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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (3rd)
 

Mindshare comparison

As of July 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 17.9%, down from 24.8% compared to the previous year. The mindshare of Melissa Data Quality is 3.3%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The data quality component is very good."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"The support is very good."
"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."
"It gives you accountability to centralize your data and have it available to different applications."
"The solution is stable."
"I do a quite a lot of data transformations, and the fact that I can do them without changing any of my SQL queries from the code, using the inbuilt tools, is very helpful."
"The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
"It gives me an assessed value of the property in question. My partner and I are property investors, and it's good to get an assessed value to cull out properties that we're not interested in."
"The customers' addresses are now complete, correct and follow one consistent format."
"​Initial setup was fairly straightforward. The documentation was very good in terms of how to integrate and consume the service(s) that we use. It did not take an abundance of time to set up things on our side to use the service."
"Helps our organization provide accurate address information to our customers for direct mailing (household) and other campaigns they want to do."
"It saves a huge amount of time. Before using this service, we used a vendor that manually ran our lists through this NCOA list, which might have taken one to three business days to return the file. This was a huge bottleneck in our process, and the data returned was not always accurate. After switching to Melissa Data’s SmartMover, the process has been reduced to between ten minutes and three hours, depending on the amount of records sent."
"It cuts down significantly on time in trying to match names to addresses. I can do in a few hours what would otherwise take days to accomplish."
"Standardizing allows me to more effectively check for duplicate/existing records. Verifying increases the value of the data."
"Provides simplicity, ease of use, combined with overall accuracy of data."
 

Cons

"Informatica Axon needs more integration connectors so that it can connect to systems and different kinds of datasets."
"They could improve technical support because it is not good enough at the moment."
"There's certainly room for improvement. One crucial area is generating detailed reports on file statuses. Presently, this is represented visually, often as graphs or charts. Such reporting could offer comprehensive insights into the areas that demand attention and further scrutiny."
"The product interface could be improved to be more intuitive."
"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."
"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."
"Its cloud-based version has a few limitations compared to the on-premise version."
"It really hasn't given us a phone number for the owner of the property, and that's one thing I'd really like to be getting. Either a phone number or email."
"Needs more/better search tools are needed. Also, state and local tax data would be nice."
"We are no longer using Melissa Data to clean up our address information as there are free tools that we can use to do the same thing."
"Pricing is based on tiers, with each tier capped at a specified number of records processed. Once you go over the cap at one tier, you are automatically bumped to the next tier. However, they seem to count failed batch processes so it’s good to keep track of the number of records sent. They’ll fix the count when notified, but their system fails to detect actual successful processes versus failed processes."
"More countries should be supported by Melissa."
"There are some companies out there using Google or other sources to check / confirm if addresses are residential. If Melissa is not doing this, that could be an improvement."
"It would be helpful if a list of the codes and explanations could be included."
"To continually update the database with NAICS codes on businesses."
 

Pricing and Cost Advice

"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"The solution's pricing model is easy, but it is very expensive."
"Informatica MDM's price could be lower."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"We have licenses, and we are provided with certain particular services in the solution."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"​You should have a good idea of the size of your data and the amount of cleansing you will be doing, so you will purchase the appropriate size bundle.​"
"Understand how may transactions you will be processing so that you can get the right tier pricing."
"Pricing is very reasonable."
"Melissa pricing is competitive."
"​It is affordable."
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
9%
Insurance Company
7%
Insurance Company
15%
Manufacturing Company
12%
Financial Services Firm
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: July 2025.
864,053 professionals have used our research since 2012.