Acoustic Connect vs SAS Marketing Resource Management [EOL] comparison

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.

SAS Marketing Resource Management helps to manage all marketing activities from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey. Key Features include the following: Strategic Planning Facilitate stakeholder collaboration with clear visibility into all your marketing operations, Offer Management Create and store marketing offers in a central location, supported by an essential metadata structure, Calendars Distribute vital information in a graphical, user-friendly way to anyone who needs it, Capacity Planning Plan, manage and allocate marketing resources to ensure the success of your programs, Time Sheets Accurately track time spent on specific marketing activities and associated personnel costs, and Resource Management Better allocate human resources across various marketing projects or workflows.