Influitive Platform vs Salesforce Marketing Cloud comparison

The compared Influitive and Salesforce solutions aren't in the same category. Influitive is ranked #1 in CMA , with an average rating of 6.0, and holds a 19.3% mindshare in the category. Salesforce is ranked #2 in SC , with an average rating of 8.5, and holds a 5.9% mindshare. Additionally, 100% of Influitive users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Influitive Platform

Read 1 Influitive Platform review

576 Views
156 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
463 Comparison Views

98% willing to recommend

Influitive Platform

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Influitive Platform and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Customer Marketing and Advocacy (CMA) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Influitive Platform vs. Salesforce Marketing Cloud Report (Updated: September 2025).

Buyer's Guide

Influitive Platform vs. Salesforce Marketing Cloud

September 2025

Download the complete report

Helped 885,789 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Influitive Platform

Average Rating

6.0

Number of Reviews

Ranking in other categories

Virtual Events Platforms (2nd), Customer Marketing and Advocacy (CMA) (1st)

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Influitive Platform is designed for Customer Marketing and Advocacy (CMA) and holds a mindshare of 19.3%.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 5.9% mindshare, down 13.6% since last year.

Customer Marketing and Advocacy (CMA) Mindshare Distribution
Product	Mindshare (%)
Influitive Platform	19.3%
UserEvidence	20.4%
Deeto	15.2%
Other	45.099999999999994%

Customer Marketing and Advocacy (CMA)

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	5.9%
Sprinklr	10.1%
HootSuite	8.4%
Other	75.6%

Social CRM

Featured Reviews

reviewer2769678

Founder and Customer Marketing Pioneer at a consultancy with 1-10 employees

Has increased advocate engagement through centralized tracking but needs better ROI measurement and usability improvements

The best features Influitive Platform offers include the leaderboard, where advocates who perform the most acts of advocacy are displayed as being the most active. This creates competition between advocates regarding who performs the most acts of advocacy. Influitive Platform aligns closely with improved customer engagement and advocacy visibility. The leaderboard impacts engagement in my community as it enables internal people to see which advocates are the most active, while creating competition amongst advocates to reach the top position. Influitive Platform has positively impacted my organization as there's more attention being paid to identifying and inviting people to become advocates because there's a central hub they can access. The formal program has generated more interest around advocacy within the company.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Influitive Platform has positively impacted my organization as there's more attention being paid to identifying and inviting people to become advocates because there's a central hub they can access."

"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."

"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."

"If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The most valuable part of the solution are the selling features."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"The scalability of the solution is perfect."

More Salesforce Marketing Cloud pros

Cons

"I wish Influitive Platform would do a better job at measuring ROI."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"The cost is always a concern for anyone using a SaaS product."

"Marketing Cloud's forecasting could be improved."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution is a bit expensive."

"Salesforce is an expensive solution."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"This is a low cost solution suited to larger organizations."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Construction Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	6
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What needs improvement with Influitive Platform?

I wish Influitive Platform would do a better job at measuring ROI. For example, one type of act of advocacy might be very impactful and worth more points or money to the company, while another act ...

See all answers

What is your primary use case for Influitive Platform?

My main use case for Influitive Platform is to ask our advocates and to keep track of them in order to have them perform acts of advocacy for us. An act of advocacy might be a review similar to thi...

See all answers

What advice do you have for others considering Influitive Platform?

My advice for others considering Influitive Platform is to conduct a thorough comparison of which products truly meet their needs. The challenging part is determining your actual needs and which pl...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

UserEvidence vs Influitive Platform

Compared 39% of the time

CISION Visible vs Influitive Platform

Compared 19% of the time

Deeto vs Influitive Platform

Compared 17% of the time

Lithium vs Influitive Platform

Compared 13% of the time

Nimble CRM vs Influitive Platform

Compared 12% of the time

More Influitive Platform Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 15% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

No data available

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Also Known As

Influitive Virtual EventHub, AdvocateHub

ExactTarget

Overview

Influitive helps B2B companies drive revenue and increase customer engagement through the voice of their most passionate advocates. Influitive’s AdvocateHub is an Advocate Marketing Platform that builds trust, transparency, and cultivates goodwill by giving customers personalized and human relationships with the brands they love. To do so, we elevate and bridge fragmented initiatives like word-of-mouth, branded communities, social sharing, product reviews, referrals, references, NPS, and feedback, while fulfilling your advocates’ desire for social status, access, belonging, and shared sense of purpose through a best-in-class advocate marketing experience.

Influitive

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Influitive Platform vs. Salesforce Marketing Cloud

September 2025

Free Report: Influitive Platform vs. Salesforce Marketing Cloud

Find out what your peers are saying about Influitive Platform vs. Salesforce Marketing Cloud and other solutions. Updated: September 2025.

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885,789 professionals have used our research since 2012.

See our Influitive Platform vs. Salesforce Marketing Cloud report.

We monitor all Customer Marketing and Advocacy (CMA) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.