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IBM Watson Machine Learning vs Microsoft Azure Machine Learning Studio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Watson Machine Learning
Ranking in AI Development Platforms
13th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Microsoft Azure Machine Lea...
Ranking in AI Development Platforms
4th
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
Data Science Platforms (4th)
 

Mindshare comparison

As of August 2025, in the AI Development Platforms category, the mindshare of IBM Watson Machine Learning is 1.9%, down from 2.3% compared to the previous year. The mindshare of Microsoft Azure Machine Learning Studio is 5.3%, down from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Development Platforms
 

Featured Reviews

Anurag Mayank - PeerSpot reviewer
A highly efficient solution that delivers the desired results to its users
I had not considered how the solution could be improved because I was focused on how it was helping me to solve my issues. If I consider how we want to use it in our organization, certain areas of improvement can be addressed. For instance, we want to use it with Generative AI, not like ChatGPT, but in a way intended for industrial use. It would be beneficial to incorporate more AI into the solution.
Takayuki Umehara - PeerSpot reviewer
Streamlined workflows with drag and drop convenience but needs enhancements in AI
I use Machine Learning Studio for system reselling and integration Machine Learning Studio is easy to use, with a significant feature being the drag and drop interface that enhances workflow without any complaints. It provides a return on investment and cost savings, proving beneficial for…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable aspect of the solution's the cost and human labor savings."
"It is has a lot of good features and we find the image classification very useful."
"We can enable and change developer productivity with artificial intelligence-recommended code based on natural language input or exciting source code."
"It has improved self-service and customer satisfaction."
"The solution is very valuable to our organization due to the fact that we can work on it as a workflow."
"I was particularly interested in trying the AutoML feature to see how it handles data and proposes new models. The variety of models it provides is impressive."
"Scalability-wise, I rate the solution ten out of ten."
"The ability to do the templating and be able to transfer it so that I can easily do multiple types of models and data mining is a valuable aspect of this solution. You only have to set up the flows, the templates, and the data once and then you can make modifications and test different segmentations throughout."
"Their support is helpful."
"Split dataset, variety of algorithms, visualizing the data, and drag and drop capability are the features I appreciate most."
"It helps in building customized models, which are easy for clients to use​.​​"
"Visualisation, and the possibility of sharing functions are key features."
"The learning curve is very low. Operationalizing the model is also very easy within the Azure ecosystem."
"Microsoft Azure Machine Learning Studio offers a hands-on experience with lots of flexibility."
"The UI is very user-friendly and that AI is easy to use."
 

Cons

"In future releases, I would like to see a more flexible environment."
"Honestly, I haven't seen any comparative report that has run the same data through two different artificial intelligence or machine learning capabilities to get something out of it. I would love to see that."
"Sometimes training the model is difficult."
"The supporting language is limited."
"They should add more GPU processing power to improve performance, especially when dealing with large amounts of data."
"If I consider how we want to use it in our organization, certain areas of improvement can be addressed. For instance, we want to use it with Generative AI, not like ChatGPT, but in a way intended for industrial use."
"Scaling is limited in some use cases. They need to make it easier to expand in all aspects."
"I would like to see modules to handle Deep Learning frameworks."
"The regulatory requirements of the product need improvement."
"The pricing policy should be improved. I find the pricing to be not a good story in this case, as it is not affordable for everyone."
"Enable creating ensemble models easier, adding more machine learning algorithms."
"There's room for improvement in terms of binding the integration with Azure DevOps."
"In terms of data capabilities, if we compare it to Google Cloud's BigQuery, we find a difference. When fetching data from web traffic, Google can do a lot of processing with small queries or functions."
"​It could use to add some more features in data transformation, time series and the text analytics section."
"The price could be improved."
 

Pricing and Cost Advice

"The pricing model is good."
"I've only been using the free tier, but it's quite competitive on a service basis."
"There isn’t any such expensive costs and only a standard license is required."
"Last year, we paid 60,000 for Microsoft Azure Machine Learning Studio in our department."
"There is a lack of certainty with the solution's pricing."
"The platform's price is low."
"I rate the solution's pricing a four on a scale of one to ten, where one is cheap, and ten is expensive."
"We pay only the Azure costs for what we use, which involves some subscription costs. But essentially, you pay for what you use. There are no extra costs in addition to the standard licensing fees."
"In terms of pricing, for any cloud solution, you should know the tricks of the trade and how to use it, otherwise, you'll end up paying a lot of money irrespective of the cloud provider, so at least for Microsoft Azure Machine Learning Studio pricing versus AWS, I would rate it three out of five, with one being the most expensive, and five being the cheapest. It could be cheaper, but you also have to be careful when choosing the plans, for example, consider the architecture and a lot of other factors before choosing your plan, if you don't want to end up paying more. If your cloud provider has an optimizer that seems to be available in every provider, that would keep alerting you in terms of resources not being used as much, then that would help you with budgeting."
"I am paying for it following a pay-as-you-go. So, the more I use it, the more it costs."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
University
12%
Financial Services Firm
10%
Educational Organization
9%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about IBM Watson Machine Learning?
I was particularly interested in trying the AutoML feature to see how it handles data and proposes new models. The variety of models it provides is impressive.
What needs improvement with IBM Watson Machine Learning?
Sometimes training the model is difficult. We need to have at least a few different components to evaluate and understand the behavior of different users to have a very, very high accuracy in the m...
Which do you prefer - Databricks or Azure Machine Learning Studio?
Databricks gives you the option of working with several different languages, such as SQL, R, Scala, Apache Spark, or Python. It offers many different cluster choices and excellent integration with ...
What do you like most about Microsoft Azure Machine Learning Studio?
The learning curve is very low. Operationalizing the model is also very easy within the Azure ecosystem.
What is your experience regarding pricing and costs for Microsoft Azure Machine Learning Studio?
The pricing for Microsoft Azure Machine Learning Studio is reasonable since it's pay as you go, meaning it won't cost excessively unless specific resources are used.
 

Also Known As

No data available
Azure Machine Learning, MS Azure Machine Learning Studio
 

Overview

 

Sample Customers

Information Not Available
Walgreens Boots Alliance, Schneider Electric, BP
Find out what your peers are saying about IBM Watson Machine Learning vs. Microsoft Azure Machine Learning Studio and other solutions. Updated: July 2025.
864,574 professionals have used our research since 2012.