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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (4th)
 

Mindshare comparison

As of September 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 11.2%, down from 23.0% compared to the previous year. The mindshare of Melissa Data Quality is 2.9%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)11.2%
Melissa Data Quality2.9%
Other85.9%
Data Quality
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's good for tool management, maintaining the golden record of customer status."
"Informatica MDM has data quality, mastering the data's capability."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"Whether we need data cleansing or data mastering, we get it all in one platform."
"There isn't any human touch involved. It's just an automated business process to build different applications and talking to various APIs using the client's ecosystems. We then build new functionalities out of it."
"It has a more UI-based tool, and the scripting is good."
"The solution offers good data governance."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"We only use the one feature for the NAICS code. This allows our product users to know what industry a business is in."
"We ran a standard name, address, and zip code, internal dedupe between the different files we had purchased, and we were able to quickly notify our vendor that they had tens of thousands of duplications that they were not even aware of."
"​​Allows us to delete and correct incorrect data to make the searching of our applicant tracking system more consistent and relevant.​​"
"We use their GeoPoints to get the most precise, rooftop level geocoding."
"Getting the most up to date address for our members. We like to keep in touch with membership a few times a year so we want to maintain up to date addresses to be sure they receive any information that we mail to them."
"Extremely easy to install and setup."
"We use a Melissa API to access the data, so it easy to use, accurate, and fast."
"Standardizing allows me to more effectively check for duplicate/existing records. Verifying increases the value of the data."
 

Cons

"Its look and feel needs improvement. It has a lousy look and feel. Informatica PIM is designed specifically for the retail industry. They need to make sure that it is also applicable to all the other industries and verticals."
"Managing the licenses with the on-premises version was difficult."
"One area that needs to improve is the user experience because it is very complex. The trial version is very complex so it's not easy to start using the program immediately. You must study the rules first."
"I have received feedback from certain teams and there is a steep learning curve to use this solution."
"The product is not too user-friendly to do the configurations."
"One area where Informatica Cloud Data Integration could improve is in providing more accelerators for certain functionalities."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"Informatica MDM has limitations with connectivity."
"Tech support at Melissa Data was very quick to wash their hands of an issue and say it's IT policies on my side that are causing the issue. There was no offer to try and find a work-around. Just an overwhelming attitude of "it’s not our problem.""
"The custom software solution we still use in-house makes Excel a lot slower than usual."
"One of the problems that we ran into this year was we probably spent over 40 hours finding and trying to drill down to where specific bugs were in the program, which was a tremendous waste of time for us. There were a couple of updates to Windows this year, the program kept crashing. It happened on two different occasions over a period of a few months. Once we told them what the problem was - even though their tech support is great to work with - it literally took probably about two months to fix the issue where we could actually use the program the way we needed to use it."
"Speed of delivery/ease of use. They advertise a 24-hour, next business day turn time on data annotation, but I’ve found it is usually closer to 72 hours. This is still excellent, just make sure you add in the appropriate fluff to your delivery timelines."
"We would appreciate it if there was a larger database so that we could find information more often. For example, we can search for 10 people and only find the information for three of them, if we are lucky."
"Needs more/better search tools are needed. Also, state and local tax data would be nice."
"Needs to provide more phone numbers, even cell numbers (scrubbed numbers)."
"I wish there was a way to do a "test run" and see what a particular format will give you."
 

Pricing and Cost Advice

"It's a costly solution"
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"The product is very expensive"
"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"​It is affordable."
"Melissa pricing is competitive."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"Pricing is very reasonable."
"Cloud version is very cheap. On-premise version is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
Insurance Company
13%
Manufacturing Company
13%
Computer Software Company
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.