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Informatica Intelligent Data Management Cloud (IDMC) vs Openprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Openprise
Ranking in Data Quality
18th
Average Rating
8.0
Reviews Sentiment
7.7
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.9%, down from 19.5% compared to the previous year. The mindshare of Openprise is 1.0%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)9.9%
Openprise1.0%
Other89.1%
Data Quality
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
PK
Release Train Engineer at a tech vendor with 1-10 employees
Improved data workflows have revealed gaps while pipeline automation has boosted revenue growth
Openprise offers multiple features that I appreciate, but one of the major features I love is the no-code workflow automation for data onboarding, cleaning, deduplication, and standardization. Openprise also comes with 300+ pre-built integrations such as Salesforce, HubSpot, Marketo, and Snowflake, which helps us integrate things properly. Additionally, it works with AI-driven data enrichment and validation, which adds a layer of referential integrity. The AI-driven data enrichment and validation in Openprise have helped our team by refining data in one place and searching it, making visibility much greater through cleaning, deduplication, and standardization of the data flow. Openprise provides centralized data quality regardless of what tech stack we are using, which is very positive. It also provides real-time sync and task automation for marketing and sales. Openprise has positively impacted our organization as we have seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is straightforward."
"The serverless capability and the packaging application of the solution are valuable."
"It's good for tool management, maintaining the golden record of customer status."
"Replication allows us to fully replicate all objects from Shop Floor Data Collection (SFDC) to in-house/on-premises database in one job."
"It is very useful for testing purposes and designing mappings for small projects. If you go for IDQ in the mapping itself, you can see the data. You can then correct it, and test it so easily. It is working fine. It is also stable, scalable, and easy to deploy."
"Server maintenance, server hosting, backup, restoration, and DB capabilities are not needed in the cloud."
"The feature that allows me to search across the entire organizational database and then look through what objects are in which tables and which locations is quite handy."
"This is where I think MDM shines - with its strong fuzzy matching algorithm. This is the essence of Informatica MDM. Based on these results, I can write our match conditions and then perform the corresponding data management activities."
"Openprise is a great solution that has definitely transformed our sales funnels."
"Openprise is a great solution that has definitely transformed our sales funnels."
 

Cons

"The cloud version could be better in terms of pricing."
"Currently, there are limitations in processing and the interface."
"The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."
"Certain shortcomings in the product's UI make it an area where improvements are required."
"Logical views are a little bit behind in comparison to the on-premise version."
"The solution is quite expensive."
"There may be some types of limitations with the performance."
"User/group administration could use improvement."
"Scalability is something that may be a problem with Openprise."
"Scalability is something that may be a problem with Openprise."
 

Pricing and Cost Advice

"Informatica Cloud Data Quality is a costly solution."
"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"We have licenses, and we are provided with certain particular services in the solution."
"The price is high, but the competitors are even higher, like Collibra."
"It is cost effective and an easily accessible tool."
"It's a costly solution"
"The licenses attached to the solution are highly priced."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Openprise?
Openprise provides custom enterprise focus, typically around $995 a month for basic implementations. When we go for advanced options and if the number of users is more, it can go up to $5,000 to $1...
What needs improvement with Openprise?
Some advanced features of Openprise can be advanced for non-technical people, as advanced features overwhelm beginners, particularly guided onboarding wizards, which could be improved. Additionally...
What is your primary use case for Openprise?
Openprise serves as our main RevOps automation solution, providing us with an end-to-end solution that helps us seamlessly connect the entire process from opportunity creation until final delivery ...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
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