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F5 Advanced WAF vs Microsoft Azure Application Gateway comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers essential protection with cost-effective features, supporting various platforms and enhancing website visibility and uptime.
Sentiment score
7.6
F5 Advanced WAF boosts ROI by enhancing security, reducing overhead, and protecting assets in sectors like finance and banking.
Sentiment score
6.1
Microsoft Azure Application Gateway enhances ROI by reducing infrastructure costs, simplifying setup, and using cost management tools for accurate assessments.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
Time savings in daily operations come from the automatic learning and signature update reducing the need for constant manual rule management, allowing the security and network teams to spend significantly less time handling false positive application-related escalations.
Cyber Security Consultant at ProTechmanize
Subscription models offer clearer ROI due to a more competitive pricing scheme.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The amount of attacks it protects against is immense, more than F5 Advanced WAF itself costs.
Security Solutions Architect at a consultancy with 1-10 employees
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
IT Manager at Chong Hua Hospital
If we can use a shared resource, then the return on investment is really nice.
Cloud Specialist at a tech services company with 10,001+ employees
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
Information Security and Compliance Officer at Carnation
 

Customer Service

Sentiment score
6.3
Cloudflare Web Application Firewall's support is praised for responsiveness and helpfulness, despite challenges with contact and Indian support.
Sentiment score
6.9
F5 Advanced WAF's support is professional and helpful, though response times vary based on service level and issue priority.
Sentiment score
6.4
Microsoft Azure Application Gateway support experiences vary; some praise expertise, while others criticize delays and inconsistent quality.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Both response time and availability need to be improved.
Project Manager at IBM
F5 Advanced WAF provides the insights and notifications I need in terms of reporting and alerting.
Cybersecurity Team Leader at EMAK For Computer Manufacturing (ECM)
If there is a bug, the support is usually understanding and resolves issues.
CEO at CyberApp
I would say they provide the best support for Application Gateway because they own the product, so their support is top-notch.
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement, specifically in paid support, by providing more direct contact.
Information Security and Compliance Officer at Carnation
I would rate Microsoft support as good because they have a very skilled technical support team in the background
Cloud Head at White-Spunner & Associates
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall excels in scalability and ease of use, supporting large user bases efficiently with minimal management.
Sentiment score
7.5
F5 Advanced WAF is adaptable, scalable, and supports diverse business needs with robust load balancing and cloud capabilities.
Sentiment score
7.4
Microsoft Azure Application Gateway provides scalable solutions but has mixed reviews regarding cost and ease of scaling and upgrades.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
I can run it in HA mode or even divide the traffic volume to the number of instances that I have based on their resource sizing.
Security Solutions Architect at a consultancy with 1-10 employees
Microsoft Azure Application Gateway is a very scalable product.
IT Manager at Chong Hua Hospital
It has the autoscaling feature, so there is not much concern around performance; it can scale significantly.
Cloud Specialist at a tech services company with 10,001+ employees
Microsoft Azure Application Gateway is a scalable solution.
Cloud Head at White-Spunner & Associates
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for its reliable performance, minimal downtime, and effective security features across industries.
Sentiment score
8.4
F5 Advanced WAF is praised for its stability and reliability, handling substantial workloads effectively with minimal bugs.
Sentiment score
7.6
Microsoft Azure Application Gateway is stable and reliable, with high ratings, despite occasional issues due to misconfiguration.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
F5 Advanced WAF has been very reliable and consistent for us; in our on-premise enterprise setup, it has been stable and predictable in day-to-day operations without any unexpected crashes or WAF-related downtime in production.
Cyber Security Consultant at ProTechmanize
F5 Advanced WAF is pretty stable.
Security Solutions Architect at a consultancy with 1-10 employees
We have been using it for the past two to three years, and there have been good results with no problems so far.
Cloud Specialist at a tech services company with 10,001+ employees
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
Cloud Head at White-Spunner & Associates
 

Room For Improvement

Cloudflare's Web Application Firewall requires ModSecurity upgrades, improved logging, integration, accuracy, more controls, and better documentation.
F5 Advanced WAF needs a user-friendly interface, better integration, competitive pricing, and improved automation, scalability, and documentation.
Microsoft Azure Application Gateway is criticized for high costs, complexity, lacking documentation, and needing improvements in security, scalability, and support.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
Deployment training for F5 Advanced WAF is lacking and restricts growth by being inaccessible and costly for partners.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
Cyber Security Consultant at ProTechmanize
There is excellent clarity in the LTM and the WAF.
Project Manager at IBM
One feature I mentioned is the support for non-HTTPS protocols such as TCP, which could allow one endpoint for all kinds of protocols.
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
Information Security and Compliance Officer at Carnation
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
IT Manager at Chong Hua Hospital
 

