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F5 Advanced WAF vs Microsoft Azure Application Gateway comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.
Sentiment score
7.5
F5 Advanced WAF delivers high ROI through cost savings, enhanced security, efficient compliance, and reduced management time, earning user praise.
Sentiment score
6.0
Microsoft Azure Application Gateway enhances cost-control and efficiency, offering 30-40% savings and reducing staffing needs, despite cost assessment challenges.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
Security Specialist at a tech services company with 1,001-5,000 employees
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Owner at Hga consulting
Time savings in daily operations come from the automatic learning and signature update reducing the need for constant manual rule management, allowing the security and network teams to spend significantly less time handling false positive application-related escalations.
Cyber Security Consultant at ProTechmanize
Subscription models offer clearer ROI due to a more competitive pricing scheme.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
F5 Advanced WAF protects our organization and provides security, achieving a return on investment.
Cybersecurity Team Leader at EMAK For Integrated Solutions
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
IT Manager at Chong Hua Hospital
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
Information Security and Compliance Officer at Carnation
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.
Sentiment score
6.9
Customers praise F5 Advanced WAF support's expertise but highlight response time issues and the need for improved regional consistency.
Sentiment score
6.3
Microsoft Azure Application Gateway's customer service is praised for responsiveness but criticized for delays and varying technical expertise.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
Senior Consultant CDN at a comms service provider with 10,001+ employees
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Owner at Hga consulting
I have primarily worked not with the tool's customer support but with the product's sales engineers and technical sales engineers, who seem to know their stuff.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Both response time and availability need to be improved.
Project Manager at IBM
F5 Advanced WAF provides the insights and notifications I need in terms of reporting and alerting.
Cybersecurity Team Leader at EMAK For Integrated Solutions
If there is a bug, the support is usually understanding and resolves issues.
CEO at CyberApp
There is room for improvement, specifically in paid support, by providing more direct contact.
Information Security and Compliance Officer at Carnation
I would rate Microsoft support as good because they have a very skilled technical support team in the background
Cloud Head at White-Spunner & Associates
 

Scalability Issues

Sentiment score
8.1
Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.
Sentiment score
7.4
F5 Advanced WAF offers scalable protection and seamless adaptability for enterprises, supporting dynamic growth and easy upgrades.
Sentiment score
7.5
Microsoft Azure Application Gateway is praised for scalability and features, despite some challenges and integration flexibility with cloud platforms.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
The tool offers very good performance, even during high-traffic periods.
Engineer at SITMEXICO
I rate the solution’s scalability an eight out of ten.
Independent Consultant at Unaikui
Microsoft Azure Application Gateway is a very scalable product.
IT Manager at Chong Hua Hospital
Microsoft Azure Application Gateway is a scalable solution.
Cloud Head at White-Spunner & Associates
 

Stability Issues

Sentiment score
7.6
Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.
Sentiment score
8.4
F5 Advanced WAF is highly stable, consistently rated 9-10 for stability, with smooth integration and performance across deployments.
Sentiment score
7.6
Microsoft Azure Application Gateway is seen as stable and reliable, with most users rating it highly despite some configuration challenges.
I rate the solution’s stability an eight out of ten.
Independent Consultant at Unaikui
The service is very stable with no impacts during high-traffic periods.
Engineer at SITMEXICO
F5 Advanced WAF has been very reliable and consistent for us; in our on-premise enterprise setup, it has been stable and predictable in day-to-day operations without any unexpected crashes or WAF-related downtime in production.
Cyber Security Consultant at ProTechmanize
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
Cloud Head at White-Spunner & Associates
 

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.
F5 Advanced WAF needs UI simplification, better integration and API protection, lower costs, and improved scalability, efficiency, and support.
Microsoft Azure Application Gateway struggles with high costs, complexity, poor integration, limited features, and insufficient support and documentation.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
Managed Services Manager at Adapture Technology Group
Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements.
Senior Cloud Solution Architect at Integrated Technology Solution Group (ITSG)
There are some performance considerations when it comes to dynamic content that involves fetching data from databases or using APIs.
Senior Solutions Architect at Think Power Solutions
Deployment training for F5 Advanced WAF is lacking and restricts growth by being inaccessible and costly for partners.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
Cyber Security Consultant at ProTechmanize
There is excellent clarity in the LTM and the WAF.
Project Manager at IBM
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
Information Security and Compliance Officer at Carnation
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
IT Manager at Chong Hua Hospital
Microsoft Azure Application Gateway has room for improvement because it offers many features, but its configuration is a bit difficult, at least from the developer point of view.
Cloud Head at White-Spunner & Associates
 

