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Melissa Data Quality vs ibi Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ibi Data Quality
Ranking in Data Quality
22nd
Ranking in Data Scrubbing Software
8th
Average Rating
9.0
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Melissa Data Quality
Ranking in Data Quality
11th
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Data Quality category, the mindshare of ibi Data Quality is 2.4%, up from 0.7% compared to the previous year. The mindshare of Melissa Data Quality is 4.0%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality4.0%
ibi Data Quality2.4%
Other93.6%
Data Quality
 

Featured Reviews

VP
Solutions Architect at GreenZone Solutions Inc
Offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks
We had many duplicates originating from different source systems. We were able to match and deduplicate a significant amount of data. Additionally, we could synchronize and write back the latest information to the systems that were out of sync, ensuring they had the most recent data. As a result, we could write back and update the source systems.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One great feature with OmniGen is the time it takes to develop and deploy to production."
"Ibi Data Quality offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks. Additionally, it provides a variety of prebuilt match and merge rules for performing master data management,"
"Works quickly to develop and deploy to production."
"We now have less errors on catalog address labels."
"By far the best pricing and licensing option we have found for a small organization, since we can buy credits in small increments and they don't expire."
"Helps our organization provide accurate address information to our customers for direct mailing (household) and other campaigns they want to do."
"Extremely easy to install and setup."
"By validating and parsing the addresses our customers submit to us, we have reduced the number of addressing errors encountered during our processing."
"Still, I would advise getting the service without hesitation."
"This serves our single need and we may utilize Melissa Data for other lookups, such as validate address lookup, in the future."
"SSIS integration."
 

Cons

"The special integration support is something that could be improved in the solution."
"Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great enhancement."
"The SSIS component setup seems a little klunky, but otherwise the product does what I expect."
"It would be great if the product can be expanded to standardize and clean Telephone Numbers and TaxID’s/SSN’s."
"We encounter failed batch processes once in a while, but their team is quick to rectify issues."
"Pricing is based on tiers, with each tier capped at a specified number of records processed. Once you go over the cap at one tier, you are automatically bumped to the next tier. However, they seem to count failed batch processes so it’s good to keep track of the number of records sent. They’ll fix the count when notified, but their system fails to detect actual successful processes versus failed processes."
"Update feature"
"I wish there was a way to do a "test run" and see what a particular format will give you."
"The custom software solution we still use in-house makes Excel a lot slower than usual."
"One of the problems that we ran into this year was we probably spent over 40 hours finding and trying to drill down to where specific bugs were in the program, which was a tremendous waste of time for us. There were a couple of updates to Windows this year, the program kept crashing. It happened on two different occasions over a period of a few months. Once we told them what the problem was - even though their tech support is great to work with - it literally took probably about two months to fix the issue where we could actually use the program the way we needed to use it."
 

Pricing and Cost Advice

Information not available
"Melissa pricing is competitive."
"​We are concerned that our own pricing is going up every year for Melissa Data products, but we highly recommend the services for people who are routinely sending out mailings."
"The price for address validation is similar in all software. However, the price for geocoding decides the actual pricing. If you get their most accurate geocoding (called GeoPoints), then it will add about $10k+ per million requests."
"Pricing is very reasonable."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"They were willing to work with our preferred vendors, though it involved extra steps to get the license."
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Top Industries

By visitors reading reviews
No data available
Construction Company
20%
Outsourcing Company
10%
Healthcare Company
6%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Also Known As

iWay Software Data Quality, iWay Omni-Gen Data Quality Edition, Omni-Gen Data Quality
No data available
 

Overview

 

Sample Customers

ICA Fluor, Estonia Police Department, Kansas City Police Department
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Melissa Data Quality vs. ibi Data Quality and other solutions. Updated: August 2026.
909,647 professionals have used our research since 2012.