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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (5th)
 

Mindshare comparison

As of October 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 10.8%, down from 21.9% compared to the previous year. The mindshare of Melissa Data Quality is 2.9%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)10.8%
Melissa Data Quality2.9%
Other86.3%
Data Quality
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has been leading the market with hierarchy management and all the different match concepts and algorithms. They're very robust."
"It has become an easy way to exchange information through any cloud application."
"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
"The product is scalable and excellent for enterprise-level organizations."
"A great product enrichment tool."
"The most valuable feature of Informatica MDM is hierarchy management. It's not something that's typically available and effective within ERPs."
"The most valuable feature of Informatica Axon has been the data marketplace."
"The features for data quality, data cataloging, and UI are excellent."
"​It has a straightforward, easy setup."
"​Allows us to identify cell phones before dialing, and giving us data about callers."
"Ability to validate addresses, make corrections to address."
"Through more accurate data, our marketing department has been able to increase delivery and conversion rates through email direct marketing initiatives."
"We are able to send out client mailings with the most accurate addresses possible."
"By validating and parsing the addresses our customers submit to us, we have reduced the number of addressing errors encountered during our processing."
"​​Allows us to delete and correct incorrect data to make the searching of our applicant tracking system more consistent and relevant.​​"
"The customers' addresses are now complete, correct and follow one consistent format."
 

Cons

"The solution is quite expensive."
"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."
"Informatica MDM's UI is not intuitive enough."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"I would also like to have profiling functionalities and quality transformations in the cloud."
"The model is somewhat flexible. There are certain aspects of the model that are not as flexible as we would like. It doesn't do certain things to a great level of depth. So, in situations where we want to drill in to do something specific, we have to essentially copy that data into our own structures in order to add that additional layer of flexibility."
"The biggest challenge I see is the IDE's for the cloud and automization are different."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"Needs better email append coverage (but every vendor struggles with this)."
"MatchUp seems to be single threaded, and limits the amount of data that can be processed automatically."
"We would appreciate it if there was a larger database so that we could find information more often. For example, we can search for 10 people and only find the information for three of them, if we are lucky."
"Tech support at Melissa Data was very quick to wash their hands of an issue and say it's IT policies on my side that are causing the issue. There was no offer to try and find a work-around. Just an overwhelming attitude of "it’s not our problem.""
"The SSIS component setup seems a little klunky."
"We encounter failed batch processes once in a while, but their team is quick to rectify issues."
"It would be helpful if a list of the codes and explanations could be included."
"More countries should be supported by Melissa."
 

Pricing and Cost Advice

"The price of Informatica Cloud Data Integration could be reduced."
"The price is high, but the competitors are even higher, like Collibra."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"The product is very expensive"
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"Its pricing model can be improved."
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
"Pricing is very reasonable, no licensing required."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
"The price for address validation is similar in all software. However, the price for geocoding decides the actual pricing. If you get their most accurate geocoding (called GeoPoints), then it will add about $10k+ per million requests."
"Pricing is very reasonable."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"Melissa pricing is competitive."
"Fully understand your volume, both monthly and annually. Speak with a Melissa account manager, they will put together an effective solution to meet your needs."
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
Insurance Company
13%
Manufacturing Company
13%
Computer Software Company
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.