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.
F5 Advanced WAF is costly for small businesses, but offers significant enterprise value with negotiable discounts and comprehensive features.
Microsoft Azure Application Gateway's pricing is seen as both expensive and competitive, depending on features and integration benefits.
I find it to be cheap.
Engineer at SITMEXICO
I rate the product’s pricing a five out of ten, where one is cheap, and ten is expensive.
Senior Solutions Architect at Think Power Solutions
The tool is a premium product, so it is very expensive.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Licensing is capacity-driven, so you need careful planning based on traffic volume and use cases, and adding features such as Bot Protection impacts costs; once licensing is clear and sized correctly, there are no surprises.
Cyber Security Consultant at ProTechmanize
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The price is affordable and satisfactory.
CEO at CyberApp
Azure solutions are quite expensive.
Information Security and Compliance Officer at Carnation
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
IT Manager at Chong Hua Hospital
 

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.
F5 Advanced WAF provides top-tier security with intelligent threat detection, adaptive learning, and seamless integration for diverse environments.
Microsoft Azure Application Gateway enhances traffic control and security with features like URL routing, autoscaling, and customizable policies.
The most valuable features of the solution are performance and security.
Senior Cloud Solution Architect at Integrated Technology Solution Group (ITSG)
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
Senior Solutions Architect at Think Power Solutions
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
The Advanced Attack Signature database is very strong and regularly updated, effectively blocking SQL injections, cross-site scripting, command injections, and file inclusion attacks while allowing selective enabling or disabling of signatures to avoid blocking genuine traffic.
Cyber Security Consultant at ProTechmanize
F5 Advanced WAF offers the best features that are capable of stopping any type of attack, and it is a really reliable and stable product that you can rely on to stop any type of attack.
Cybersecurity Team Leader at EMAK For Integrated Solutions
The perpetual license, despite an initial higher cost, lacks transparency regarding support expiration.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
Information Security and Compliance Officer at Carnation
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
IT Manager at Chong Hua Hospital
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
Cloud Head at White-Spunner & Associates
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), WAN Optimization (4th), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (13th)
F5 Advanced WAF
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
72
Ranking in other categories
Web Application Firewall (WAF) (2nd)
Microsoft Azure Application...
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Application Delivery Controllers (ADC) (4th), Web Application Firewall (WAF) (5th)
 

Featured Reviews

HA
Owner at Hga consulting
Has helped manage client domains with streamlined access control and threat visibility
I don't know what areas could be improved with Cloudflare WAF; Cloudflare is constantly improving and adding features to their feature set. They're doing a good job, and as far as DNS and support for any domains that I create or my clients create, it's mandatory for me to make sure that they have Cloudflare as their DNS provider. The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service. It doesn't pay to try to host your own website.
Kallamuddin Ansari - PeerSpot reviewer
Cyber Security Consultant at ProTechmanize
Application security has protected critical banking services while policy learning minimizes false blocks
F5 Advanced WAF performs well overall, but I have noticed some points that could enhance the solution. Initially, policy tuning could be simpler, as while the learning engine is powerful, initial tuning still requires experienced engineers, which can be challenging for new teams due to the complexity of options and parameters. A more guided and simple tuning workflow would help reduce the learning curve. Additionally, tighter native integration with SIEM or SOAR tools would simplify correlation and investigations for security teams, although log exports are available. Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
DevenderVannela - PeerSpot reviewer
Cloud Head at White-Spunner & Associates
Ensures efficient traffic management and robust security while simplifying complex configurations
The best features for Microsoft Azure Application Gateway basically protect your application and provide security-related features and also divert the traffic to different instances of your application. I have used URL-based routing, which helps manage traffic efficiency. It is a bit hard to manage in the long run, but it does provide value. I have used the gateway's Web Application Firewall feature, which enhances security as it is the first entry point to your network from the outside world. It helps protect against unwanted requests and other threats that can be configured. Regarding the integration with Azure Active Directory, it helps with authentication processes to configure all the users or the groups. The monitoring capabilities on Azure provide insight into application performance and potential threats because monitoring comes with many products. On Azure, you have Azure Monitor itself to help you monitor the application by collecting data. You have Application Insights and the logging workspace on Azure. By combining these three, you can implement monitoring solutions on Azure applications. Auto-scaling is important because it helps in resource management for customers. Scaling is one of the key features of moving to cloud for any customer. During peak times or special events, such as retail site promotions, user load increases significantly. To address this, based on the number of incoming requests or server capacities such as CPU and memory, you can automatically identify these peak scenarios and configure either scaling up or down automatically based on certain parameters.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
10%
Comms Service Provider
10%
Manufacturing Company
8%
Computer Software Company
14%
Financial Services Firm
14%
Government
8%
Manufacturing Company
7%
Computer Software Company
15%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise23
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
Regarding the price, I think the cost is a bit higher compared to others. Earlier we were using Radware, and compared...
What needs improvement with F5 Advanced WAF?
In terms of additional features I would like to see from them in the future, I think the GTM is a bit complicated to ...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the...
 

Also Known As

Cloudflare DNS
No data available
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about F5 Advanced WAF vs. Microsoft Azure Application Gateway and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.