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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (4th)
 

Mindshare comparison

As of May 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 19.2%, down from 25.3% compared to the previous year. The mindshare of Melissa Data Quality is 3.0%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have rated the stability a ten out of ten due to a high level of satisfaction."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."
"MDM is very stable - it can handle millions of hits daily and still run 24/7."
"The user interface is flexible and the visibility of the data flow is amazing."
"It has been leading the market with hierarchy management and all the different match concepts and algorithms. They're very robust."
"The solution allows the complete governance process, starting from the data quality, those definitions, and it can get the data quality in the EDC."
"We have only been using this for about two months, but it has sped up our processing significantly. It makes data mining easy and fast. We don't have to spend an entire month gathering correct information on leads. All we need is a list of home addresses, and in minutes we have names and phone numbers to increase our chance of these leads becoming customers."
"This tool works better for us than using a batch processing system that we do not have enough control over as each record is being processed."
"Helps our organization provide accurate address information to our customers for direct mailing (household) and other campaigns they want to do."
"Provides quality accurate data that our downstream solutions depend on."
"Address parsing. Our other software does not have this functionality."
"​Ability to keep our data set clean and usable for our community searches.​"
"It cuts down significantly on time in trying to match names to addresses. I can do in a few hours what would otherwise take days to accomplish."
"By using Melissa Data, we are able to scrub and verify, then better validate the end customer's address to ensure a more consistent delivery of products."
 

Cons

"Metadata querying is right now not there in Informatica Cloud Data Integration."
"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."
"They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."
"There are a small number of UI bugs that occur on occasion."
"In terms of what could be improved, they need to create a rules repository. Business rules for the attributes that you have, keeping them in that central repository, and governance of them is something which Axon is lacking a bit. The Informatica Data Quality tool actually caters to that, so that's probably why they have not built that up in the Axon, but it is definitely something that can be built in to this product, as well."
"Its pricing model can be improved. The response time from technical support can also be improved."
"Informatica MDM's UI is not intuitive enough."
"Its features for partitioning and optimization could be better."
"Needs to validate more addresses accurately."
"There are some companies out there using Google or other sources to check / confirm if addresses are residential. If Melissa is not doing this, that could be an improvement."
"The custom software solution we still use in-house makes Excel a lot slower than usual."
"MatchUp is a more complex product and I recommend a test area before upgrading to production. Performance can change from version to version."
"Many issues, sometimes I have to completely log out and start over."
"There are some hitches in setup, especially with the new encoding, but otherwise it’s relatively simple."
"We are no longer using Melissa Data to clean up our address information as there are free tools that we can use to do the same thing."
"It will mix up family members at times, so we will change addresses at times that shouldn’t be changed."
 

Pricing and Cost Advice

"The price is comparable."
"Informatica Axon is expensive."
"It's a very expensive solution"
"The product is very expensive"
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"Informatica is very expensive."
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"This vendor has no equal in pricing for equivalent functionality."
"Generally, the cost is ROI positive, depending on your shipping volume."
"Buy a lot more credits than you think you’re going to need."
"​We are concerned that our own pricing is going up every year for Melissa Data products, but we highly recommend the services for people who are routinely sending out mailings."
"​It is affordable."
"I think it's worth the value for me to run it."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
Insurance Company
15%
Manufacturing Company
12%
Financial Services Firm
11%
Computer Software Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.