Setup Cost

Cloudflare's WAF offers competitive pricing from $20 to $10,000, seen as cost-effective but could improve transparency.
F5 Advanced WAF's high cost is justified by its robust features, appealing to enterprises needing comprehensive protection.
Microsoft Azure Application Gateway's cost is debated; appreciated for scalability but potentially expensive with additional fees compared to AWS.
Licensing is capacity-driven, so you need careful planning based on traffic volume and use cases, and adding features such as Bot Protection impacts costs; once licensing is clear and sized correctly, there are no surprises.
Cyber Security Consultant at ProTechmanize
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The price is affordable and satisfactory.
CEO at CyberApp
We would prefer to have it cheaper, but it is still expensive.
Cloud Specialist at a tech services company with 10,001+ employees
Azure solutions are quite expensive.
Information Security and Compliance Officer at Carnation
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
IT Manager at Chong Hua Hospital
 

Valuable Features

Cloudflare Web Application Firewall provides scalable DDoS protection, configurable rules, advanced features, and comprehensive support with minimal false positives.
F5 Advanced WAF excels in detection, customization, and reporting, providing comprehensive web application security and user-friendly operation.
Microsoft Azure Application Gateway provides secure, efficient traffic management with integration, automation, and scalability benefits for straightforward application deployment.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The Advanced Attack Signature database is very strong and regularly updated, effectively blocking SQL injections, cross-site scripting, command injections, and file inclusion attacks while allowing selective enabling or disabling of signatures to avoid blocking genuine traffic.
Cyber Security Consultant at ProTechmanize
F5 Advanced WAF offers the best features that are capable of stopping any type of attack, and it is a really reliable and stable product that you can rely on to stop any type of attack.
Cybersecurity Team Leader at EMAK For Computer Manufacturing (ECM)
The perpetual license, despite an initial higher cost, lacks transparency regarding support expiration.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
Information Security and Compliance Officer at Carnation
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
IT Manager at Chong Hua Hospital
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
Cloud Head at White-Spunner & Associates
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
F5 Advanced WAF
Ranking in Web Application Firewall (WAF)
2nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
73
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Web Application Firewall (WAF)
5th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (4th)
 

Mindshare comparison

As of February 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.6%, down from 6.6% compared to the previous year. The mindshare of F5 Advanced WAF is 7.5%, down from 10.3% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 5.4%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Market Share Distribution
ProductMarket Share (%)
F5 Advanced WAF7.5%
Microsoft Azure Application Gateway5.4%
Cloudflare Web Application Firewall5.6%
Other81.5%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Kallamuddin Ansari - PeerSpot reviewer
Cyber Security Consultant at ProTechmanize
Application security has protected critical banking services while policy learning minimizes false blocks
F5 Advanced WAF performs well overall, but I have noticed some points that could enhance the solution. Initially, policy tuning could be simpler, as while the learning engine is powerful, initial tuning still requires experienced engineers, which can be challenging for new teams due to the complexity of options and parameters. A more guided and simple tuning workflow would help reduce the learning curve. Additionally, tighter native integration with SIEM or SOAR tools would simplify correlation and investigations for security teams, although log exports are available. Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
SS
Cloud Specialist at a tech services company with 10,001+ employees
Mutual TLS has secured our web services and now needs broader protocol support
The most valuable feature we have found in Microsoft Azure Application Gateway is mutual TLS. We find mutual TLS valuable because we can verify the client securely by setting up the trust certificate of the client, and also if we do it at the client side as well. This successfully develops mutual trust, ensuring that we know the client who is calling our service is a legitimate client. That is a very nice feature.Microsoft Azure Application Gateway has helped manage our traffic efficiently because we have many web services that we can put behind the same URL, and we can have different URLs with the same Application Gateway with a limited number of listeners. We can do host-based routing as well as URL-based routing or path-based routing. It supports both, so we can have even a single URL supporting many applications, or we can have different URLs for different applications respectively. We have both use cases.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
Financial Services Firm
13%
Computer Software Company
12%
Government
9%
Manufacturing Company
7%
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise15
Large Enterprise31
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise24
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't really use the rule-based logic feature or utilize the WAF's ability to scale as a cloud-based service. I don...
What is your primary use case for Cloudflare Web Application Firewall?
I'm using Cloudflare Web Application Firewall on all my domains and any client domains I have; I set them up with a C...
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
Regarding the price, I think the cost is a bit higher compared to others. Earlier we were using Radware, and compared...
What needs improvement with F5 Advanced WAF?
In terms of additional features I would like to see from them in the future, I think the GTM is a bit complicated to ...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the...
 

Also Known As

Cloudflare WAF
No data available
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about F5 Advanced WAF vs. Microsoft Azure Application Gateway and other solutions. Updated: February 2026.
882,479 professionals have used our research since 2012.