Industries

By visitors reading reviews
Educational Organization
17%
Computer Software Company
14%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Educational Organization
22%
Computer Software Company
14%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.