Influitive Platform vs Salesforce Marketing Cloud comparison

Why PeerSpot?

The compared Influitive and Salesforce solutions aren't in the same category. Influitive is ranked #2 in CMA , with an average rating of 6.0, and holds a 16.1% mindshare in the category. Salesforce is ranked #3 in SC , with an average rating of 8.2, and holds a 6.2% mindshare. Additionally, 100% of Influitive users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Influitive Platform

Read 1 Influitive Platform review

1,151 Views
357 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

13,845 Views
1,108 Comparison Views

98% willing to recommend

Influitive Platform

Salesforce Marketing Cloud

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Influitive Platform

Average Rating

6.0

Number of Reviews

Ranking in other categories

Virtual Events Platforms (2nd), Customer Marketing and Advocacy (CMA) (2nd)

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (3rd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Influitive Platform is designed for Customer Marketing and Advocacy (CMA) and holds a mindshare of 16.1%, up 4.2% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 6.2% mindshare, down 6.5% since last year.

Customer Marketing and Advocacy (CMA) Mindshare Distribution
Product	Mindshare (%)
Influitive Platform	16.1%
UserEvidence	16.3%
Deeto	10.9%
Other	56.699999999999996%

Customer Marketing and Advocacy (CMA)

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	6.2%
HootSuite	13.9%
Sprout Social	9.7%
Other	70.2%

Social CRM

Featured Reviews

reviewer2769678

Founder and Customer Marketing Pioneer at a consultancy with 1-10 employees

Has increased advocate engagement through centralized tracking but needs better ROI measurement and usability improvements

The best features Influitive Platform offers include the leaderboard, where advocates who perform the most acts of advocacy are displayed as being the most active. This creates competition between advocates regarding who performs the most acts of advocacy. Influitive Platform aligns closely with improved customer engagement and advocacy visibility. The leaderboard impacts engagement in my community as it enables internal people to see which advocates are the most active, while creating competition amongst advocates to reach the top position. Influitive Platform has positively impacted my organization as there's more attention being paid to identifying and inviting people to become advocates because there's a central hub they can access. The formal program has generated more interest around advocacy within the company.

Read full review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Influitive Platform has positively impacted my organization as there's more attention being paid to identifying and inviting people to become advocates because there's a central hub they can access."

"The solution is very, very scalable."

"Salesforce is constantly evolving and have a good release cycle."

"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."

"The solution is user-friendly."

"It is easy to use."

More Salesforce Marketing Cloud pros

Cons

"I wish Influitive Platform would do a better job at measuring ROI."

"They could improve the product's data integration functionality for larger companies."

"The product takes too long to manage a large volume of data, it lacks that capacity."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"Clarity around new features could be improved when they are released."

"The product could use a little bit of BI in the sense of rule-based building."

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"The solution's pricing is very high and should be more flexible for smaller companies."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"The licensing cost for the solution is on a yearly basis."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The price is expensive."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Customer Marketing and Advocacy (CMA) solutions are best for your needs.

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920,769 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

16%

Construction Company

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	6
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

Questions from the Community

What needs improvement with Influitive Platform?

I wish Influitive Platform would do a better job at measuring ROI. For example, one type of act of advocacy might be very impactful and worth more points or money to the company, while another act ...

See all answers

What is your primary use case for Influitive Platform?

My main use case for Influitive Platform is to ask our advocates and to keep track of them in order to have them perform acts of advocacy for us. An act of advocacy might be a review similar to thi...

See all answers

What advice do you have for others considering Influitive Platform?

My advice for others considering Influitive Platform is to conduct a thorough comparison of which products truly meet their needs. The challenging part is determining your actual needs and which pl...

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

See all answers

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

See all answers

Comparisons

UserEvidence vs Influitive Platform

Compared 24% of the time

Deeto vs Influitive Platform

Compared 17% of the time

Lithium vs Influitive Platform

Compared 11% of the time

CISION Visible vs Influitive Platform

Compared 11% of the time

Nimble CRM vs Influitive Platform

Compared 8% of the time

More Influitive Platform Competitors

Marketo vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 9% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 8% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 4% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 4% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

No data available

Buyer's Guide

Salesforce Marketing Cloud

October 2026

Download Salesforce Marketing Cloud product report

Also Known As

Influitive Virtual EventHub, AdvocateHub

ExactTarget

Overview

Influitive Platform empowers companies to engage customers and advocates, fostering community driven advocacy marketing. It provides tools for organizations to enrich customer experience and improve advocacy efforts.

Influitive Platform specializes in enhancing customer engagement through interactive advocacy campaigns, driving brand awareness and customer loyalty. By leveraging existing customer networks and creating a rewarding engagement experience, it builds a strong community base that directly influences brand perception and market presence. The platform's intuitive tools enable marketers to design effective advocate programs, monitor engagement metrics, and optimize ongoing community interactions seamlessly.

What are the key features of Influitive Platform?

Advocate Hub: Engage customers through a gamified experience that encourages participation and advocacy.
Interactive Challenges: Develop tasks or contests inviting customer interaction to boost engagement.
Analytics Dashboard: Gain insights into campaign performance and advocate activities.
Customizable Campaigns: Tailor marketing programs to suit brand-specific needs and initiatives.

What ROI should users expect in reviews?

Increased Engagement: Elevate customer involvement through interactive community activities.
Enhanced Brand Loyalty: Build deeper connections, cultivating long-term customer relationships.
Improved Marketing Insights: Access comprehensive data analytics for informed decision-making.
Cost Efficiency: Maximize outreach efforts with reduced marketing expenditure.

Influitive Platform is widely implemented across industries such as technology and consumer goods, where customer advocacy is crucial. Companies leverage its features to tap into customer networks, increasing brand awareness and loyalty, essential for competitive market environments.

Influitive

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sample Customers

Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

We monitor all Customer Marketing and Advocacy (CMA) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.